Transforming Organizations...to effectively leverage Big Data & Analytics

Atif Abdul-Rahman@atifshaikh

Tavess Telecoms Analytics & Big Data Forum10-11 September, 2013, Dubai

The Era of Everything BIG!

Data Scientist: The Sexiest Job of the

21st Century by Thomas H. Davenport

and D.J. Patil, HBR

Big Data Market to Reach $46.34 Billion by 2018 - MarketsandMarkets

8/10Analytics Goals Not Achieved!

1/12Satisfied with Analytics ROI

600 Executives Surveyed by Accenture in 2011…still true

The Big Bang Theory ofAnalytics

Data ManagementAlgorithms & TechniquesTools & TechnologyInfrastructure

Big Data StrategyFunding & CloutHuman Resource

CultureInnovation

Fragmentation

Soc

ial C

ompl

exity

Wicked Problems

Tame Problems

Culture eats Strategy for

breakfast

Attributed to Drucker

Dan Ariely exposes us…. We are not just irrational…

Organizations are doing very well in analytics who have it embedded part of the culture not just part of the strategy

The HDFS for Organizations

Trust |Habits|Drive|Feelings|Skills

“Trust is one of the most complex assets a business must

manage”. Edelman Trust Barometer

TrustCan Data Reveal Any Truth?

Can My Data Reveal Some Truth?

●Rationality●Inquisition●Objectivity

●Data Governance●Data Quality●Data Stewardship

Trust Circles & Beliefs

Routines

Rewards

Cues

Habits

Embed Analytics in the 'Flow‘ of Work

When was the last time

you challenged them?

Drive

Motivation

Action

Stockdale ParadoxGood to Great, Jim Collins

Discovery

DriveAutonomy Mastery Purpose

Continuously discover intrinsic motivators for people to use analytics

Gamify Analytics

Source: gamification.co

Feelings

People don’t remember the insights, but they will always remember how those insights made them feel (and

act).

Feelings

Tell a (data) Story

Call to Action

Create a Success

Story

Spread the Inspiration

Dilemma (Wicked Problem)

Discovery

Revelation

Inspiration

Determination

Justification

The Anatomy of a Story

Skills

Self Service SkillsThe ‘last mile’ challenge with Big Data!

Courtesy: missinghumanmanual.com

1.Competency Assessments2.Analytics Skill Gap Register3.Learning Readiness Assessment4.Learning Approach Development5.Learning and Feedback

A Framework & an Approach

Culture of Performance

Power to Compete

Execute on Strategy

Plan for Success

Move Beyond Gut Feel

Increase Visibility

6 Stages of Culture

Drive Business Performance: Bruno Aziza, Joey Fitts

Monitor Exceptions Insights Decisions Actions

Monitor Exceptions Insights Decisions Actions

Tame Wicked

Monitor Exceptions Insights Decisions Actions

Tame Wicked

IncreasedVisibility

Move Beyond Gut Feel

Plan for Success

Execute on Strategy

Power to Compete

Culture of Performance

Monitor Exceptions Insights Decisions Actions

Tame Wicked

IncreasedVisibility

Move Beyond Gut Feel

Plan for Success

Execute on Strategy

Power to Compete

Culture of Performance

Pervasive Analytics

Collaborative Analytics

Blended Analytics

Actionable Analytics

Monitor Exceptions Insights Decisions Actions

Analytics Blind Culture

Analytics Driven Culture

Conclusions

• Analytics delivers when the culture is right

• Due to the wickedness of the culture problem, emerging fields like Analytics didn’t address it in the past

• Addressing cultures are showing good +ve trends, best practices are emerging

• The HDFS can be used to segment and target factors within culture

• Tackling Culture can be methodical and even analytics driven itself

• Teams must establish a framework to nurture an analytics driven culture

• Analytics teams must be empowered by knowledge and techniques of organizational behavior

• One size does not fit all, experiment, learn from mistakes, evolve!