© 2017 TM Forum | 1

Transforming OSS & BSS to transition to a

full Digital Service Provider

Ida La Spisa, Head of PA DBS, Ericsson &

Katarina Sekeljic, Head of IT & Business Transformation,

Telekom Austria Group

ICT Vision & Digital Transformation

The power of digitalization

80%of processes reinvented

or eliminated by…

85%of consumer

relationships will be…

47%of revenues will be

influenced by…

Source: Gartner, Forrester

…DIGITAL in 2020

ICT Vision & Digital Transformation

Companies born digitally have changed customer expectations

Mobility

Cloud

Big Data &

Analytics

Connected

Devices

Social Media

*Google, Amazon, Facebook, Apple

ICT Vision & Digital Transformation

Digital Transformation

Change how to

INTERACT

with customers

REINVENT

how to operate

Need for advanced analytics to

UNDERSTAND customer &

network

RETHINK

how to innovate

Omni Channel & Real time

Experience Operational Efficiency

& Automation New Business

Innovation

Instant Time to Market

Network

Evolution

Service providers must adapt to new realities

ICT Vision & Digital Transformation

Business Drivers forDigital transformation

Master the

digital era

Profitable and relevant

in the customer centric

and digital era

Operate with digital agility

Simplified, rational, automated and responsive

Capture digital services opportunities

Monetize enterprise and consumer digitalization

with ecosystems and partners

Create engaging customer experience

Put customer and digital first: relevant, convenient,

contextual and reliable

TMForumLive! 2017 | Commercial in Confidence | May 2017 | Page 5

DIGITAL TRANSFORMATION – OUR STRATEGY

DIGITAL SERVICE PROVIDER VISION…

• Business Agility & Innovation

• Customer Centricity

• IT & Data Centricity

• Operational Agility & Effectiveness

…AS ENABLER OF

• Digital Services

• Digital Operations

• Digital Engagement

6

Technology

Customer

Competition

DIGITALIZATION JOURNEY

DEFINED TARGET…

> Business processes

> Business complexity

> Architecture landscape

> Digital native capabilities

> TCO reduction

…WITH TANGIBLE RESULTS

> Business processes KPIs definition

> Product portfolio rationalization KPI

> Systems/applications reduction

> OOTB ratio compliancy

> Run costs target KPIs

7

TAKEAWAYS TO TRANSFORM

ENROLLMENT…

> Strong leadership support!

> Business leads!

> Think big but make smaller steps!

> Prototype and design thinking as a mode

of work!

> Be ready to change!

…NEVER STOP

> Small wins and constant focus…

> It is not (only) IT project…

> No planning overhead, role the drops…

8

ericsson addresses the needs of the digital enterprise

IT TRANSFORMATION AND OPERATIONS SERVICES

Application Development and Modernization

Transformation Assessments Digital Transformation Cloud Transformation

IT and Business Operations

DIGITAL SUPPORT SYSTEMS INFRASTRUCTURE OFFERINGS

Platform

as a Service

Data Centric

Security

Infrastructure as a

ServiceData Infrastructure

Data Center Hardware

& Equipment Management

PARTNER PRODUCTS

Dynamic

Orchestration

Network Management

and Automation

Revenue & Customer

Management

CEM and Analytics

Security

and Risk Management

Application

Connect

TMForumLive! 2017 | Commercial in Confidence | May 2017 | Page 9

Ericsson Industry Analyst Day | © Ericsson AB 2016 | 30th November 2016 | Page 10

Global

access to experts

Reference

solutions &

use cases

Replicable

assets

& business

processes

Highly skilled

professionals

+ key

competencies

With methodology, resources and tools to accelerate digitalization

Methodology &

documentation

Enterprise Value

Architecture (EVA)

Estimators

& tools

Reference

Architecture

Integration

Assets:115 business

connectors,

120 UCs

17,000 Consulting

& Systems Integration

Professionals Consulting, SI,

ADM, MS

IT, Operations,

Network

3000 + ADM

professionals

180 countries

TMForumLive! 2017 | Commercial in Confidence | May 2017 | Page 10

DIGITAL

TRANSFORMATION

CENTER

© 2017 TM Forum | 11