transforming how you do business with visual communications€¦ · need for connectivity beyond...
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Transforming How You Do Business With Visual Communications
Nicolas DomeykoNicolas DomeykoDirector, Telepresence and UCAsia Pacific
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$ lostefficiency
environmentalimpact
businesscompetitiveness
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Global growth is driving business needs
Source: Tower Group
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Top business issues IT will support in 2010 – Life Insurance example
Source: Celent
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What is needed to overcome those business issues?
� Improve decision making
� Improve clarity around mission and goals to staff and stakeholders
� Deepen customer relationships� Deepen customer relationships
� Compress global markets
� Develop value-added services
� Disseminate information real-time
Source: IBM
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Our Vision – the new Way of Working
Video will become an integral part of daily business communication…Everyone will have a video number on their business card
Jeffrey R. ImmeltChairman & CEO
PHONE: (203) 373-2211
E-MAIL / VIDEO: [email protected]
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Video is still at the beginning stage of business i mpact
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However, ideal conditions are in place for video communications
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We see four key trends emerging in 2010
1. Need for connectivity beyond our building“ I need to [visually] connect with colleagues, customers and partners”
2. Need for interoperability “ I want my stuff to work regardless of who I need to call!”
3. Need for infrastructure 3. Need for infrastructure “ Do I have the right solutions in place to do what I need to do?”
4. Need for carbon reduction “ Using green friendly technologies to reduce our carbon footprint”
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Why hasn't videoconferencing become more widely adopted within your organization?
Source: 9 September 2008 Event
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If videoconferencing were to be broadly adopted wit hin your organization, what would need to happen first?
Source: 9 September 2008 Event
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What is a typical adoption roadmap within an organization? Financial industry example
Replace existing face to face
Broaden enterprise communi -
Improve business
Offer high value customer
Integrate enterprise
Stage 1 Stage 2 Stage 3 Stage 4 Stage 5
KeyBusiness
“Quick wins” “Expanding use, long term value”
“Transformational end goal”
Source: Bradway Research
to face meetings
communi -cation
business operations
customer service
enterprise procesess
Businessobjective
Current penetra-tion levelat large banks
High Moderate to High
Moderate, expanding
Low butexpanding
Low butexpanding
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What are the benefits that video users are realizing ?
Transform your organization
Be green
Improve speed of decision making
Access experts or employees in remote locations
Source: Aberdeen Research 2009 Study
Reduce travel expenses
Improve work/life balance and higher employee retention
remote locations more easily
Unify the organization
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Selected findings on video usage in Best-in-class organizations
Enterprise Video Collaboration Report, Enterprise Video Collaboration Report, Aberdeen Group Aug 2009
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What are video’s key applications
When asked, what are the top areas within your firm where you are deploying Video Communication and Collaboration, Executives responded with…
Source: Aberdeen Research 2009 Study
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Example #1: Sales & Business Development
� 10-12% improvements having video communication as a tool to help identify and close new sales
Source: Aberdeen Research 2009 Study
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Example #2: Project Management
� 12% improvement in getting projects completed if video communication is used as part of the process
Source: Aberdeen Research 2009 Study
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Example #3: Product Development
� 17% faster in developing detailed designs� 23 faster in developing prototypes� 31% faster in evaluate new ideas to fund� 21 reduction in time to develop
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Example #4: Human Capital Management
� 6% hire retention within first year of employment� 13% improvement in finding the right candidate to hire� 15% reduction in total cost per hire
Source: Aberdeen Research 2009 Study
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Example #5: Customer Care
� 21% improvement in completing a customer request� 22% increase in upselling and cross-selling� Closure rates increased from 50% to 94%, with higher first sale
premiums
Source: Aberdeen Research 2009 Study
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What do you need to do to make this work?
When asked, how do you make this happen, “Best-in-Class” Executives responded with…
Source: Aberdeen Research 2009 Study
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Biggest challenges for late video adopters
• Disorganized support structure
• Lack of Executive Sponsorship and Video Champion• Limited awareness to encourage video usage programs
• Deficient unified communications process
• Inefficient business process to support optimal use of video
• Challenged in measuring tangible benefits and ROI
• Room layout and design
• Network quality of service• Technology and Interoperability issues
• Lack efficient online documentation and e-learning materials
• Limited video application and capabilities knowledge• Need end user education and knowledge transfer
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Statoil Video
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Questions?