transitioning from the wired to the wireless world: opportunities for the real estate community
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Transitioning From the Wired to the Wireless World: Opportunities for the Real Estate Community. Anthony Townsend Chief Operating Officer Cloud Networks, Inc. Wireless and Real Estate: What’s the Connection?. Wired networks were mostly about overcoming great distances - PowerPoint PPT PresentationTRANSCRIPT
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Transitioning From the Wired to the Wireless World:Opportunities for the Real Estate Community
Anthony TownsendChief Operating OfficerCloud Networks, Inc.
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Wireless and Real Estate:What’s the Connection? Wired networks were mostly about
overcoming great distances
Wireless is mostly about bringing us together for face-to-face meetings
Future of wireless is leaning towards increasing productivity/richness of f2f meetings and group work
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Focus: Wireless LANs
Wireless LAN - Local Area Network
Wi-Fi is the dominant technology
Unlicensed
Broadband
Inexpensive
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What is Wi-Fi?
Other names:802.11b, Apple Airport
Wireless replacement for Ethernet
Broadband: 11 Mbps (802.11b) 22 Mbps (802.11g) 54 Mbps (802.11a)
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Evolution of Wi-Fi
Originally intended for office and industrial use
Adapted for consumer use in homes
Coffee houses Activists and hackers
pioneered outdoor use in parks and streets
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NYCwireless Bryant Park Network
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Terminology
Many interchangeable terms The Hardware
Access point Node
The Service Area Hotspot Coverage Hotzone Network
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Who is Deploying Wi-Fi Services? For-fee Hotspot providers
Tmobile, Wayport, etc
Aggregators Boingo
National wireless carriers Cometa
Free real-estate/community based NYCwireless Independent coffee shops Schlotsky’s Cloud Networks
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The Connection BetweenWi-Fi and Real Estate Real estate is expensive!
LANs are a proven technology for increasing productivity of space 1990s retrofit of commercial office bldgs for wired Ethernet Intel study: Wi-Fi increases productivity at meetings
Wi-Fi has similar appeal, but also new uses More suited towards public access More flexible to changing space needs More convenient - no wires! True location-based services
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Types of Wi-Fi Networks
Public (open) No security, visible Uses: public Internet access
Private (closed) Secured, visible Uses: private Internet access, private LAN access
Hidden (open or closed) Encrypted, not visible Uses: same as private, additional security
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Our Focus on Public Networks
Cloud Networks evolved out of NYCwireless Non-profit creator of Bryant Park Wireless
Network and other free public networks
Users are frustrated by pay networks
Users are delighted by open networks
Costs of deployment can be recouped in other ways
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Some Public Wi-Fi Venues
Usual suspects: Coffee shops, hotels, airports Conference centers and meeting spaces Public space (parks, plazas, streets) Building Lobbies Educational institutions Retail, shopping centers Resorts / recreational
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Wireless as a Real Estate Amenity
Beauty of Wi-Fi is ease-of-use No wires Easy configuration for users Pay services put up barriers
Many other services can be delivered via Wi-Fi
Retain control over network
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How We Help Properties Add Wireless Amenity Design and installation of WLANs
Management of WLANs
Value-added WLAN services
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Services: Design and Installation
Choose right technology for intended use Wireless is not the primary
mission of internal I.T. departments
Other non-technical design considerations Cost Visual impact lifespan
Work with building management during installation
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Services: Network Management Network Operations
Center (NYC) 24/7/365 Monitoring
Wireless network Internet uplink
Max. response time varies 2 hr: $$$$ 24 hr: $$$ 48 hr: $$ 72 hr: $
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Value-Added Services
Portal page Client can provide
static or dynamic content
Cloud Networks Location Based Services Platform
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Wireless Network Portal
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Location-Based Services
Local Retail tie-ins Advertising Delivery
Reference / info Tourism Museum Education
Venue Services Ideal for gathering places like
conference centers, etc. Scheduling Maps Matchmaker
Social applications Place-based chat Weblog VoIP telephony
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Location-Based Services Banner
This would appear on the splash page in addition to client’s greeting and site-specific content
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A Fully Managed Venue-based Network
Professional WLAN design and installation by experienced specialists
24/7 monitoring and management
Venue services and content for wireless users
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How We Do It
Step 1 Site survey
Step 2 Design proposal
Step 3 Installation Content development
Step 4 Activation Monitoring Content updating
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But What Does It Cost? By far, one of the least
expensive amenities available to improve property value Bryant Park spends less on the wireless
network & T1 per year than trash bags
Costs vary based on site conditions & project objectives New or existing bandwidth Maintenance levels Service levels
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How We Differ From the Big Technology Firms Smaller means more flexible, agile
We approach this from a real estate perspective How do we make a building function better in 21st century
information economy?
Telecom firms don’t understand the needs of real estate developers & managers
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We do provide private WLAN services as well WLAN should be a building
infrastructure, not tenant-provided Very real possibility of interference
between tenant’s WLANs (especially in NYC)
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Managed Multi-Tenant Building WLAN Cloud Networks will design, install, and
manage a unified WLAN that can be offered to current & prospective tenants For fee or as part of rent?
Outsourcing to specialists means we keep it up-to-date better than corporate IT managers (security, services, etc)
Tenants can overlay any additional security required (VPN, etc)
Comments? We are still developing this service
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Current Clients
Business improvement districts (BIDs) and municipal governments
Residential buildings
Wireless ISPs
Non-profit public service projects(for NYCwireless partners)
Continuing to expand…
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More information…
www.cloudnetworks.com