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Transcript-MADHYA PRADESH

STATE RURAL LIVELIHOODS MISSION

PROGRESSION REPORT (2012-15)

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MADHYA PRADESH STATE RURAL LIVELIHOODS MISSIONMADHYA PRADESH STATE RURAL LIVELIHOODS MISSION3rd Floor, Beej Bhavan, Arera Hills,3rd Floor, Beej Bhavan, Arera Hills,

Bhopal - 4622004, M.P. (INDIA)Bhopal - 4622004, M.P. (INDIA)Phone: +91-755-27668712, +91-755-2766814-15Phone: +91-755-27668712, +91-755-2766814-15Fax: +91-755-2766818 | Email: srlm@mpraf.nic.inFax: +91-755-2766818 | Email: srlm@mpraf.nic.in

Web: www.mpraf.nic.inWeb: www.mpraf.nic.in

MADHYA PRADESH STATE RURAL LIVELIHOODS MISSION3rd Floor, Beej Bhavan, Arera Hills,

Bhopal - 4622004, M.P. (INDIA)Phone: +91-755-27668712, +91-755-2766814-15Fax: +91-755-2766818 | Email: srlm@mpraf.nic.in

Web: www.mpraf.nic.in

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TRANSCRIPT-MADHYA PRADESH

STATE RURALLIVELIHOODS MISSION

PROGRESSION REPORT (2012-15)

MESSAGE

I am delighted to see the efforts of MPSRLM being published in form of a document. Past

three years have been crucial for MPSRLM in endeavoring to mobilize the community into

organized institutions and eventually linking them with suitable livelihoods. Mission with

best of its intentions has strived to equip the villagers with number of government schemes

and their efforts are leading to social and financial inclusion of the rural women of most

secluded districts of MP. I am happy about the fact that the efforts of MPSRLM are getting

noticed by different sectors of the society.

This progress report gives a summary of ringside view of the different activities carried out

and the ladder of success of those activities followed by the significant highlights of the

three years.

Best Wishes!

Gopal Bhargava

Gopal Bhargava Minister-Panchayats, Rural Development & Social Justice

and Cooperatives Madhya Pradesh

MESSAGE

Madhya Pradesh State Rural Livelihoods Mission is working in 10 tribal dominated

districts intensively with an aim to provide appropriate livelihood opportunities to the

deprived section living below poverty line. The mission has been making serious efforts

for the empowerment of women which is leading to better participation of the women in

Gram Sabhas and women voicing out for their entitlements. I am happy that MPSRLM has

been able to achieve most of the milestones in a very short spell of time. The socio economic

changes in the NRLM villages can be seen now.

Presenting all these experiences and trajectory of success in form of a document is very

essential. So this document is about the highlights of the works done by MPSRLM mainly

in the field of institution building of the poor, women empowerment, social and economic

changes and livelihood activity generation of the target families in the state of Madhya

Pradesh.

With Best Wishes!

Aruna Sharma

Aruna Sharma Additional Chief Secretary & Development Commissioner,

Panchayat and Rural Development, Government of Madhya Pradesh

MESSAGE

I am glad to present the Progress Report of Madhya Pradesh State Rural Livelihoods

Mission. The mission has been working with the rural women of the Madhya Pradesh,

changing their lives by bringing them under the fold of community institutions. The

attempts of the mission are focused upon imparting qualities of self dependence and

leadership amongst the poor women. The experimental processes developed to bring

social and financial mainstreaming of the rural poor have engendered fruitful results

which can be prominently seen in the empowered, aware and self-confident women of the

far flung villages. Apart from this data base of unemployed youth has been prepared to

provide job opportunities to them. Many unemployed youth now are proudly earning

their livelihoods and contributing to the economic development of the nation.

For me MPSRLM is primarily about "BPL to Lakhpati", which means that lives of the target

(BPL) families are to be changed in such a way that apart from their social development

each target family starts earning a minimum of Rs. 1 lakh rupees per annum on a

sustainable basis. Fortunately it has started happening in most of the villages.

This progress report is the evidence of our successful endeavors, representing our

progress ladder since our inception followed by general overview of the activities carried

out by the mission. My sincere thanks are to my entire team members of MPSRLM for their

dedication and commitment.

L. M. Belwal

L. M. Belwal, IFSCEO, Madhya Pradesh State Rural Livelihoods Mission

TABLE OF CONTENTS

INTRODUCTION ........................................................................................................................ 1

A. INSTITUTION BUILDING .................................................................................................... 4

B. FINANCIAL INCLUSION ...................................................................................................... 6

C. LIVELIHOODS ........................................................................................................................ 8

D. TRAINING AND CAPACITY BUILDING ........................................................................... 9

E. SKILL TRAINING AND PLACEMENTS ............................................................................ 11

F. INFORMATION TECHNOLOGY ....................................................................................... 13

G. HUMAN RESOURCE ........................................................................................................... 14

H. MONITORING AND EVALUATION ................................................................................ 16

I. FINANCE ................................................................................................................................. 17

J. STORIES DISTRICT WISE ...................................................................................................... 18

FORMATION OF POTATO GROWER'S PRODUCER COMPANY Dhar district........................ 18

A NEW FACE TO SPICE PROCESSING Barwani District .................. 19

DRESSING THE FUTURE Mandla District ................... 20

AN AISLE OF COLORFUL MUD Anuppur District ................. 21

FRUITS PLANTS CREATING ORNATE LIVES Shahdol District ................... 22

TRANSFORMED TINT OF CROPS OWING TO AJOLA PITS AND ORGANIC

INSECTICIDE Shahdol District ................. 23

THE ART OF LIVELIHOOD Alirajpur District ................ 24

INTRODUCTION TO THE NEW WORLD Dindori district .................... 25

PUMPKIN PRODUCTION Sheopur District ................. 26

SHE PICKED A FIGHT WITH THE CLUTHES TO ACHIEVE HER AMBITIONS Jhabua District ................... 27

List of Figures

Figure 1: Distribution of Households covered under PIP ........................................................................................................................................................ 4

Figure 2: Distribution of households under NRLM's SHG fold ........................................................................................................................................................ 5

Figure 3: Utilization of loans by SHG members ........................................................................................................................................................ 7

Figure 4: Female Beneficiaries of skill and placement component (in %) ...................................................................................................................................................... 11

Figure 5: Expenditure Trend- NRLP blocks (in %) ...................................................................................................................................................... 17

Figure 6: Financial Progress- NRLP for year 2014-15 ...................................................................................................................................................... 17

ABBREVIATIONS

BK: Bokkeeper

BPL: Below Poverty Line

CBMFI: Community Based Micro Finance Institutions

CBO: Community Based Organisation

CIF: Community Investment Fund

CMSA: Community Managed sustainable Agriculture

CRP: Community Resource Person

eCRP: External CRP

FPC: Farmer Producer's Company

HH: Household

iCRP: Internal CRP

IAP : Integrated Action Plan

IIFM: Indian Institute of Forest Management

LDC: Livestock Development Centre

MCP: Micro Credit Plan

MED: Micro Enterprise Development

MIS: Management Information System

MPRLP: Madhya Pradesh Rural Livelihood Project

MPSRLM: Madhya Pradesh State Rural Livelihood Mission

PDS: Public Distribution System

PIP: Participatory Identification of Poor

RF: Revolving Fund

RSETI: Rural Self Employment Training Institute

SERP: Society for Elimination of Rural Poor

SHG: Self Helf Group

SMS: Short Message Service

SRI: System of Rice Intensification

ToT: Training of the Trainers

TRIFED: The Tribal Cooperative Marketing Development Federation of India

UN: United Nations

VO: Village Organisation

VRF: Vulnerability Reduction Fund

WA: Women Activist

With a geographical spread of 308.14 lakh

sq km, Madhya Pradesh- The Heart of

India, is the second largest state in the

country by area. Forest cover of the state

constitutes 30.73% of its geographical area.

Madhya Pradesh is one of the foremost

Indian States to implement the three tiers

Panchayat Raj System in the country and

has 51 Zila (District) Panchayats, 313

Janpad (Blocks) Panchayats and 23040

village panchayats having their own

elected representatives with 50%

reservation for women. About 73% of the

state's population resides in rural areas.

The state also has one of the largest tribal

populations with 18 districts being

predominantly tribal districts in the

country. While a high growth rate has been

observed in the more urbanized districts

like Bhopal, Indore and Jabalpur, the

decline in decadal growth rate has been

recorded in the districts which are highly

tribal. Madhya Pradesh State Rural

Livelihoods Mission has been working in

such 10 tribal dominated districts to

implement the new strategy of poverty

alleviation woven around community

based institutions. MPSRLM is a flagship

programme of Panchayat and Rural

Development Department, Government of

MP and is being implemented by an

independent society Madhya Pradesh

Rajya Aajeevika Forum. The state mission

comes under the larger framework of

National Rural Livelihoods Mission,

launched by the Ministry of Rural

Development, Government of India in

2011. Aided in part through investment

support by the World Bank, NRLM is a

restructured version of Swarna Jayanti

Gram Swarozgar Yojna. The mission aims

at creating efficient and effective

institutional platforms of the rural poor

enabling them to increase household

income through sustainable livelihood

enhancements and improved access to

financial services.

INTRODUCTION

1

Introduced in 2012, MPSRLM has come a

long way since then. Significant progress

has been made in the areas of institution

and capacity building, financial inclusion

especially promoting savings and

establishing credit linkages with banks,

vulnerability reduction through food and

health related interventions and access to

entitlements and income enhancement

through livelihood interventions and skill

building. The 46 blocks of 10 districts are

covered under intensive strategy (NRLP

districts), 53 blocks are covered under the

project District Poverty Initiatives Project

which will receive funding from the World

Bank till June 2015. After that it will be

subsumed into NRLM. Rest of the blocks of

the state are covered under non intensive

strategy.

This document presents progress across

various thematic heads in the 10 NRLP

districts, from April 2012 to March 2015.

2

MISSION

We an autonomous organization for poverty alleviation by creating opportunities for sustainable livelihoods through an enabling environment for the deprived sections by process oriented and d e m a n d d r i v e n a p p r o a c h . Development of strong self reliant community institutions with focus on women empowerment and employability support. Developing community based service providers who manage and maintain their institutions.

VISION

Socio-economically empowered and prosperous people of Madhya Pradesh

3

In the past three years MPSRLM has

developed robust and sustainable

institutional foundation, molding them

into organic structures of SHGs and its

federation. In addition to this, for

exhibiting fortitude the mission had

fostered resources from within the

community in form of community cadres

which includes bookkeepers, women

activists, internal Community Resource

Persons and other CRPs catering various

verticals under the mission's aegis. In the

46 intensive blocks, the mission is pacing

towards satiety as 4,51,038 out of 8,12,000

target women have been mobilized into

SHGs. Alongside, 20,487 SHGs have been

federated to 3,490 VOs. There has been an

exponential increase of above 270 % in the

number of SHGs and 570 % in the number

of VOs, as compared to the first year.

Owing to the fact that it's the third year

since the inception; mission is also striving

to form Cluster Level Federations.

MPSRLM has adopted Participatory

Identification of the Poor (PIP) as the tool to

identify the poor who were excluded from

the BPL list and deserved to be the part of

SHG. PIP uses various simple participatory

techniques which allow all the poorest of

poor to lead the PIP activities and decide

the criteria for identifying the NRLM's

target group. Facilitators and other trained

community members help in the process.

Workshops by the master trainers at both

district and block level have been

conducted to further strengthen the very

essence of the process. More than 10 lakh

households have been covered under PIP

process of MPSRLM.

A. INSTITUTIONBUILDING

Figure 1: Distribution ofHouseholds covered under PIP

41,159 SHGs

3,490 VOs

9,590 CRPs

17,020 BKs

5954 Villages Entered

2852 Gram Panchayats Entered

4

Resource Block Strategy

The mission is developing seven resource blocks, one each in districts

Mandla, Alirajpur, Anuppur, Dhar, Sheopur, Jhabua and Shahdol. SERP-

Andhra Pradesh is providing institution building support in these blocks.

SERP has placed a professional anchor person at the state level to oversee the

implementation of resource block strategy. Experienced community

resource persons are deployed by SERP (eCRP) to initiate the process of

social mobilization and institution building. These CRPs also help in creating

a large pool of social capital in each Resource Block for scaling up the project

in other Block of the state.

Figure 2: Distribution ofhouseholds under NRLM's SHG fold

5

March 2013 10,984 SHGs 522 VOs 2,780

SHGs federated into VO

519

CRPs 927

Bookkeepers

1,18,970 HH into SHG Fold

March 2014

24,632

SHGs

1,388

VOs

7,463 SHGs federated into VO

6,125 CRPs 9,837 Bookkeepers PIP undertaken in 4,240

villages

2,72,283 HHs into SHG Fold

March 2015

41,159 SHGs

3,490 VOs

20,487

SHGs federated into VO

9,590

CRPs

17,020 Bookkeepers

PIP undertaken in 4,634 villages 4,51,038

HHs into

SHG Fold

Financial inclusion, as defined by the Reserve

Bank of India is providing access to

appropriate financial products and services to

the most vulnerable groups of the society in a

fair, transparent and cost-effective manner by

the mainstream financial institutions.

Bridging the gap between poor clients and

banking system is core to the MPSRLM

financial inclusion strategy. Financial

inclusion of the poor has proved to be one of

the mainstays of livelihood promotion

strategy in the state. The mission has been

successful enough to bring about a change in

the lives of the women by freeing 1,456

families from the clutches of money lenders

and linking 33,385 SHGs to the banks.

The process is followed meticulously, with 9

out of 10 SHGs having a bank account by the

time they are 3 months old. Initiatives, for

instance banker's sensitization workshop,

bankers' exposure visit and special camps for

credit mobilization have geared up the

bankers to provide easy loans to the

community based organizations and help

them bring to the financial mainstream.

B. Financial Inclusion

RF provided to 22,979 SHGs

CIF provided to 12,592 SHGs

18,632 cases of loans disbursed to SHGs

105 Bank Mitras working

More than Rs 10 crore were

disbursed in one day in a credit

mobilization camp organized

in Shahdol district

6

Figure 3: Utilization of loans by SHG members

7

March 2013

4,742 SHGs provided with RF Amount RF Rs 665 Lakh

March 2014

11,969 SHGs provided with RF

Amount RF Rs 1,762 Lakh 4,608 SHGs provided with CIF Amount CIF Rs 2,520 Lakh

March 2015

22,979 SHGs provided with RF

Amount RF Rs 3,383 Lakh

12,592 SHGs provided with CIF

Amount CIF Rs 8,785 lakh

C. LIVELIHOODS

SRI in 41,471 acres

17,722 SRI beneficiaries

CMSA in 1225 acres

2068 CMSA

beneficiaries

76 Aajeevika Fresh

769 farmers engaged in

pomegranate

cultivation

614 farmers engaged in

potato cultivation

S i n c e i t s i n c e p t i o n ,

MPSRLM has envisioned

the poor gradually moving on the

continuum from consumption to debt

swapping to enhancement of existing

livelihoods and finally to diversification,

and significant work has been done in this

direction in the past three years. The

8

community institutions have been

efficiently utilized for promoting diverse

livelihoods for the member households.

The low cost backyard poultry, goatery,

piggery and diary activities have been

undertaken in 9 NRLP districts and 5,439

HHs are engaged in income generation

through poultry interventions, 2,696 HHs

through dairy activities, 9,725 through

goatery and 1,246 through piggery. Other

interventions, for instance Agarbatti

rolling is being done by SHG members in

Anuppur district and would be scaled up

to other districts in later phase. Handloom

production units, Sanitary Napkin Units,

Seed Cooperatives and Agro-based

Producer companies have been started by

producer groups while Aajeevika Fresh

(vegetable outlets) and Kirana shops have

been taken up by individual members. To

capture and disseminate best practices

around institution building and livelihood

deve lopment among rura l

communities collaboration with

Digital Green has been done.

MPSRLM is making serious

efforts to make the target

families earn a minimum of 1

lakh rupees per annum on a

sustainable basis as early as possible. It is

matter of great pride that up till 31st

December 2014 36,360 families have

achieved the milestone.

D. TRAINING AND CAPACITY BUILDING

Particulars Participants

Induction Training 861

Orientation 810

Exposure Visits 440

Immersion 567

Attachment with CRP Rounds 430

30 Days Classroom Training 592

The mission indubitably believes in these

words of Aristotle “Excellence is an art

won by training and habituation. We do

not act rightly because we have virtue or

excellence, but we rather have those

because we have acted rightly. We are

what we repeatedly do. Excellence, then, is

not an act but a habit”. Thus, training and

capacity building is one of the priority areas.

Mission considers it important to provide

intensive induction programs to the new

recruits. They undergo immersion calendar

so that the concepts of NRLM are

internalized and their skills are honed to

initiate the social mobilization process in the

villages.

At present 861 recruited staff has received induction and are imbibed with the latest tools

of poverty alleviation. Trainings of the members of community institutions have increased

manifolds from 2012 to 2014. Special trainings are also imparted to the bankers and

identified bankmitras/bank sakhis. Alongside; the CRPs, WA and other community

cadres are also exposed to trainings on the important subject matters like PIP, SHG

concepts, VO concepts and management, Micro credit plan etc.

9 10

IIFM- Our Knowledge Partner

The mission has entered into a MoU with Indian Institute of Forest

Management, a leading national level institution with long experience of

working and rich expertise in natural resource management sector. The major

objective of this agreement is to collaborate in promotion and facilitation of

ecology, environment and natural resource management through joint actions

to ensure livelihood opportunities to rural people. This collaboration is

envisaged to encompass different research, academic and field activities. To

begin with, first phase of training programme for capacity building of the

mission staff have been successfully completed by IIFM. These trainings

include 'TRAINING OF THE TRAINERS, GENDER ANALYSIS,

C O M M U N I C A T I O N E X T E N S I O N & P H O T O G R A P H Y - V I D E O

PRODUCTION SKILLS ,MULTI STAKEHOLDER ANALYSIS' , among others.

Trainings

SHG Concept Formation and Management

Revolving Fund's Concept, its Utilization and Management

VO's Concept, its Formation and Management

Community Leadership and Conflict Management

Orientation on Environment

e Book-keeping

Participatory Identification of Poor

Micro Credit Plan

CIF and VRF

Workshops

Bank Saving and Credit Linkage

Documentation

Livelihood Concept, Planning and Management

Micro Investment Plan

MIS and Monitoring

PIP Process Orientation

SRLM Orientation

SHG Women Sammelan

Annual Planning

64,532 youths provided with job opportunities

61% ST beneficiaries

13% SC beneficiaries

19% OBC beneficiaries

26% female beneficiaries

Database of about 2 lakh youths prepared

E. SKILL TRAINING AND PLACEMENTS

With an objective to provide gainful

employment to rural youths, MPSRLM has

worked towards establishment of systems

for skill development and placement of

rural youths in a focused manner

throughout. Youths are provided with

employment opportunities through job

fairs, placement linked training programs

and trainings from RSETI. MPSRLM is

probably the first mission to maintain

database of rural unemployed youth and

classify them into three categories on the

basis on their capabilities and desire. More

than 60,000 youths has been provided

employment opportunities in the past

three years. Besides, counseling of parents,

especially in case of girls, is done. For post

placement support, placement centers are

being established in industrial areas of the

state. A subcommittee of Village

Organization Rojgar Samiti has been put in

place, which prepares and maintains

database of unemployed youths of the

village and Skill Development Website

has been developed by the state unit for

consolidation and monitoring of data.

Figure 4: Female Beneficiaries of skill and placement component (in %)

11

0%

50%

100%

2012-13 2013-142014-15

14% 15% 29%

33% 41% 29%

46% 60% 58%

Job Fair

Placement Linked Training

RSETI

Programs Areas of Employment

Training & Placement Banking Accounting, Computer, Nursing Care, Tally, Dietitian Assistance, Electrician, Garment Making, Domestic BPO, Security Guard, BPO, Swing, Computer retail, Tally

Self employment (R-SETI) Dress Designing, Motor binding, Dairy Management, Mobile Repairing, Two & Four Wheeler Maintenance, Electrician, Wooden toys, Vegetable cultivation etc.

Job Fair Spinning, Security, Banking, Insurance, Back office, Hospitality, Construction, M a r k e t i n g , H e a l t h C a r e , B P O s , Manufacturing, Machine operator etc.

12

March 2013

Employment opportuni�es to 18,564 youths through job fairs 1,200

youths benefi�ed through placement linked trainings

2,545

given training

for self employment through RSETI

March 2014

Employment opportuni�es to 37,779 youths through job fairs

3,964 youths benefi�ed through placement linked trainings

7,325

given training

for self employment through RSETI

March 2015

Employment opportuni�es to 49,412 youths through job fairs

4,758 youths benefi�ed through placement linked trainings 10,362 given training for self employment through RSETI

It is paradoxical that IT is associated

mainly with developed countries or capital

intensive market and there is dubiousness

in the minds about the role IT would play

in the regions that lack basic needs.

Nonetheless, MPSRLM has put in efforts to

provide IT services to the rural poor with

the goal of sustainability and scalability.

The various IT interventions exercised in

the mission includes:

e-bookkeeping: It aims at equipping SHGs

with web enabled software to capture its

weekly and other major transactional

details.

F. INFORMATION TECHNOLOGY

13

e-SHG (State MIS Application): State MIS

application aims to seize the HR and CBO

module.

SMS based information system: It is used

for sending information/alerts

through the medium of SMS to

an individual, a group or

community.

M o b i l e T r a c k i n g

System: The system

tracks the location of

mission's employees on

goggle map using the

latitudinal and longitudinal

data.

Skill & Placement: This system has been

developed to track skill & placement's need

of rural youth and provide post placement

support. The software has already been

developed and the pilot has been started

with 5000 youth's entries.

Computer Literacy programme for CRP:

A cadre of digitally literate CRP is being

prepared for the above mentioned

community portals. They will be utilized in

spreading digital awareness among

communities. 900 CRPs across the 9 NRLP

districts have been provided computer

training and these CRPs are assisting PFTs

in data entry.

G. HUMAN RESOURCE

HR Manual Development

A comprehensive HR Manual has been developed. The internal discussions have been

completed and a detailed presentation has been done before executive committee.

Recruitment

At the time of inception of the mission, a committee of subject specialist and experienced

officials was formed to recruit contractual staff to work at state, district and cluster level.

Remaining posts were filled by the medium of advertisement through the departmental

procedure. In the second year of the mission 10 Young Professionals were recruited

through the process of campus recruitment. Block level units have been established in 7

resource blocks of the state and recruitment for block level posts were done through

advertisements. The respective recruited candidates undergo through the village

immersion after completion of seven days residential induction training cum orientation

program conducted at SMMU. The following table details the progress of recruitment.

14

Staff Category No. of Staff

Required

No. of Staff

Approved

No. of Staff in

posi�on

SMMU 75 75 40

DMMU 170 170 88

BMMU 32 32 9

PFT 2 830 830 737

Total 1107 1107 874

Implementation Structure

15

General BodyChairperson- Minister,

Panchayat & Rural Development

Executive CommitteeChairperson- ACS, Panchayat &

Rural Development

SMMUHeaded by CEO

DMMUHeaded by DPM

BMMU

PFT

H. MONITORING AND EVALUATION

Monitoring system

Each district has been assigned a nodal from among the State Project Managers. The

concerned SPM visits his district every month and follow up the progress. Besides,

meeting of all the DMMUs with the SMMU is held once in a month through video

conferencing. Review meeting of SPMs is held twice a month.

MIS

The MIS of Chattisgarh has been procured by the mission and is being modified

accordingly.

Baseline Study

Development and Research Services Pvt Ltd agency has been vested with the

responsibility of undertaking Base-Line Survey in 40 districts of the state. The field work

for the survey has started.

Website

A website with an enhanced lookout and easy navigation is designed. It has been also

floated on the web space.

Trainings & Capacity Building for staff

Master trainers of MIS have been developed and they impart training to district and cluster

level staff. Training on online Block MPR was provided to MIS point persons at district and

cluster level.

Process Monitoring

Inpire Pvt Ltd agency has been selected for Process Monitoring after technical and

financial evaluation. Contract has been signed and the inception report has been

submitted.

Monitoring framework for Partners

The project had signed partnership agreements with several agencies to provide

specialized techno-institutional services to community institutions. All of these

agreements are output based contracts and provision of regular monitoring of the outputs

is in place.

16

I. FINANCE

Expenditure

in Rs crore

2012-13 2013-14 2014-15

Budget Expenditure

53.06 34.03 79.83 76.53 140.80 140.36

Budget Expenditure Budget Expenditure

Figure 6: Financial Progress- NRLP for year 2014-15

17

0

20

40

60

80

100

120

2012-13 2013-14 2014-15

Expenditure (in %)

Figure 5: Expenditure Trend- NRLP blocks (in %)

Financial Progress, Year 2014-15

Allocation (in Rs. Cr)

Central Share

105.60

State Share

35.20

Total

140.80

Utilization

Expenditure

140.36

% Utilization

99.69

J. STORIES DISTRICT WISE

The initiatives of MPSRLM have brought changes in lives of hundreds of people, who were

earlier living below poverty line. A brief account of such success stories has been provided

here.

FORMATION OF POTATO GROWER'SPRODUCER COMPANY Dhar district

Situated in the Malwa region of the state,

potato production has been a major source

of livelihoods in Dhar district but selling the

vegetable in isolation did not use to fetch

them good prices. With initiation of

MPSRLM, Hari Om Aajeevika Kisan

Producer Company limited (FPC) of 614

potatoes growing farmers has been formed.

These beneficiaries of 37 SHGs of 3 different

blocks of the district have taken up potato

cultivation in 1,437 acres of land. The

company has paved the way for farmers

turning traders to market their products at a remunerative price. With a sense of

ownership, the farmers are now able to concentrate on improving their economic

condition in a more diverse manner than just raw agriculture.

The mission facilitated the formation of FPC by organizing workshops and trainings on the

topic and arranging meetings with the Company Secretary. To provide technical support

to the growers, representatives from Sidhi Vinayak Private Ltd, Puna were invited.

Baseline survey of the target blocks was conducted by mission staff. Regular follow up

meetings with the beneficiaries are conducted.

The FPC covers 614 farmers of three blocks of the district. At present, share capital of Rs 96,

500 from 302 beneficiaries (Rs.300/beneficiary) have been created and the process is being

carried on. Under the guidance of Company Secretary, Board of directors of the FPC has

been formed.

18

Turmeric which was not a much grown

crop in Madwada cluster of district

Barwani has today become a major source

of livelihood for 25 females of Haribad

village. Nimad SHG of Haribad village

was formed in 2011-2012 by MPRLP and

the women were motivated to grow

turmeric in their farms. The women

traditionally, at their level used to boil the

raw turmeric using hot water. Also, they

dried the chillies, sent them for grinding and sold both the spices in polythenes at the local

market. Though the intentions were noble and the planning was appropriate, the expected

outcome could not be accomplished due to several reasons.

When the mission came into being in 2012, it restarted the turmeric manufacturing as an

innovative attempt. It aimed to augment the price and deliver the entire produce to the

consumer letting the market recognize the spices of NIMAD. For achieving the same,

mission decided to provide training on processing (plucking, cleaning, drying and

packaging) and facilitated the women to introduce technology in the process. 10 females

from the SHG were taken for exposure in Sangli district of Maharashtra where they saw

and learnt the usage of boiler for boiling turmeric. They were quite surprised to find out

that after using boiler the quantity of turmeric after boiling was increased and the time

period was reduced considerably. They decided to purchase it, and this was the turning

point for them. Another decision was to market the produce under the brand name

"Aajeevika". Seeing the quality and growing demand of the brand, team of Khadi Gram

Udyog visited the unit turning it into the very first step towards marketing.

At present 25 females are engaged in the unit. 4500

packets of 200gms turmeric and 1500 packets of 200gms

chilly have already been sold giving them revenue of 2,

25,000 rupees. They earned an additional income of Rs.

14000 by renting the boiler to other village.

A NEW FACE TO SPICE PROCESSINGBarwani District

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DRESSING THE FUTUREMandla District

At close quarters of Mandla district, there is a

huge business of Jabalpur cloth market where

there is enormous demand of readymade

clothes and the business men are always in

search of new people who can make the same

for them. There is a dearth of such craftsmen in

the nearby regions. Also, this district has 192265

students studying in 2074 primary and 601

secondary schools.

To seize the fighting chances, the unemployed

youth and the females of SHGs in the villages demanded work related to stitching and

selling the manufactured products to the government schools. With the support and

encouragement from the district administration, mission took a step forward towards the

new beginning aiming to reduce the pressure of increasing population on the natural

resources and providing employment to the poor educated youth in the field of non-farm

activities.

To begin with, the selected women were trained methodically through Rural Self

Employment Training Institute. As a result, five Aajeevika cloth manufacturing units have

been formed in Mandla where 75 women are working. Funds received through IAP, bank

linkage and gram panchayat all played a vital role in setting up of the units. The funds were

utilized optimally to buy the machines. Alongside, the schools and panchayat bhavans

were granted by the gram panchayat.

Desiring to work in a planned systematic manner the visionary women came forward with

an idea to develop a federation. The federation named "MAA REWA VASTRA NIRMAN

SAMITI" was registered on 13th April 2013 with an objective to manufacture school

dresses, other items as per demand and to give training on cloth manufacturing. It has

received 25 lakh rupees from the Madhya Pradesh Rural Aajeevika Forum and a cash

credit linkage of Rs. 22.50 from Central bank of India, branch Mandla. Sky is the limit for

these women of Mandla; they have increased their product line - from just making school

uniforms to driver uniforms and trainings. With sheer hard work complimenting their

right attitude, they have made a profit of Rs. 6, 61,126 by the end of March 2015.

20

AN AISLE OF COLORFUL MUDAnuppur District

The tribal of districts of Anuppur, Dindori, and Shahdol

fabricate various kinds of handicrafts (for instance – Wooden

toys, masks, mud utensils/toys, steel toys etc.); however hardly

do they find a market to sell the products and earn the

appropriate amount.

To help the tribal get suitable price for their products, with

initiation from MPSRLM, the MP tourism department

provided a complimentary outlet in the hotel "Holiday Homes"

in Amarkantak on 6th Nov 2014. The handicrafts made by the

tribal are showcased to the tourists visiting the hotel. This endeavor of the mission intends

to provide the deserved price for the products.

To accomplish the above said, responsibility was taken by MPSRLM's Arti SHG of Bhejri

cluster, village Umargohan's. The members of Arti SHG buy the handicraft items from

different villages paying them the principle amount right away. 50% of the profit amount

is paid after the products have been sold whereas the leftover 50% is the profit of Arti SHG

which they use for maintenance of the outlet. At present there are 18 women involved in

the entire process and have earned a profit amount of Rs. 42,115 till March 2015.

21

FRUIT PLANTS CREATING ORNATE LIVESShahdol District

The climatic condition of the district Shahdol is

appropriate for fruits like lemon, guava, mango

and pomegranate; however best suited for

pomegranate. In form of an innovative

intervention by the mission, production of

pomegranate which is an inward investment

crop, has great demand in the market and does

not rot soon; was started. Yet another strong

reason being that a large number of women and

children in the district are anemic and

pomegranate as a wonder fruit would provide

them with a good nutrient relief.

In the vegetable's field, the beneficiaries grow

the Bhagwa species of the fruit 6 by 6 meters

apart. This species if planted gives a lot of

production as compared to others. To utilize the

area to the maximum, other vegetables

consuming less water can be grown in the

leftover space between the plants. Each plant at

its beginning phase helps the beneficiary

additionally earn Rs.500 to Rs. 600 per year.

Apart from this additional income is coming

from the lime fruit and other vegetables grown in the leftover space. At present to augment

the income, papaya and G9 species of banana

are grown between the pomegranate plants

which start growing in a month's time. In the

initial years each plant gives a production of 10

to 15 Kg; besides in 1 acre field 50 to 55 plants

can be grown. At present there are 228

beneficiaries growing 3, 487 plants, earning Rs.

27, 89,600 per annum.

22

TRANSFORMED TINT OF CROPS OWING TO AJOLA PITS ANDORGANIC INSECTICIDE Shahdol District

Shrimati Guddi Singh of village Mohtra, cluster

Rasmohni and block Budhar, is the member of SHG

since March 2012; along with 12 members she is saving

Rs. 80 per month. In August 2014 she received a 6 day

farmer training at RSETI where she learnt about Low

Cost Agriculture Techniques. To bring her knowledge

to implementable actions she started preparing bhu-

nadep, vermi wash, ajola and organic insecticide at

home. The miraculous solution made from cow's

urine, pumpkin and leaves of the medicinal plant Neem has proved effective in giving a

new life to her chilly crop.

Guddi Singh had grown 50-60 chilly plants in a small section of her field. These plants after

producing 3-4 kgs of chilly started withering way; the flowers dried and the leaves

squeezed. Generally in such situations nobody hopes for a good produce; nonetheless,

Guddi Singh was hopeful that her plants would eventually be fine after spraying the

insecticide. Her faith was restored when just after two months of using bhu-nadep and

organic insecticide she could pluck 35 kgs of chillies from her field. Similarly, usage of ajola

and bhu-nadep together has led to twice the rice yield. Currently, 16 females have

established ajola pits and 13 women have started following all the low cost agriculture

techniques at home.

23

Be it the depiction of countryside, weddings,

festivals or celebrations – Pithora art, made

by tribals of Alirajpur district of Madhya

Pradesh celebrates different realities of rural

living. Pithora paintings have been part and

parcel of the custom and lifestyle of the

tribals of the district. The paintings are

usually canvased on cloth, paper, card

boards and walls with natural and synthetic

colors. This art has provided a unique

identity to Alirajpur, not only at national

level but internationally as well.

Masters of such great art were forced to live as labourers in absence of credit facilities and

marketing support. The mission took the responsibility of providing all possible support

to revive the art of the region. Painters were provided with credit as loans and were sent to

different fairs and relevant gatherings to increase their presence and participation. Travel

and lodging expenses were borne by the department in initial phases. These initiatives

provided a positive environment to these artisans and established their contacts with

Manav Sanghralaya, TRIFED, Bharat bhawan and Khadi Gramodyog.

With increasing fame these artisans also got a respectful source of livelihood. With

initiation of MPSRLM, Manav Sanghralaya and Bharat Bhawan came forward to hold

hands of these painters. They provide information on

demand of paintings from different part of the countries

and artisans then visit that place to develop the

masterwork. They get Rs. 1500-1000 daily wage for such

visits and their boarding and lodging is borne by the

department. Also, the raw materials required for the

paintings are made available by the department.

THE ART OF LIVELIHOODAlirajpur District

24

The Baiga have been the forest-dwelling

aboriginals from central India. They saw

themselves as people of the forest, who

could only live on the produce of the

forest. This primitive tribe is prominent

in Dindori district of Madhya Pradesh.

Baiga chuk is a settlement of Baiga tribes

in 52 villages in this district.

With an effort to mainstream them,

MPSRLM organized a 5 day exposure

visit from 23.11.14 to 27.11.14 of 35 unemployed youth of Samnapur and Karanjiya blocks.

This exposure visit was designed to be a part of the employment generation activities

which are undertaken by the mission. A number of reputed firms were paid a visit and

these were:

• SAIL manufacturing company, Mehetwada Sehore

• Pratibha Syntax, Pithampur

• Vardhmaan Fabrics, Budhni

• Treasure Island, Indore

At these organizations they had an opportunity to

understand the kind of work performed at the above

mentioned organizations, the place where they would

have to stay; once selected and apart from this they were assured about the fringe benefits

that would be provided, for instance health insurance. Moreover, they could have a first

hand experience of meeting and interacting with other young people working there.

Companies assured to give maximum number of employment opportunities to the tribal.

Soon after employment fairs were organized in Samnapur, Bamhani and Gopalpur

clusters from 3.12.2014 to 6.12.2014 where 22 baiga chuk villages's youth from 19 baiguk

villages and few villages nearby were placed

INTRODUCTION TO THE NEW WORLDDindori district

25

PUMPKIN PRODUCTIONSheopur District

Pumpkin, a vegetable rich in vitamins has

become an additional source of income and

livelihoods for 104 farmers of district

Sheopur. When the mission came into

being in 2012, it started promoting

cultivation of pumpkins as an innovative

attempt. Technological support and

trainings were provided to farmers. The

efforts started bearing results and

pumpkin has become a Zaid crop for the

farmers in the district.

Shripat Yadav of village Nimaniya says

that he has started pumpkin production

two years back and he has earned Rs 80,000

through this. According to him pumpkin is

providing him additional income without

interfering with other agricultural

produce. It is sown in last week of May and

harvested in July. This used to be the time

of the year when he along with many other

farmers of the region had no crop in their

field. Pumpkin cultivation at this time

fetches him income which he uses for

making preparations for the next crop.

The vegetable is not providing income just

to the farmers, but also to laborers who are

engaged in transportation of the produce.

26

SHE PICKED A FIGHT WITH THE CLUTHES TO ACHIEVE HERAMBITIONS Jhabua District

When with clutches in her hands, the story of her courage was

narrated by Pari Nansingh of Dumpada, most of the people

present at the program had tears in their eyes. The occasion was

of exchanging the experiences of the women who have achieved

and annual income of 1 lakh after joining the SHGs.

In Jhabua district of Madhya Pradesh State Rural Livelihood

Mission, block level "LAKHPATI CLUB" programs are being

organized. On 14 November 2014, in Jhabua block a program to

share experiences of the women who have earned an annual

income of 1 lakh after joining SHG was organized.

In this program the female not only talked about the financial empowerment but also

about the support they got from the SHGs even after a lot of accusations by the family.

During the program Dubmada's handicapped girl Pari Nansingh told that due to her

physical disability she was a constant victim of family's neglect. But when she joined the

SHG there was a new ray of hope in her heart. Starting a grocery shop with a mere amount

of Rs. 800 she expanded it with a loan of Rs. 6200 from the SHG. At present this girl is

staying away from her parents, making a house of her own with a new grocery shop in it.

She says that per day she earns Rs. 300 through this shop. She also works as a book keeper

for her SHG.

Similar is the story of Sunita Harish of Rajla, Vesti Nawal Singh of Umri Village and other

408 women who participated in the programme.

In the program, along with financial upliftment, the women narrated the change SHGs

have brought in their lives. Every woman there narrated a new story of their bravery,

telling how they emerged as heros even after the disregard they got from the families.

Cracking of voice, wet eyes and claps of joy and enthusiasm was echoing in the program. In

Jhabua, through SHG with the help of loans 411 women have

made their families "LAKHPATI". MPSRLM has aimed to

bring social and financial changes in the lives of women

including them in the LAKHPATI CLUB.

27

GUIDANCE BY:

L M BelwalCEO, Madhya Pradesh State Rural Livelihood Mission

COMPILED AND EDITED BY:

Divya SinghYoung Professional, MPSRLM