transforming the horizon - smccyr12geography - home design and construction teams. starwood hotels...

RE-IMAGINE YOUR HORIZONS

For additional information on Starwood development opportunities in your division, please contact:

NORTH AMERICA development@ starwoodhotels.com

EUROPE, AFRICA & MIDDLE EAST leads.eame@ starwoodhotels.com

ASIA PACIFIC development.ap@ starwoodhotels.com

LATIN AMERICA development.lad@ starwoodhotels.com

Starwoodhotels.com /development

SHERATON DAMEISHA RESORT SHENZHEN, CHINA

FOUR POINTS BY SHERATON PANORAMAHAUS DORNBIRN AUSTRIA

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THE GRAND MAURITIAN A LUXURY COLLECTION RESORT & SPA MAURITIUS

MARQUES DE RISCAL A LUXURY COLLECTION HOTEL SPAIN

SHERATON DOHA RESORT & CONVENTION HOTEL QATAR

This is not an offering. Facts and figures presented herein pertain to owned, managed and franchise Starwood Hotels & Resorts Worldwide, Inc., brand hotels in North America for 2009 unless otherwise noted. Facts and figures are provided without representation or warranty, are subject to change without notice, and were deemed correct at the time of printing. Starwood is not responsible for misrepresentation, errors or omissions. Franchise Licensees: For more information regarding franchising any brands from Starwood Hotels & Resorts refer to the Franchise Disclosure Documents (FDD) available upon request. Aloft, Element, Four Points by Sheraton, Le Méridien, Preferred Guest, Sheraton, SPG, St. Regis, The Luxury Collection, W, Westin, and their respective logos are the trademarks of Starwood Hotels & Resorts Worldwide, Inc. or its affiliates. ©2010 Starwood Hotels & Resorts Worldwide, Inc. All rights reserved. (Note: This brochure is intended to be used for marketing purposes only and nothing stated herein should be construed as creating a contract. Starwood reserves the right to modify, alter or terminate any described initiatives or programs.)

This brochure contains 10% post-consumer waste paper.

right partners.

right properties.

right places.

We see the landscape of hospitality like no one else. We understand the power of innovation. The rewards of constantly striving for improvement.

transformingthe horizon










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right partners.

right properties.

right places.



W RETREAT & SPA, MALDIVES

SHERATON HACIENDA DEL MAR GOLF & SPA RESORT LOS CABOS MEXICO

HACIENDA SAN JOSE A LUXURY COLLECTION HOTEL MEXICO

SHERATON LANGKAWI BEACH RESORT MALAYSIA

SHERATON HUA HIN RESORT THAILAND

VIEW FROM MARQUES DE RISCAL A LUXURY COLLECTION HOTEL SPAIN

THE WESTIN LONG BEACH USA

SHERATON GRANDE TOKYO BAY HOTEL JAPAN

FOUR POINTS BY SHERATON TORONTO AIRPORT CANADA

LE MERIDIEN RA BEACH HOTEL & SPA SPAIN

RE-IMAGINE YOUR HORIZONSWELCOME

As one of the leading hotel and leisure companies in the world, Starwood Hotels & Resorts is committed to the success of our developer partners, driving returns

with highly original brands and the most dynamic sales, marketing and revenue management support. For every visitor,

Starwood is a uniquely satisfying experience. For every developer, we are

the path to industry-transforming excellence and success.










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right partners.

right properties.

right places.



BLUE PALACE RESORT & SPA ELOUNDA A LUXURY COLLECTION HOTEL GREECE

W LOS ANGELES WESTWOOD USA

The Westin Heavenly® Bed opened up everyone’s eyes. And the wake-up call has never stopped, from the revolutionary style of W Hotels to our groundbreaking launch of the Aloft and Element brands.

Bold inspiration, irresistibly defined and executed, will always set us apart.

Exceptional RevPAR remains the cornerstone of every Starwood initiative.

For savvy travelers, headline-making comfort and style are worth a premium.

INNOVATION

With the opening of our 1,000th hotel, our international portfolio is one of the strongest and most coveted in the industry.

1,000

60% of our properties are less than three years old or newly renovated.

STARWOOD HOTELS

THE ST. REGIS BORA BORA RESORT FRENCH POLYNESIA

CONVENTO DO ESPINHEIRO A LUXURY COLLECTION HOTEL & SPA PORTUGAL

SHERATON GAMBIA HOTEL RESORT & SPA GAMBIA

ALOFT PHILADELPHIA AIRPORT USA

FOUR POINTS BY SHERATON KUWAIT

GLOBAL DISTRIBUTION

Source: Q3 2009 Starwood Hotels Earnings Release

48%45%7%

Franchised

Managed/JV

Owned

OWNERSHIP

BRANDS

41%17%15%10%6% 3%3% 2% 1%2%

Sheraton

Westin

Four Points by Sheraton

Le Méridien

The Luxury Collection

W Hotels

Aloft

St. Regis

Element

Other

54%25%15%6%

North America

Europe, Africa, Middle East

Asia Pacific

Latin America

DIVISIONSPROPERTY DISTRIBUTION

THE WESTIN VERASA NAPA USA

ELEMENT LAS VEGAS SUMMERLIN USA

W MINNEAPOLIS THE FOSHAY USA

ALOFT ONTARIO-RANCHO CUCAMONGA USA

FOUR POINTS BY SHERATON KUCHING MALAYSIA

SHERATON IMPERIAL HOTEL & CONVENTION CENTER, USA

HOTEL CALA DI VOLPE A LUXURY COLLECTION HOTEL, ITALY

Year after year of record hotel openings.

Teaming with notable partners has enabled Starwood to extend its

celebrated hospitality across the globe. Our goal is to offer the highest

quality hotels wherever Starwood customers wish to travel.

59

67

87

80–100*

80–100*

2006

2007

2008

2009

2010*estimated

HOTEL OPENINGS

CONVERSION

ADAPTIVE RE-USE

Transform your property with Starwood hotels’ acclaimed lifestyle innovations. Experience the benefits of a global infrastructure that drives bookings and operational efficiencies.

Revitalize a building noteworthy for its architecture and site superiority. Adaptive re-use preserves the integrity of a structure while infusing it with a bold new identity.

Discover the many facets of mixed-use development, including whole-ownership condominiums, fractional residences, and lifestyle and convention centers. Starwood leads the industry in this vital category.

Create a property that is uniquely yours, built to your specifications with the ongoing expertise of Starwood architecture, design and construction teams.

Starwood hotels are exciting additions in markets saturated with

undifferentiated brands. Based on project specifics, location and budget,

we have a product that will meet your needs, surpass expectations

and attract a robust new audience.

MIXED-USE

NEW BUILD

OPPORTUNITY FOR EXPANSION

The beauty of Starwood is the beauty of choice. Whether it’s

contemporary convenience or old-world opulence, sleek cool or the

warmth of a custom-tailored stay, Starwood satisfies a diverse and

far-reaching audience. Meaningful stays create strong emotional

connections that drive loyalty with our guests and industry-leading

premiums for our owners.

Brands that continue to captivate both our guests and the industry.

NINE WORLD- CLASS BRANDS

LE MERIDIEN CHIANG MAI THAILAND

THE JOULE A LUXURY COLLECTION HOTEL TEXAS, USA

W SAN FRANCISCO USA

SHERATON HONG KONG HOTEL & TOWERS HONG KONG

THE ST. REGIS NEW YORK, USA

THE WESTIN RESTON HEIGHTS VIRGINIA, USA

Guided by extensive proprietary research, Starwood creates and

continues to refine unique lifestyle personas for each of our brands.

Signature initiatives such as compelling design, custom comfort and fitness offerings, and tailored

services are the core of nine artfully delineated brands. Exclusive food and beverage offerings and brand-

specific partnerships further enhance the individuality

of every brand.

MARKET-LEADING PERFORMANCE

The Westin brand provides personal and instinctive

services that inspire guests, leaving them feeling at

their very best. Industry-changing innovations like the Heavenly® Bed, Bath, Spa and

WestinWORKOUT, paired with unmatched customer loyalty,

drive category dominance.

DESIRED DESTINATIONS

Westin hotels flourish in primary cities and suburbs,

as well as resort markets. A fresh, neutral design palette

and an emphasis on natural materials ensure a renewing sense of style

in every locale.

THE STRENGTH OF A GLOBAL ICON

The Sheraton brand welcomes guests with approachable luxury, brought to life with appealing new design and signature amenities that

make travelers worldwide feel comfortable, productive and

connected. Starwood hotels and its partners have invested over

$6 billion in this global icon between 2007 and 2009, creating

a revitalized, expanding brand with record guest

satisfaction scores.

GLOBAL GATEWAYS

Sheraton hotels shine in gateway cities, convention

centers, primary airports and resort destinations.

Sheraton remains the primary brand for Starwood upscale

resort collection and convention hotels.

THE NEW DESTINATION SENSATION

Bold and new, the Aloft brand has challenged the norms of its competitive set with

an experiential product that brings “style at a steal” to this

category. With the fastest global launch ever in the

industry — 40 hotels open in the first 18 months — Aloft

hotels, a vision of W Hotels, delivers innovative design,

programs and services to fit the lifestyle of today’s guests at an affordable price point.

URBAN COOL IN UNEXPECTED PLACES

Aloft is ready for any town, anywhere — from hip, non-

traditional business centers of urban areas, to suburban/

tertiary markets near corporate offices, parks, colleges,

airports and lifestyle centers.

BUILT SMART FROM THE GROUND UP

Inspired by Westin, the Element brand delivers

a ground-breaking approach to the longer-stay category with bright insights, clean,

modern design and an eco-chic sensibility. It is the first major

hotel brand to mandate that every hotel comply with global standards of high-performance

eco-sensitive buildings. Element, Starwood hotels’

eco-trailblazer, has developers signing on and guests eagerly

approving with soaring satisfaction scores.

SMART, WHOLE LIVING

Element hotels’ extended- stay platform thrives in

secondary/tertiary markets near corporate parks or

headquarters, urban centers and family vacation locations.

ADAPTABLE

Four Points by Sheraton prototypes, purpose builds, adaptive reuse and quality

conversions flex to fit urban centers, resort locations

and city suburbs.

GLOBAL APPEAL GREAT VALUE

The Four Points by Sheraton brand delights the self-

sufficient traveler with an approachable style,

a satisfying, uncomplicated experience complete with

simple pleasures that matter most — all at a great value.

With its numerous custom-build options, Four Points

by Sheraton has expanded to nearly 150 hotels in

24 countries, providing the versatility and support to build the right product

in your markets.

NINE WORLD- CLASS BRANDS

LIFE ENTHUSIASTSBALANCE-SEEKERS SELF-EXPRESSERS HEALTHY ACTIVES SELF-SUFFICIENTSGUEST LIFESTYLE

LOCATION PERSONALITY

DEVELOPER BENEFITS

CATEGORY INNOVATOR

Originated in 1998 in New York, after 10-plus years

of proven success the W brand is transforming into a global

powerhouse. As an iconic lifestyle brand W wows its

guests through cutting-edge design, signature programming

and unique Whatever/Whenever service.

AN INDEPENDENT SPIRIT WITH GLOBAL REACH

Each hotel and resort is a one-of-a-kind landmark,

a fusion of memorable design and service, and a privileged portal to the destination’s indigenous charms. The

Luxury Collection hotels retain their individuality while benefiting from the

powerful backing of a global leader.

LUXURY DEFINED 5-STAR PERFORMANCE

Uncompromising in its commitment to excellence,

The St. Regis brand delivers an unrivaled dimension of

refined luxury and bespoke service. This iconic brand

outperforms its competitive set and will double in size

and reach between 2008 and 2011, offering new worlds of unforgettable experiences.

INTERNATIONAL “IT” LOCATIONS

With its contemporary cool persona, W provides insider

access in cities bustling with energy and intrigue as

well as sensuous retreats and exotic getaways.

UNIQUE IN ALL THE WORLD

Located in the world’s premier urban, resort and

cultural destinations, Luxury Collection properties

are distinguished assets in their market.

DESIGN DIRECTION

THE ADDRESS

For travelers accustomed to personalized elegance,

St. Regis is the preeminent destination in vibrant cities

and exclusive resorts.

Category-defining brands and a world of possibilities.

THE CONNOISSEUR GLOBAL EXPLORERS TRENDSETTERS CREATIVE MINDS

EUROPEAN LIFESTYLE WITH INTERNATIONAL

PRESENCE

An international presence since its founding in Paris 35 years ago, Le Méridien

brand entered a new era with its acquisition by Starwood

in 2005. Showcasing a contemporary European lifestyle that celebrates a

new perspective through art and cuisine, Le Méridien offers a unique growth opportunity globally.

CULTURAL CAPITALS

Le Méridien is located and succeeds in cultural capitals,

thought-leading primary cities and resorts that inspire guests

through art and culture.

THE WESTIN RESORT & SPA LOS CABOS MEXICO

THE WESTIN PARIS, FRANCE

Dynamic sales, marketing and loyalty programs confirm our commitment to you. Every single day.

To maintain a competitive edge, you need a powerful global support

system. Every Starwood property has access to our cutting-edge technology, global sales and marketing networks,

powerful revenue management and ongoing training programs.

Starwood drives performance.

POWER OF STARWOOD

SPG delivers the most dedicated travelers to your door. SPG members return more often and generate higher

premiums than the average guest.

Starwood Preferred Guest® contributes nearly 40% of room revenue across the entire Starwood system.

Put the industry’s most honored hotel loyalty program to work for you.

BLUE PALACE RESORT & SPA ELOUNDA A LUXURY COLLECTION HOTEL, GREECE

SHERATON SALOBRE GOLF RESORT & SPA SPAIN

THE WESTIN RESORT & SPA LOS CABOS MEXICO

PERCENTAGE OF SPG REVENUE CONTRIBUTION BY BRAND*

Element

Aloft

W Hotels

St. Regis

Westin

Four Points by Sheraton

The Luxury Collection

Sheraton

Le Méridien

Member premiums deliver up to a 25% higher room rate and an additional spend of 35% for food and beverage.

This translates to higher-paying guests in your hotel and a $2:$1 return for owners.**

That∆∆’s the power of popularity.

GUEST LOYALTY PROGRAM

*Source: Starwood Internal Reporting, Year-End 2008 **Every $1 owners spend on SPG and on delivering its benefits generates $2 in incremental profit

Source: BCG Study 2007

57% 56%54%43% 42%42% 37%37% 36%

Starwood centralized booking services account for 45% of total room revenue globally. The winning advantage for you: impressive cross-sell and up-sell performance that propels occupancy and rates.

THE WESTIN LANGKAWI RESORT & SPA MALAYSIA

SHERATON SALOBRE GOLF RESORT & SPA SPAIN

HOTEL GRANDE BRETAGNE A LUXURY COLLECTION HOTEL GREECE

Starwood drives business to your hotel 24/7 through centralized

booking services, a synergy of state-of-the- art booking technology, customer contact

centers and compelling online vehicles. Count on our branded websites to showcase

your hotel with stunning photography and detailed information. Our skilled call

center agents are always ready to provide the most personalized property

and destination details.

CUSTOMER CONTACT CENTERS/MARS

Over 15.9 million calls handled

Calls made through toll-free numbers or routed through the MARS (Minimize Abandoned Reservation Calls) systems are handled 24/7 in 24 languages, by brand-trained service agents to realize every booking.

Significant technological enhancements ensure that Starwood properties receive maximum exposure on GDS, the system used by travel agents around the world.

To drive bookings, every hotel is represented with its own series of content-rich property pages accessible from the brand home page.

Our multilingual websites received more than 143.5 million visitors

16%

12%

17%

GLOBAL DISTRIBUTION SERVICES (GDS)

STARWOOD WEB CHANNELS

Source: Starwood Internal Reporting, Year-End 2008

BOOKING ENGINES

45% TOTAL ROOM REVENUE

With its impressive network of 33 offices worldwide, our Global Sales Organization delivers business and leisure travelers from corporations, travel management companies, travel agents and third-party online providers.

Our aggressive sales program, TeamHOT, trains and rewards sales associates to cross-sell and refer business to all Starwood properties globally.

Working directly with hotels to provide skilled management of all online marketing endeavors, our field marketing team increases bookings through online promotions and search-engine optimization.

GLOBAL SALES ORGANIZATION

Contributed nearly 8,000 additional leads and $210 million in revenue globally

Drove 16 million bookings totalingover $3.2 billion in revenue

A rewarding connectionto Starwood expertise

TEAMHOT

FIELD MARKETING

Source: Starwood Internal Reporting, Year-End 2008

SALES AND MARKETING SUPPORT

THE ST. REGIS NEW YORK USA

W LOS ANGELES WESTWOOD USA


No matter where you are in the world, our network of global and divisional sales and marketing teams are united to direct more and more guests to your property.

Transform your horizon with the power of Starwood. Tap the power of our category-leading brands, breathtaking innovation and design, and unmatched global sales and marketing. The horizon is vast. Let’s transform it together.

W RETREAT & SPA, MALDIVES


HACIENDA SAN JOSE A LUXURY COLLECTION HOTEL MEXICO

SHERATON LANGKAWI BEACH RESORT MALAYSIA

SHERATON HUA HIN RESORT THAILAND

VIEW FROM MARQUES DE RISCAL A LUXURY COLLECTION HOTEL SPAIN

THE WESTIN LONG BEACH USA

SHERATON GRANDE TOKYO BAY HOTEL JAPAN

FOUR POINTS BY SHERATON TORONTO AIRPORT CANADA

LE MERIDIEN RA BEACH HOTEL & SPA SPAIN











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right partners.

right properties.

right places.

