Marketing Transformation

Brian Halligan

@bhalligan

bhalligan@hubspot.com

Marketing Transformation

6 Steps To Success

Organizing For Success

Who Is HubSpot?

Traditional Marketing

Traditional Marketing Is Dead

800-555-1234

Annoying

Salesperson

The Market Is Here Now

Outbound Marketing

• Telemarketing

• Trade shows

• Direct mail

• Email blasts

• Print ads

• TV/radio ads

Inbound Marketing

• SEO / SEM

• Blogging

• Social Media

• RSS

• Free tools/trials

• Viral videos

6

Transformation

6 Steps To Success

Step 1

• Blog• Podcast• Videos• Webinars• Presentations• eBooks• News Release• Apps

x

Step 2

• 8 Marketing Tips From An Olympic

Gold Medalist

• Vs

• Colleen’s Tuesday AM Thoughts

x

Step 3

http://app.hubspot.com/sm/feeds?portalId=53

Step 4

You Gotta Give To Get

x

Step 5

x yz

y2

Step 6

Organizing For Success

• Conformity Reigns…Exceptions Rule

Digital Citizen

Analytical

Reach

Content Creator

GraderBlog IM.com SEOPaid $$

HubSpot Landing Page

Leads

Qualified

Leads

Demos / Customers

Social

Un-Qualified

Leads

Scoring

Nurturing

Did not buy

Marketing

Get Found

Content

R Burnes

R Corliss

Get Found

Apps

D Zarrella

E Hebert

Convert

J Hopkins

E Mirman

P Kaw

Partners

P Caputa

C Ortenberg

Evangelist

K Knipp

CEO’s Role

Employees Roles

Privacy Strategy

Transparency

…Be Intensely Human

Who Is HubSpot?

26

27

PPCLanding Pages

SEOSocial Media

CMS Blog Leads Analytics Expertise

1. Complete Solution

0

500

1000

1500

2000

2500

2,600+ Customers

2. Emerging Industry Standard

3. Thought Leaders

4. It Works

MIT study shows:

HubSpot customers get

4.2 times more leads

after using HubSpot for

5 months

Learn More

www.hubspot.com/demo