transforming your business into a social object
DESCRIPTION
Introducing small businesses to the notion of social objects and how they can be positioned to grow their brands using social technologies. Paymint X small business seminar at Design Cloud, LLC. Presented By: Michael Gaspar Co-Founder Viral Visions, LLCTRANSCRIPT
Transforming Your Business in to a Social Object
Michael GasparViral VisionsNov. 13, 2012
Tweet feedback & takeaways : #paymint
About Me
@MichaelGaspar
Co-Founder, Viral Visions
Social Storyteller
Strategist
“Marketing is too important to be left to the marketing department.”
David Packard Co-Founder, Hewlett-Packard
Tenets of Social
- Social is a brand philosophy- You have to earn the right to market- Be human- Be transparent- Collaborate - Social is a business re-investment
What is a Social Object?
Any “thing” that yields a conversation.
Why do I want to be a Social Object?
- Feedback- Dialogue - Search- Social Proof- ENGAGEMENT
What does a Social Object look like?
Remember…Today’s web is a visual one.
Remember…And, it tells a story.
Source: http://www.marketingtechblog.com/visual-storytelling/
Social Connection
Content: Visual
Size:1 billion +
Value: Integration, Development, Social Login, Social Search
Social Connection
Content: Thought leadership
Size:175 million+
Value: Showcase expertise, Groups, B2B
Social Connection
Google +
Content: Visual, Thought leadership
Size: 400/100 million+
Value: SEO, Video Hangouts, Circles
Social Information Sharing
Twitter Content: Resourceful, Thought leadership
Size: 500/170 million+
Value: Social search, Drive traffic, Behavioral insight/trends, Listening
Video Sharing
YouTube
Content: Visual, Thought leadership
Size: 2nd largest search engine, 60 hrs/min
Value: SEO, Engagement
Check-in & Review Sharing
Foursquare
Content: Promotion, Consumer loyalty, Reviews
Size: 20 million users
Value: Feedback, Gamification, Mobile
Blogs
Content: Thought leadership, Visual
Value: Transparency,Humanization, Learning, Influence, Web Integration, Collaborative
Where do I create Social Objects?
Go where your audience is!
Where do I create Social Objects?
But, if you need a little help…
B2B:
B2C, Digital Only:
B2C, Brick & Mortar:
How do I measure Social Objects?Metrics
Shares | Comments | Likes | Insights
Retweets | @Mentions
Endorsements| Discussion CommentsComments| Blog Views | Dashboard
*Facebook Metrics Aggregated by “Talking About This”
Some FREE tools to measure Social
HootsuiteSocial Media Monitoring, Engagement, Reporting
hootsuite.com
Google AnalyticsWeb traffic, referral, data visualization & insights tool
google.com/analytics
