transformation 2013 - march 10 - mpf - mondelēz - eliza esquivel
DESCRIPTION
Celebrate the Client’s View: How to Get to Great Every year agency talent and star marketers converge in Cannes to soak up the thrilling aura of the world's greatest creative. Both parties leave with a fair dose of creative envy and fully committed to return next year to win big. But what stops them? Eliza Esquivel, VP Global Brand Strategy at Mondelēz International, will offer insights and inspiration on why agencies and clients often lose their way on the road to great creative. As an agency world native now fluent in client speak, Eliza will share burning issues clients face and recommend ways for agencies to use creativity to help address them. Speaker: Eliza Esquivel, VP Global Brand Strategy, MondelēzTRANSCRIPT
