transforming communications through end-to-end voice over
TRANSCRIPT
A breakthroughtechnology
has reached critical mass.
Yesterday’s Voice over IP (VoIP) hype hasbecome today’s market reality. Major carriershave rolled out services that are attractingsubscribers with rich and affordable newfeatures, such as number portability, callredirection, conferencing, e-mail integration,Web-based communications managementand more. Residential gateways and clientdevices for VoIP are proliferating in theconsumer marketplace, and according toIDC, 37% of large and medium-sized U.S.firms with PBXs have already deployed VoIP-based equipment.1 Additionally, Infonetics has projected that global revenue from carrierVoIP equipment will reach $4.7B in 2007, up from $1.3B in 2003.2
The reasons for this growth are many. VoIPtechnology (the transmission of voice aspackets over IP networks) has matured andinteroperability issues are being resolved;broadband connectivity is growing andincreasingly affordable; and today’s high-bandwidth wireless LAN solutions candramatically extend access to VoIP services.These factors have created an environment that is primed for VoIP rollout and adoption.Everyone—from carriers to end-users—ismotivated to make the transition, and for thesame reasons: VoIP enables richer, morepersonalized and better integrated services at reduced cost.
1
To be successful, a VoIP solution must not only deliver rich,
reliable and cost-effective services, but must also scale
and adapt to meet escalating requirements. Intel offers
standards-based building blocks that meet these essential
needs across the full range of residential, business and
service provider requirements.
VoIP solutions based on Intel products:• Enrich the end-user experience with handhelds,
notebooks and desktop PCs that deliver leading
performance, functionality, and voice quality for VoIP
and multimedia applications.
• Empower businesses with affordable, standards-
based platforms and applications that simplify VoIP
integration and support business communications and
collaborative functions, such as enhanced Customer
Relationship Management (CRM).
• Simplify and accelerate integration for service
providers with flexible and affordable customer prem-
ises equipment (CPE) and modular, standards-based
access and core network solutions.
Just the beginning.VoIP is the first step in a sweeping transformation of the
communications industry. The world is moving toward
a future of ubiquitous multimedia communications, in
which voice, data and video are deeply integrated, and
information sharing is immediate and seamless under
almost any circumstance. Intel is playing a key role in
enabling that vision, and in producing interoperable and
affordable building blocks that will help the broader industry
turn that vision into reality. Key Intel initiatives include:
• Integrating VoIP pervasively into all product lines, with
components that enable affordable, high-quality solutions
in systems ranging from handhelds and PCs to carrier-
grade communications platforms. Intel is also pushing
the envelope with forward-thinking reference designs
supported by advanced silicon, board, software and
platform building blocks.
• Working with industry leaders, including major
Telecommunications Equipment Manufacturers (TEMs),
service providers, industry standards bodies and an
extensive community of hardware and software
developers to drive products to market, fuel innovation
and enhance interoperability.
• Investing in promising companies through the Intel®
Communications Fund, to accelerate the development of
pivotal, emerging technologies for next-generation VoIP
and multimedia communications.
By enabling rich, cost-effective, end-to-end VoIP and
multimedia solutions, Intel is helping to drive the conver-
gence of computing and communications around the
world, and fueling the next generation of innovation and
market growth.
End-to-end VoIP solutions on Intel® building blocks.
“Standardized infrastructure helps reduce capital and operatingexpenses for telcos. A VoIP solution based on Intel® architecture
is less expensive to acquire, operate and scale than legacy or proprietary voice-platform architectures.”
Francisco Alfonso, Systems Architect, NetCentrex
1 Key Trends in Enterprise VoIP: Survey Shows Strong Near-Term Growth, IDC, Paul Strauss and Tom Valovic, May 20042 Next Gen Voice Products Report, Infonetics Research, Kevin Mitchell, November 2004
2
VoIP opens the door to smart communication devices that
will be instrumental in transforming the communications
experience. Users will be able to access diverse media,
including voice, e-mail, instant messaging, Web sites,
video, applications and data, not only from their desktops
and notebooks, but also from cell phones, desk phones,
PDAs and entertainment devices such as set top boxes.
As functionality increases, smart devices will support more
intuitive interfaces, cross-network access, and seamless
device-to-device communications to enable a simpler and
more unified end-user experience. Information will flow
more freely, and people will spend more time communi-
cating and less time managing their communications.
Powerful clients are key to customer value.User expectations are already high, and will only increase
over time. There are several user segments to consider. In
each case, powerful and versatile client devices are key to
the value and success of VoIP services for end-users in
both home and office settings.
• Individual users want high-quality multimedia, fast
processing, ubiquitous connectivity and long battery life
in innovative designs that are easy to carry and use.
• Businesses need powerful, affordable and reliable
clients that keep employees productive and can be
managed securely and remotely.
• Service providers need all the above and more. Their
success depends not only on satisfied subscribers, but
on the ability to quickly deploy, manage, provision and
upgrade services across thousands or millions of
client devices, while keeping their support costs to
a minimum.
For end users:A simpler and richer VoIP experience.
Intel is driving innovation and value across all these requirements.Substantial computing resources are required to deliver a
secure, high-quality voice experience. Connections must
be made, signals must be encoded and encrypted,
and firewalls and virus scans must run smoothly in the
background. Multitasking adds to the load, as users
simultaneously search the Web, check e-mail and use
productivity applications. To support these demands
across diverse user segments, Intel is:
• Integrating Intel® High Definition Audio, which enables
mainstream computing and communications devices to
deliver CD-quality sound.
• Integrating multiple network connectivity options (e.g.,
Ethernet, Wi-Fi, 2.5G/3G, Bluetooth, etc.) for better
connectivity and mobility.
• Focusing on interoperable standards, such as Session
Initiation Protocol (SIP), that simplify integration and
reduce costs.
• Optimizing performance and power consumption to
enable small mobile platforms that deliver high-quality
voice and multimedia, while helping to extend
battery life.
3
By working with a broad community of vendors, Intel is
driving these capabilities into a wide variety of next-
generation client designs that deliver market-leading
capabilities for virtually all segments, at price points that
will help drive broad adoption:
• Smart phones and PDAs—Intel® Personal Internet
Client Architecture (Intel® PCA) with Intel XScale®
technology delivers powerful multimedia and commu-
nications capabilities, with exceptional performance
per watt.
• Notebooks—Intel® Centrino™ mobile technology
delivers outstanding mobile performance while enabling
great battery life, with integrated wireless LAN capabili-
ties+ in lightweight notebook designs to fit user needs.
• Desktops—Intel® Pentium® 4 processors supporting
Hyper-Threading Technology3 power high-performance
PCs that are easily transformed into versatile, high-
quality personal communications hubs.
Intel components also support other platforms for the
home, such as residential gateways and set top boxes,
which extend the value of client devices and enable cost-
effective integration of VoIP services. As these clients and
support devices proliferate in the marketplace, users,
businesses and service providers will all derive higher value
from their VoIP investments, through better voice quality,
enhanced price/performance, broad interoperability, and
rapid, ongoing innovation.
With Siemens’ own HiPath*
OpenScape*, HiPath*
Xpressions* and optiClient*
software, and laptops basedon the latest Intel mobileprocessors, employees at
Siemens’ Skyport facility inSilicon Valley now have “office
anywhere” capabilities—including VoIP over a campus-wide WLAN. This new mobility
is revolutionizing the way they work and collaborate.
“The ability to make decisionsin real time saves us
development cycles. Anddevelopment cycles equate to
dollars in our industry.”Joan Vandermate, VP Product Line Management, Siemens
+Wireless connectivity and some features may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access points is limited, wireless functionality may vary by country and some hotspots may not support Linux-based Intel Centrino mobile technology systems. System performance measured by MobileMark*2002. System performance, battery life, wireless performance and functionality will vary depending on your specific operating system, hardware and software configurations. Seehttp://www.intel.com/products/centrino/more_info for more information.
3 Hyper-Threading Technology requires a computer system with an Intel® Pentium® 4 processor supporting Hyper-Threading Technology and an HT Technology enabled chipset, BIOS andoperating system. Performance will vary depending on the specific hardware and software you use. See http://www.intel.com/info/hyperthreading/ for more information including details onwhich processors support HT Technology.
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For businesses:Flexible, affordable and
comprehensive VoIP solutions.Businesses are shifting to VoIP so they can integrate voice,
data and applications more flexibly to improve communica-
tions and accelerate business processes. Key advantages
include:
• Enhanced productivity: From presence detection and
instant messaging, to ad-hoc multi-conferencing, VoIP
can enable a new level of instant teamwork, reducing the
time spent tracking down individuals and information,
and providing a single interface for users to manage their
communications.
• Better customer service: Businesses can improve the
integration of customer data, support applications, and
voice to deliver more efficient, unified and increasingly
automated services across multiple business sites,
functions and media.
• Flexible mobility: VoIP over wireless LAN can be used
to enable seamless communications virtually anywhere in
wireless-enabled enterprises, public hotspots, and home
offices, with better quality than cellular services.
• Lower cost: By moving all their communications onto
their IP network, businesses can realize direct savings
through lower service costs, especially for long distance
and audio conference calls. They can also reduce IT sup-
port costs, since they have only one network to manage
and VoIP uses bandwidth more efficiently than traditional
circuit-switched solutions.
Optimized solutions for businessenvironments.In addition to the full range of client devices described
earlier, Intel collaborates with leading vendors to deliver
high-quality VoIP infrastructure solutions for businesses of
all sizes, whether they are looking to replace their current
telephony solution, connect to external hosted services,
or complement and extend their existing Private Branch
Exchange (PBX). Based on high-performance Intel silicon,
boards and software building blocks—and key standards
such as Real Time Protocol (RTP) and Session Initiation
Protocol (SIP)—these platforms integrate well with legacy
systems. They can also be scaled and extended to support
business growth and new functionality.
• For small offices and home offices, Converged
Access Platforms (CAPs) based on Intel reference designs
combine multiple, tightly-integrated features, such as rout-
ing, firewall, wireless LAN and VPN support. This all-in-one
approach simplifies deployment and keeps costs low,
while enabling high-quality VoIP solutions with very little
management overhead.
• For larger businesses and enterprises, Intel pro-
vides components for IP PBX systems, as well as applica-
tion, call control and media servers that can be scaled and
adapted to match specific business requirements. Intel
building blocks enable converged solutions that support
both VoIP and traditional connections for easy integration
into virtually any business telephony environment. Pure IP
solutions are also supported, along with IP-PBX gateways
for connectivity to the Public Switched Telephone Network
and traditional phones. With these options, businesses
have substantial flexibility for deploying VoIP to selected
users and business sites, so they can optimize their return
on investment through a phased rollout.
A key enabler of these solutions is Intel® NetStructure™
Host Media Processing (HMP) software. This revolutionary
technology eliminates the need for specialized digital signal
processing chips (DSPs) by providing a more affordable
software-based alternative that delivers scalable, high-
quality voice and video on standards-based platforms.
5
Supporting and extending VoIP solutions. Products, standards and technologies for VoIP and
multimedia communications continue to advance, so
business value depends on solutions that can be scaled
and adapted without disruptive overhauls. Intel works
with leading standards bodies and a large community of
vendors to deliver high-quality solutions that support cost-
effective evolution toward next-generation standards and
features. A variety of business applications are available,
providing extensive support for advanced communications
capabilities such as presence detection, conferencing,
unified messaging, application sharing, interactive voice
response, text-to-speech translation, integrated contact
center functionality and more.
The availability of solutions based on Intel products and
technologies continues to grow rapidly, and the use of Intel
hardware and software building blocks helps to ensure
that these diverse solutions are widely interoperable. Intel
also supports multiple platform options, including Intel
architecture-based rack-mount servers and Compact PCI
(cPCI). This flexibility is helping vendors develop high-
quality solutions that address the full range of business
requirements. As a result, companies have the flexibility
they need to grow their voice and multimedia over IP
solutions using cost-effective, standards-based platforms
that keep their costs down and their options open.
Toshiba has embraced Intel®
NetStructure™ Host MediaProcessing Software to deliveradvanced VoIP and multimediabusiness solutions for small to
medium-sized companies.
Its CIX* IP-PBX platform solutionallows multiple applications to becombined on a single voice media
application server. The use ofIntel HMP Software has helped to
reduce costs and enable verycost-effective scaling to support
growing requirements.
“With HMP and Intel® ArchitectureProcessors, we gain tremendous
advantage in the area of cost and scalability and flexibility.These platforms also give us
the confidence that we can solveour customers’ needs today,
while addressing their evolving needs in the future.”Mike Durance, VP & General Manager,
Toshiba Telecommunication Systems Division
6
For service providers: Accelerating time-to-market and reducing costs.
Revenue from traditional voice services continues to drop,
and many carriers and service providers are looking to VoIP
and related services, such as Push-to-Talk and Video-on-
Demand, to drive up average revenue per user (ARPU) and
improve subscriber loyalty. To deliver competitive value,
these new services must be deployed quickly, yet VoIP
and other IP-based technologies introduce new technical
challenges. They add complexity, by requiring extensive
data plane and control plane integration, and they must be
scaled and adapted frequently to keep pace with evolving
market expectations. Successful deployment requires:
• Customer Premises Equipment (CPE) that is affordable,
highly reliable and exceptionally simple to install, provision
and manage.
• Carrier-grade access and core network solutions that are
flexible, scalable and extensible, and can be layered on
existing network and Operations and Business Support
System (OSS/BSS) infrastructure.
Intel is driving innovation and market-leading solutions
for both requirements, and offers extensive development
support, as well as joint-marketing opportunities to
increase market visibility and accelerate payback.
Intelligent, integrated and affordable CPE solutions.• Converged Access Platforms (CAPs)—With carrier-
grade quality of service and integrated features such as
routing, firewall, wireless LAN, and VPN support, these
multi-function devices simplify installation and operation,
while providing over-the-wire manageability in a single,
affordable box. Intel’s CAP reference design for residential,
home office and small business is powered by Intel®
network processors. It has been adopted by multiple
vendors and their products are now available in retail
outlets in the U.S. and Japan.
• Set top boxes—Validated combinations of Intel®
Architecture Processors and chipsets deliver the perform-
ance and processing headroom required for IP digital set
top boxes and other consumer electronics devices. Intel
has developed reference designs and development
platforms that enable manufacturers to target the require-
ments of service providers and consumers, providing the
flexibility to support “triple-play” IP-based voice, video
and data services. Digital set top boxes based on these
designs can be remotely managed, upgraded and
provisioned, and have been adopted by multiple vendors.
7
Access and core network solutions—modular, scalable and easier to deployIn many areas of their network, carriers and service
providers are tied to legacy solutions based on proprietary
platforms. As a critical new technology, VoIP and multi-
media over IP offer key opportunities to move toward
modular, industry-standard solutions that can be integrated
and upgraded more easily. Two solutions are especially
significant with respect to VoIP.
• Broadband Remote Access Servers (B-RAS)—
Deployed at the network edge, these systems allow
service providers to converge multiple traffic sources
(DSL, cable, broadband wireless, Ethernet, etc.) onto a
single network, while consolidating security and call
tracking services and supporting differential billing.
• IP Multimedia Subsystems (IMS)—Based on a
3GPP4-defined architecture, IMS is specifically designed
to deliver flexible and extensible VoIP and multimedia
services that can evolve with market trends. Network
capabilities are deployed via dedicated IP Media Servers,
and services are layered on top via separate application
servers. By abstracting network and application function-
ality, this architecture allows functions to be scaled and
upgraded independently, largely eliminating the traditional
“rip and replace” approach to new service deployment.
Both B-RAS and IMS are ideally suited to modular commu-
nications platforms based on Intel building blocks (silicon,
software, boards and chassis) and the AdvancedTCA*
(ATCA) specification. ATCA was designed from the ground
up for delivering converged applications on modular,
carrier-grade platforms that are more scalable, flexible and
affordable than proprietary designs. It allows Telecommuni-
cations Equipment Manufacturers (TEMs) to combine best-
of-breed, third-party building blocks to reduce development
costs and accelerate time to market.
As part of this standards-based approach, Intel Architec-
ture Processors can be used to support control plane
functions and Intel network processors to support data
plane functions. This results in boards and platforms that
can be scaled and adapted through component and
software upgrades. For service providers, this means
enhanced agility for delivering and adapting new services.
AT&T and Intel are workingtogether to develop a number ofVoIP services and to help drivestandards. Products based on
Intel’s Converged AccessPlatform (CAP) reference designhave already been certified for
use with AT&T CallVantage*
Service and are availablenationwide. Over time, additionalhighly-integrated products with
enhanced security and callmanagement capabilities will
be targeted for small andmedium-sized businesses.
“We look forward to working inclose cooperation with Intel to
develop innovative VoIP servicesand technologies. There is no
doubt that the future ofcommunications resides ondelivering high-quality, cost-
effective VoIP solutions to bothbusiness and residential
customers.”Christopher Rice,
Director of Access Technologies Research, AT&T Labs
4 Established in 1998, the 3rd Generation Partnership Project (3GPP) brought together a number of telecommunications standards bodies to produce a global specification for mobile communications.
VoIP is the first step in a massive transformation that is
driving the communications industry toward business and
consumer solutions that:
• Are richer, more personal, better integrated and more
satisfying.
• Deliver better value across a wider range of personal
and professional requirements.
• Enable all voice, data and multimedia services to be
supported on a single IP network.
VoIP is a truly disruptive technology. It is changing the
economics for delivering traditional voice services, while
making it easier to integrate voice and data in a wide
range of new applications and services. Competitive
pressures are growing, and the winners will be those who
can get to market quickly with innovative services that
can be scaled and adapted as the market continues
to evolve.
Intel can help you stay at the forefront of this transforma-
tion with comprehensive VoIP solutions based on high-
performance, industry-standard building blocks. A broad
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Market-leading VoIP solutions that are built for growth.
network of alliances and one of the world’s most extensive
development communities help to ensure a wide variety
of interoperable solutions that deliver broad choice and
investment protection. Add to this Intel’s strong commit-
ment to innovation through internal research and develop-
ment, industry investment, and collaboration with standards
bodies, and you have a roadmap that can help you stay
near the front of the market during an unparalleled period
of rapid change.
As you deploy VoIP and related communications solutions,
look to Intel and components, platforms and technologies
based on Intel technology for:
• Comprehensive support for end-to-end implementations,
• Leading performance and standards-based interopera-
bility in the widest variety of end-user, business and
service provider solutions,
• Rapid innovation that continually pushes the envelope of
VoIP performance and value,
• Extensive resources for building, marketing and deploying
market-leading VoIP solutions.
Avaya and Intel are working together to deliver real-timevoice communications solutions for the enterprise.
Intel® Architecture Processors are integral in designingplatforms that, coupled with Avaya* Communication
Manager, have helped Avaya achieve a leading position in IP Telephony. Intel and Avaya have also recently
completed optimizations of the Avaya* IP Softphone fornotebooks based on Intel® Centrino™ mobile technology.
“Intel and Avaya continue to work together to improvethe performance of the Avaya IP Softphone on notebookswith Intel Centrino mobile technology, to maintain voice
quality and extend battery life for users on the go.”Geoffrey Baird, Vice President, Communications Appliance Division, Avaya
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Give your business an edge in the rapid
migration to VoIP technology.
Find out how.intel.com/go/voip
Copyright © 2005 Intel Corporation. All rights reserved. Intel, the Intel logo, Centrino, Intel XScale, Pentium and NetStructure are trademarks or registered trademarksof Intel Corporation or its subsidiaries in the United States and other countries.
*Other names and brands may be claimed as the property of their respective owners. Printed in USA/0205/LKY/PMS/PP/3K Order Number: 305943-001US