transaksi lebih hemat, hidup lebih hebat
DESCRIPTION
A billboard teaser campaign for BNI's transactional banking services. BNI's USP was their lower transaction costs. Our thought was that the more you saved from transaction costs, the more you could use the money saved for other needs, like making your life more awesome. So we brought this thought to life in a series of copy-driven billboards that articulated the lives of the rich. Just because they saved up thanks to BNI's low transaction costs.TRANSCRIPT
Transactional BankingHEMAT HEADLINES
Launch Billboard
Billboard for Mass Segment
SUGGESTED PLACEMENT:
Near hawker street food stalls (kakilima)
SUGGESTED PLACEMENT:
Near retail district / shopping centres
SUGGESTED PLACEMENT:
Near F&B businesses / Eateries
SUGGESTED PLACEMENT:
Near F&B businesses / Eateries
Billboard for Youth Segment
SUGGESTED PLACEMENT:
Near College Campus
SUGGESTED PLACEMENT:
Near SPBU / Fuel Station
SUGGESTED PLACEMENT:
Near Convenience Store / Youth Hangouts
SUGGESTED PLACEMENT:
Near Youth Hangouts
Billboard for Family/Housewife Segment
SUGGESTED PLACEMENT:
Near Banking District with multiple ATMs
SUGGESTED PLACEMENT:
Areas with multiple autoshops (such as Radio Dalam)
SUGGESTED PLACEMENT:
Near Housing District
SUGGESTED PLACEMENT:
Near Housing District
Billboard for Business Segment
SUGGESTED PLACEMENT:
Central Business District
SUGGESTED PLACEMENT:
Trade District (such as Mangga Dua)
SUGGESTED PLACEMENT:
Trade District (such as Mangga Dua)
SUGGESTED PLACEMENT:
Trade District (such as Mangga Dua)
Thank You