transforming the way business is conducted in china · tcl leading consumer electronics company in...
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Transforming the Way Business is Conducted in China
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Traditional Way of Conducting Business
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Inventory
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Cashflow
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Customer Acquisition & Retention
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Top Brands
Medium-sized
Small & Micro
Over 10 Million
Annual Active Sellers
Customer Acquisition
Targeted Selling Transaction
Fulfillment and Supply Chain
Customer Retention Upselling and Cross-Selling
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Control Panel for Core Operations
Control Panel for Big Data
Customer Acquisition Targeted Selling Transaction Fulfillment and Supply Chain
Customer Retention Upselling and Cross-Selling
User Engagement Interface
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Control Panel for Big Data
Customer Acquisition Targeted Selling Transaction Fulfillment and Supply Chain
Customer Retention Upselling and Cross-Selling
User Engagement Interface
QianniuControl Panel for Core Operations
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Qianniu - Control Panel for Core OperationsDaily Active Merchant Storefronts in May 2016 over 6 million
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Open Shop Decorate Merchandising Marketing Pre-sales
Service Shipping Post-Sales ServiceTransaction
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VIDEO
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Integrated Control Panel for E-Commerce
Operations
B2B Collaboration Retail Service Market
B2B Collaboration Retail Media Portal
Customer Service Chatbot2015.11.11
Responses to Online Inquiries180 million
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Enabling Merchants to Engage with Consumers on Mobile
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Interactive
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Estée Lauder Flagship Store
Video Uploading 1 2,000 PV 400,000
(2016.2.1-2016.2.21)
Weitao
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Angelababy 2016-03-02
Lan Qin 2016-03-02 “Make it Happen”
Angelababy 2016-03-02
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Control Panel for Big Data
Customer Acquisition Targeted Selling Transaction Fulfillment and Supply Chain
Customer Retention Upselling and Cross-Selling
User Engagement Interface
QianniuControl Panel for Core Operations
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Control Panel for Big Data
Customer Acquisition Targeted Selling Transaction Fulfillment and Supply Chain
Customer Retention Upselling and Cross-Selling
QianniuControl Panel for Core Operations
Taobao Wangwang IMWeitaoStorefronts Product detail
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Wangpu - Storefront Optimization
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VIDEO
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Empowering Merchants with Big Data Capabilities
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30%Basic Segmentation
80%Smart Segmentation
Conversion Enhancement
Note: based on internal testing on a selected group of brands with strong CRM capabilities in Jan-Feb 2016
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ZARA Flagship Store
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DefaultPage
ActiveReturn
Customers
First TimeCustomers
Nivea Flagship Store
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Control Panel for Big Data
Customer Acquisition Targeted Selling Transaction Fulfillment and Supply Chain
Customer Retention Upselling and Cross-Selling
QianniuControl Panel for Core Operations
Taobao Wangwang IMWeitaoStorefronts Product detail
![Page 30: Transforming the Way Business is Conducted in China · TCL Leading Consumer Electronics Company in China-Turn offline stores into point of customer engagement: 106 offline stores](https://reader030.vdocument.in/reader030/viewer/2022040605/5eabdf61e9a8c96b6c29bb32/html5/thumbnails/30.jpg)
Customer Acquisition Targeted Selling Transaction Fulfillment and Supply Chain
Customer Retention Upselling and Cross-Selling
QianniuControl Panel for Core Operations
JuxingtaiControl Panel for Big Data
Taobao Wangwang IMWeitaoStorefronts Product detail
![Page 31: Transforming the Way Business is Conducted in China · TCL Leading Consumer Electronics Company in China-Turn offline stores into point of customer engagement: 106 offline stores](https://reader030.vdocument.in/reader030/viewer/2022040605/5eabdf61e9a8c96b6c29bb32/html5/thumbnails/31.jpg)
Juxingtai - Control Panel for Big Data
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VIDEO
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VIDEO
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Yushanfang - Data Kitchen for Top Brands
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- Private Data Bank
- Open Computing Platform
- Multi-Dimensional Data Mining
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Consumers
Data Kitchen
Customer Center Strategy Center Membership Center
Marketing Center
Loyalty Center WeitaoWangwang IM
Store
Details
ChannelsDecisions InteractionsData
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Enabling Merchants with Omni-Channel Solutions
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Online
Inventory
CRM Database
Services
Offline
Inventory
CRM Database
Services
InventoryCRM
Database
Services
Omni-Channel Solutions
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Omni-Channel Solutions
- Cross Channel Customer Engagement
- Cross Channel Order Fulfillment&Inventory integration
- Cross Channel Service Delivery
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TCL Leading Consumer Electronics Company in China
- Turn offline stores into point of customer engagement: 106 offline stores in 60 cities- Relieve pressure on working capital by reducing inventory cost: Offline stores carry
low or even no inventory for some products
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TCL Leading Consumer Electronics Company in China
- Turn offline stores into point of customer engagement: 106 offline stores in 60 cities- Relieve pressure on working capital by reducing inventory cost: Offline stores carry
low or even no inventory for some products- Extend offline shelf space with virtually unlimited online inventory: Added over 80
SKUs for sale at offline stores
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RMB 3 TrillionAlibaba Group China
Retail Marketplaces GMV in FY 2016
Total China retail consumption in 2015
RMB 30 Trillion
Source National Bureau of Statistics of the People's Republic of China
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Customer Acquisition Targeted Selling Transaction Fulfillment and Supply Chain
Customer Retention Upselling and Cross-Selling
QianniuControl Panel for Core Operations
JuxingtaiControl Panel for Big Data
Taobao Wangwang IMWeitaoStorefronts Product detail
![Page 44: Transforming the Way Business is Conducted in China · TCL Leading Consumer Electronics Company in China-Turn offline stores into point of customer engagement: 106 offline stores](https://reader030.vdocument.in/reader030/viewer/2022040605/5eabdf61e9a8c96b6c29bb32/html5/thumbnails/44.jpg)
Customer Acquisition Targeted Selling Transaction Fulfillment and Supply Chain
Customer Retention Upselling and Cross-Selling
QianniuControl Panel for Core Operations
JuxingtaiControl Panel for Big Data
Taobao Wangwang IMWeitaoStorefronts Product detailTransforming the Way Business is Conducted in China