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Page 1: Transforming Ford Motor ...Transforming Ford Motor Company

…Transformin g Ford Motor …Transformin g Ford Motor Company into a Leadin gCompany into a Leadin g--Edge Edge

Online Consumer CompanyOnline Consumer CompanyWorldwideWorldwide

Page 2: Transforming Ford Motor ...Transforming Ford Motor Company

Jim Jim GouinGouinChief Financial OfficerChief Financial Officer

Ford Ford ConsumerConnectConsumerConnect

Page 3: Transforming Ford Motor ...Transforming Ford Motor Company

jj The consumer will winThe consumer will win

jj Comp. advantage if learn/act quickly Comp. advantage if learn/act quickly

jj Must lead change, especially overseasMust lead change, especially overseas

jj Need the best partners Need the best partners

jj Brands are everythingBrands are everything

Our Internet View

Page 4: Transforming Ford Motor ...Transforming Ford Motor Company

e-Financial Goals9 Incremental Market Cap. to

Ford Shareholders

9 +25% ROE

9 Positive Cash Flow

9 +150% CAGR

ee--Financial GoalsFinancial Goals99 Incremental Market Cap. to Incremental Market Cap. to

Ford ShareholdersFord Shareholders

99 +25% ROE +25% ROE

99 Positive Cash Flow Positive Cash Flow

99 +150% CAGR+150% CAGR

e-Strate giesDeliver e-Technology Tools that:

9 Reinvent Core Processes

9 Improve Consumer Purchase Experience

9 Draw Consumers to FMC Brands

9 Build Loyalty Among Current Consumers

9 Inject e-Technology into Every Vehicle

e-Strate giesDeliver e-Technology Tools that:

9 Reinvent Core Processes

9 Improve Consumer Purchase Experience

9 Draw Consumers to FMC Brands

9 Build Loyalty Among Current Consumers

9 Inject e-Technology into Every Vehicle

Transformin g Ford, Connectin g with Consumers, Growin g Shareholder Value

e-Business Vision

9Web-Enabled Global Enterprise

9Use ConsumerConnect as the e-technology pipeline to connect Ford to its global consumers

Page 5: Transforming Ford Motor ...Transforming Ford Motor Company

B2BB2B B2CB2C Telemat icsTelemat ics Internet Ins ideInternet Ins ide

AutoAuto -- XchangeXchange MS CarPointMS CarPoint Sir ius RadioSir ius Radio PerceptaPercepta (Web (Web CtrsCtrs .).)

ICGICG CarClubCarClub Sprin t PCSSprin t PCS PeoplePCPeoplePC

ZoneTraderZoneTrader Trilogy JVTrilogy JV VodafoneVodafone UPS Logis ticsUPS Logis tics

Oracle Oracle ExchgExchg.. Bolt.comBolt.com AvantGoAvantGo

Commerce OneCommerce One Yahoo!Yahoo! eRoomeRoom

iVi l lageiVi l lage

Major e-Business Investments/Al l iances

Page 6: Transforming Ford Motor ...Transforming Ford Motor Company

ee-- Business LandscapeBusiness Landscape -- B2CB2C

Market Data¾+ 150M Consumers Online

¾Europe/Asia Penetration

equal to US by ’02/’03

¾Lead Generation Model

Marginal

¾Over $175B Market Cap. in 17

Companies

Market Data¾+ 150M Consumers Online

¾Europe/Asia Penetration

equal to US by ’02/’03

¾Lead Generation Model

Marginal

¾Over $175B Market Cap. in 17

Companies

Major Ford Investments

CarPoint

CarClub

Trilogy JV

Bolt.com

Percepta (Teletech JV)

Major Ford Investments

CarPoint

CarClub

Trilogy JV

Bolt.com

Percepta (Teletech JV)

FMC Strate gic Priorities1. Maximize CarPoint

and CarClub (J.D. Power Club)2. Integrate Trilogy venture3. Accelerate progress in

BTO and OTD

FMC Strate gic Priorities1. Maximize CarPoint

and CarClub (J.D. Power Club)2. Integrate Trilogy venture3. Accelerate progress in

BTO and OTD

Page 7: Transforming Ford Motor ...Transforming Ford Motor Company

W W W.FORD.CO MW W W.FORD.CO Mjj Over 1.5M unique visitors per month Over 1.5M unique visitors per month ----

top OEM site (Media top OEM site (Media MetrixMetrix))

jj Retail BTO launched May 1Retail BTO launched May 1stst in Canadain Canada

jj Internet Fleet BTO Internet Fleet BTO –– an industry firstan industry first

jj Buyer Connection generating over Buyer Connection generating over 1000 leads per day1000 leads per day

Page 8: Transforming Ford Motor ...Transforming Ford Motor Company

ObjectiveObjectivejj Operate WorldOperate World--Class, WebClass, Web--Enabled Customer Relationship Centers Enabled Customer Relationship Centers

GloballyGlobally

AccomplishmentsAccomplishmentsjj $45M in Revenue and Profitable in ‘00$45M in Revenue and Profitable in ‘00

jj Assumed control of Toronto center in AprilAssumed control of Toronto center in April

jj Opened Australia center in AprilOpened Australia center in April

Future ActionsFuture Actionsjj Ford U.K. Concern Resolution (July)Ford U.K. Concern Resolution (July)

jj U.S. Customer Relationship Mgmt. (3Q ’00)U.S. Customer Relationship Mgmt. (3Q ’00)

jj PAG, Hertz, Ford Credit (’01)PAG, Hertz, Ford Credit (’01)

Critical Advantage in Building Customer Intimacy

Percept@

Page 9: Transforming Ford Motor ...Transforming Ford Motor Company

What is Telematics?

Conver gence of telecommunications and computers in the automobile to enable the

deliver y of products and services into the automobile

Page 10: Transforming Ford Motor ...Transforming Ford Motor Company

Mobile Consumer Services(Consumer Needs Hierarchy)

Safety

Vehicle Diagnostics

Security

Navigation

Information

Entertainment

Consumer Requirements

• Ability to Upgrade

• Portability

• Flexibility of Service

Page 11: Transforming Ford Motor ...Transforming Ford Motor Company

Telemat ics Rol lout PlanTelemat ics Rol lout Plan

0

1

2

3

4

5

Enabled Vehicles

(mils)

2001 2002 2003 2004 2005

Model Year

Page 12: Transforming Ford Motor ...Transforming Ford Motor Company

ee-- Business LandscapeBusiness Landscape -- B2BB2B

Market Data¾+ 700 X-changes

¾+ 5,000 by ’02

¾Avg. Order Size: $75K

¾Typical Purchase Order Cost

Traditional: $150

Online: $5-15

¾$150B Market Cap. in 64 Companies

Market Data¾+ 700 X-changes

¾+ 5,000 by ’02

¾Avg. Order Size: $75K

¾Typical Purchase Order Cost

Traditional: $150

Online: $5-15

¾$150B Market Cap. in 64 Companies

Major Ford Investments

AXC

Oracle XC

ICG

Zone Trader

E-Steel

Major Ford Investments

AXC

Oracle XC

ICG

Zone Trader

E-Steel

FMC Strate gic Priorities1. Operating Exchange with

4 OEM and 2 Tech Partners,(once FTC inquiry completed)

2. Getting FMC Systems/ProcessesReady for the Exchange

3. Engaging Global Suppliers

FMC Strate gic Priorities1. Operating Exchange with

4 OEM and 2 Tech Partners,(once FTC inquiry completed)

2. Getting FMC Systems/ProcessesReady for the Exchange

3. Engaging Global Suppliers

Page 13: Transforming Ford Motor ...Transforming Ford Motor Company

Susan DeSandreSusan DeSandreVice PresidentVice President

Ford B2B, Ford B2B, ConsumerConnectConsumerConnect

Page 14: Transforming Ford Motor ...Transforming Ford Motor Company

Why Did We Do I t?Why Did We Do I t?It became clear that two, or more, solutions It became clear that two, or more, solutions would be redundant and burdensome on would be redundant and burdensome on supplierssuppliersjj The goal: integration and collaborationThe goal: integration and collaborationjj The promise: lower cost, easier businessThe promise: lower cost, easier business

practices, marked increase in efficiencypractices, marked increase in efficiencyjj The challenge for suppliers: not just choosing The challenge for suppliers: not just choosing

best solution, but how to accommodate allbest solution, but how to accommodate allsolutionssolutions

jj The call for consolidation was clearThe call for consolidation was clear

We brought integration within the four walls of Covisint to accelerate adoption and simplify deployment

Page 15: Transforming Ford Motor ...Transforming Ford Motor Company

jj A venture with initial equity sharin g A venture with initial equity sharin g amon g Ford, GM, DCX, and amon g Ford, GM, DCX, and Renault/NissanRenault/Nissan

jj Primary technolo gy partners are Primary technolo gy partners are Oracle and Commerce OneOracle and Commerce One

jj Provides webProvides web --based supplybased supply --chain chain management, PD collaboration and management, PD collaboration and procurement to the auto industryprocurement to the auto industry

While Ford, GM, DCX Are Partners In This Venture,While Ford, GM, DCX Are Partners In This Venture,We Remain Competitors In The Automotive IndustryWe Remain Competitors In The Automotive Industry