transformational change founded on the principles of the blue economy

Transformational Change

founded on the principles of the blue economy

2© be sustainable pte Ltd. JULY 2013

Contents

be sustainable pte Ltd 3

About the Blue Economy4

Profitable and sustainable5

Blue Economy and your business 6

Seeing the world through open eyes

7

Our methodology8

Our approach9

Areas of expertise10

be sustainable activity hubs17

Founders19


be sustainable pte Ltd

be sustainable pte Ltd is an international group of companies that provide complete, integrated services in the area of sustainability.

By choreographing a global group of sustainability experts, be sustainable ® delivers solutions that bring about transformational change and enhance the triple bottom line of organisations and projects.

Based on the principles of the Blue Economy, our ethos is to assimilate solutions from nature (biomimicry) to respond to global sustainability challenges more effectively.

Nature’s systems are efficient, closed loop, produce a net positive impact and bring benefit to all.

Our aim is to create value, employment opportunities and eliminate inefficiencies, bringing profitable advantages without negative outcomes.

We draw upon Blue Economy thinking to facilitate a shift in the accepted paradigm, demonstrating how sustainable action can create multiple additional revenue streams and make good business sense.


About the Blue Economy

Gunter Pauli, initiator of The Blue Economy

The Blue Economy is a progressive metamorphosis from the Green Economy. Based on the notion of thinking ahead so as to create more good, not just less bad, it uses strategic, opportunity-driven rationale to connect the environmental, social and financial puzzle. It is a business response to a changing economic landscape in which resource depletion and social costs are unsustainable.

“Respond to basic needs with what you have, introducing innovations inspired by nature, generating multiple benefits, including jobs and social capital, offering more with less: This is the Blue Economy.”

Explanation of The Blue Economy from the Simple Show

http://www.youtube.com/watch?v=b8wUMaM3GC8


Profitable and sustainable

The Blue Economy doesn’t mean managing with less, in fact it ultimately leads to abundance and prosperity. It follows patterns in nature that first respond to need and then flourish.

Our present economic model relies on scarcity to create value and demand. This is unsustainable.

The Blue Economy celebrates collaboration, innovation and the collective strength of organisations to create transformational change.

.

“Nature works with what is locally available. Sustainable business evolves with respect not only for local resources, but also for culture and tradition.”

Gunter Pauli


Blue Economy and your business

Businesses and organisations are complicated, dynamic systems with many facets. They face interrelated problems of a systemic nature. Traditional solutions can result in unintended outcomes.

Blue Economy based interventions address the whole business model. They create sophisticated, systemically derived solutions that are efficient, effective and simple.

Most importantly these principles eliminate unwanted consequences whilst positively impacting the triple bottom line. The results: people, planet and profit.

People

PlanetProfit

TBL

Creating a fair society

Living within environmental limits

Building a sustainable business


Seeing the world through open eyes

The Global Systems Crisis - Not one but many crises

Food Crisis Water Crisis Energy Crisis Waste Crisis Economy Crisis

Resource Crisis Housing Crisis Climate Crisis

Each crisis area is linked to the others, they are all interconnected

Reactions to one have unintended outcomes affecting the others


Our methodology

be sustainable’s ® integrated solutions feed into each other, with the aim of closing loops and generating revenue and profit at each stage, while having a net positive impact.

Our world is an interconnected ecosystem. Every action we take has a reaction elsewhere in the system. Our approach is to synergistically merge knowledge, skills, experience and creativity into a collective intelligence, creating nature-inspired solutions to man-made problems.


Our approach

Gaining an understanding of the overarching problem and pain points

Engaging all key stakeholders to uncover hidden challenges

Applying our collective intelligence to design the most effective solutions

Verifying solutions and assessing risk and consequences

Sourcing intelligent funding

Implementing performance managed projects

We build trusted client-side partnerships to convert costly, difficult-to-solve socio-enviro challenges into profitable multi-revenue opportunities, that demonstrate rapid ROI, by:

Convening a bespoke team of experts from the be sustainable ®

family

Effectively communicating intent, progress and success with stakeholders

10

Areas of expertise

© be sustainable pte Ltd. JULY 2013

Integrated, strategic advisory, leadership and consulting services

Advisory & Consulting Communications Governance

Integrated, strategic communications, offering design, marketing and PR to deliver responsible brands

Facilitating the successful adoption and integration of sustainable business practices into management and governance structures

Systemically derived, sustainable futures and designs for landscapes and the built environment

Integrative Design Intermediary services Labs & Research

Financed project and technology due diligence for impact funds, advice and consulting for project teams

Industrial research and development, validation, verification and due diligence for third party technologies, innovations and solutions

11


Advisory and Consulting

Strategic advisory services are offered using a holistic approach, based upon the principles of the Blue Economy.

We assist organisations, corporates and government bodies in the co-creation of alternative sustainable futures, at any stage of their journey.

We deliver advisory and consulting services, from C-suite level through to technical level, addressing leadership and mitigating strategic drift. We are experts in project scoping and opportunity harvesting.

Holistic solutions to sustainability challenges

Led by Martin Blake – visit website

12


Communications

Delivering sustainable brands

Communicate Blue is a full-service, sustainability communications agency offering holistic, integrated and strategic communications advice and implementation.

Working solely on projects that have a social or environmental benefit, we help brands to build responsible and ethical business into their DNA.

We help organisations to effectively communicate messages to key stakeholders, demonstrating the value of projects to the triple bottom line.

Our services include:

- Branding

- Crisis communications

- Design

- Integrated reporting

- Marketing

- Media relations

- Public relations

- Social and digital media

Led by Sarah-Jane Sherwood – visit website

www.earthbranding.com

13


Governance

Sustainable practice integration

We provide director services and board level engagement as well as leadership, coaching and mentoring. Our governance team addresses issues relating to:- Legal and regulatory

- Risk management and transfer

- Due diligence services

- Organisational analylsis

- Change and performance management

- Global strategies and networking

- Stakeholder management- Ethics, ethical procurement and investment

- Public relations

Our expertise results in best practices in leadership, organisational success and longevity, as well as the successful mitigation of sustainability-linked risks. The overall result is enhanced shareholder returns and dividends.

Led by Andrew Garner – visit website

14


Integrative Design

A disruptive source of expanding returns to investments in energy efficiency

We provide a multidisciplinary and collaborative team process that follows the design through the entire lifecycle. We work closely with organisations to gain a holistic understanding of the project, applying the principles of bio-mimicry to our work.

- Design charrettes

- Blue economy consultancy

- Biomimicry

- Energy efficiency

- Total water cycle management

- Low-pressure engineering

- Sustainable development

- Whole systems thinking

- Ecological engineering

Led by Nigel Grier – visit website

15


Intermediary Services

Due diligence and risk mitigation in project funding

be intermediary services assists impact funds with the due diligence and risk mitigation associated with deploying new technologies and projects.

We provide advice and consulting services to inventors, manufacturers and project teams to ensure that projects are communicated successfully and funding is received.

With our expertise in technology and complex systems, we provide market-

friendly project reports that allow investors to quickly understand the potential value to their portfolio.

We act as an intermediary between the parties, smoothing and easing the process and eliminating time consuming research and communications.

Our end-to-end consulting process ensures that impact funds are invested wisely and lucratively and valuable projects are evolved.

Led by Phil Risby – visit website

16


Labs and ResearchSolving global technical challenges

be labs (Norwich, UK) and be research (Singapore) are sister companies that develop and support technical innovation to solve the challenges faced by organisations around the world.

We have access to many of the 100 technological innovations that can change the world, as identified by Gunter Pauli. The lab team not only develops new technologies but also validates existing innovations.

Each division provides solutions that are

economically attractive and environmentally conscious. We also incorporate industrial R&D, validation, verification and due diligence.

Both divisions work closely with other research institutions and are fully commercially aware, partnering with academic resources as support where needed.

be research offers a safe and attractive environment for internal or joint intellectual property to be held in Singapore.

Led by Phil Risby – visit website

17

be sustainable activity hubs

18

Founders

Martin co-launched be sustainable ® in Singapore. He is a visionary strategist in the sustainable development movement and an award winning Top 100 Global Sustainability Leader.

He has more than 30 years experience in sustainability and is the innovator of the holistic 6 Pillars Approach to Corporate Social Responsibility (CSR).

Martin Blake Co-Founder

Martin has deployed one of the most successful energy conservation programmes in the world. His specialist expertise is in developing strategic plans and influencing high profile stakeholders with both governments and non-government organisations, as well as within the construction, healthcare, oil and gas, charity and logistics sectors.

Dr Martin A. Blake [email protected] +65 8185 2918

mailto:[email protected]

19

Founders

Phil is an inspirational leader with a strong scientific background and a track record of innovative, cleantech solutions. He has a proven track record of facilitating interconnections leading to highly effective outcomes.

Phil has extensive technical understanding and proven engineering knowledge. His instinctive business sense has enabled him to establish and grow many successful companies globally.

Phil Risby Co-Founder

Phil has 20 years experience operating outside of the UK. His work has taken him to countries such as the Caribbean Islands, United States of America, South America, Europe, Scandinavia and India. He has worked in areas of waste management, water treatment, renewable energy and health care. Phil has also published research papers at University of Cambridge and holds several patents.

Dr Phil Risby [email protected] +65 9094 9807

mailto:[email protected]

Transformational Change

THANK YOU

be sustainable ®: delivering the Blue Economy

be sustainable pte Ltd, 20 Cecil St, #14-01Equity Plaza, Singapore 049705

Observe and emulate the way nature’s

ecosystems function, so as to create jobs,

increase capital and revenue while

respecting the environment.

transformational change founded on the principles of the blue economy

Documents

sustainable pte

sustainable business

sustainable action

sustainable family

blue economy doesnt

sustainable delivers

blue economy gunter

green economy