translating mhealth evidence to scale - who | …...value proposition for frontline users: 1....
TRANSCRIPT
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Translating mHealth Evidence to Scale
WelTel SMS: Enhancing patient care for HIV in Kenya
to global TB and chronic diseases
Richard T Lester, MD FRCPC
University of British Columbia, Canada
WelTel International mHealth Society and WelTel Kenya
Geneva
February 25/26, 2015
www.weltel.org
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Disclosures:
UBC Assistant Professor, Division of Infectious Diseases
Director, Neglected Global Diseases Initiative (UBC)
Co-founder WelTel International mHealth Society
Co-founder WelTel Incorporated
Funding from multiple government, philanthropic, and
Industry sources.
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Scaling up an opportunity!
Problem: People living with HIV Response: People on ART People with mobile phones
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Purpose of the innovation: addressing a problem
HIV TREATMENT CASCADE MOBILE PHONES VS. HEALTH USAGE
FIGURE 3 . Estimated spectrum of engagement in the HIV Care Cascade in the USA. From [43[black small square][black small square]].
Purpose of scaling up: Higher impact
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Stages of Clinical Studies during scale up process
Phase I
(informative)
Phase II
(piloting)
Phase III
(efficacy)
Phase IV
(effectiveness)
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WelTel Kenya SMS concept: “Mambo?”
Mambo?
“Sawa/Shida”
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WelTel Kenya1: RCT for HIV Treatment Adherence
Screening
(581+)
Randomized
(538)
Pumwani
(251)
SMS
(120)
Follow-up
control
(131)
Follow-up
Coptic
(209)
SMS
(117)
Follow-up
control
(92)
Follow-up
Kajiado
(78)
SMS
(36)
Follow-up
control
(42)
Follow-up
Inclusion Adults (> 18 years) starting ART Adequate phone access (owned/shared) Informed consent
Randomization
Baseline survey
6 month 12 month
Powered to show 10% improvement in adherence
Exclusion (44) Inadequate phone access Refused/Unable
SMS n=273 Control n=265
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Nov 27, 2010
WelTel weekly SMS check-ins
(two way):
*24% improvement in achieving
95% adherence over 1y
*19% improvement in achieving
viral suppression at 1y
(NNT = 9 & 11)
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Health worker efficiency (WelTel Kenya1).
n=11,983 SMS logs
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
1 2 3 4 5 6 7 8 9 10 11 12
No response
Sawa (fine)
Shida (problem)
Pro
po
rtio
n o
f w
ee
kly
SMS
re
spo
nse
s
Months since recruitment
(6.1% ‘SHIDA’)
(2.0% ‘SHIDA’)
– http://www.scientificamerican.com/podcast/episode.cfm?id=text-message-outreach-improves-hiv-10-11-10
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Ten Biggest Positive
Africa Stories of 2011
• Lancet podcast – http://download.thelancet.com/flatcontentassets/audi
o/lancet/2010/9755_27november.mp3
• Scientific American podcast (1min) – http://www.scientificamerican.com/podcast/episode.cf
m?id=text-message-outreach-improves-hiv-10-11-10
• CBC News The National (3min) http://www.youtube.com/watch?v=UOiVKxM4wlE
• The Economist: – http://www.economist.com/node/17465455
M-powered The convergence of mobile telephony and health care is under way
Wireless health care
Evidence sells?
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Bella Hwang –
mHealth
Summit 2011
WelTel:
PEPFAR
(2.485M
people
NNT = 11) =
+230,000
suppressed
http://finance.fortune.cnn.com/2011/12/12/mobile-health-hallelujah-or-bah-
humbug/
Improving adherence is cost-effective
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Consolidated ARV guidelines, June 2013 9.2.2 Interventions to optimize adherence to ART (part 2)
• Operations and service delivery
• Topic: Interventions to optimize adherence to ART
• Recommendations:
Mobile phone text messages could be considered as a reminder tool for promoting adherence to ART as part of a package of adherence interventions
(strong recommendation, moderate-quality evidence).
oops!
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Understanding the details of evidence…
Lester, R 2013
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Transition to Scale 1
New conditions
New settings
E.g. HIV PrEP, MNCH, TB, Asthma (NCDs)
E.g. Kenya, Canada, USA, SA, China
urban/rural, facility/community
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Evidence progression (WelTel)
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Pilot + RCT + PHSI (BCCDC/BCLA/CIHR funded)
TB
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WelTel LTBI
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WelTel LTBI qualitative research
Ease of use:
Quality of care:
Mechanism of action:
The first time I went to the clinic, they explained to me that it will be easy. But I said that I will find it difficult. They said, just
try it once and you’ll find it easy. So after doing it after a week, I found it easy” (Female, 37 years, Punjabi).
The first time I went to the clinic, they explained to me that it will be easy. But I said that I will find it difficult. They said, just
try it once and you’ll find it easy. So after doing it after a week, I found it easy” (Female, 37 years, Punjabi).
“I think it was nice just to have, kind of, a weekly message just to know that there would be someone looking out for you if you
needed any help with your treatment. ..it doesn't really help with you remembering to take your medication every day… it's more
just for the support…
“I think it was nice just to have, kind of, a weekly message just to know that there would be someone looking out for you if you
needed any help with your treatment. ..it doesn't really help with you remembering to take your medication every day… it's more
just for the support…
..it was nice to know that - like, if -- if you don't answer or you answer that you are not okay, then someone would be calling you…I just enjoyed having someone checking in with me every
week” (Female, 25 years, French).
..it was nice to know that - like, if -- if you don't answer or you answer that you are not okay, then someone would be calling you…I just enjoyed having someone checking in with me every
week” (Female, 25 years, French).
Canada Health Infoway report (pending)
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Transition to Scale 2
Population size
Market size
E.g. Research settings public and private clinics
E.g. Governments, insurers, donors, private HC facilities, users
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Transition to Scale Grants
Phase I ($100,000)
funding (+$1,000,000 = $2M)
Phase II ($1,000,000)
plus ‘Smart Partner’ matched
www.grandchallenges.ca
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Our Grand Challenge WelTel Kenya2: Improving Global Health One Text at a Time (HIV, TB, MNCH)
Your health, in your hands
Kenya’s Northern
and Arid Lands
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WelTel Patient Care v2.1 Screenshot
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Business Model
Social enterprise. www.weltel.org
WelTel International mHealth Society (non-profit, Africa)
WelTel Incorporated (Software company, Canada)
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Value proposition for frontline users:
1. Patients – want your expertise to help them be healthy
2. Healthcare providers – want a better or more efficient way to do their
work looing after patients
Monitoring is not a patient-centred value.
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Scale…
+ readjust and re-aim as necessary to overcome scaling barriers
Evidence every step of the way… (e.g. CFIR*)
v1.0
v2.0 v2.1
*Consolidated Framework for Implementation Research)
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My Take Home Points
Remember your target users (e.g. the non-adherent)
Know what they value! Are you reaching them?
Keep it simple (to use)
Know the stakeholder value chain (no kinks, government standards)
Continuous cycle of research/evidence (M&E)
Keep improving/innovating
Perfect, then diversify?
STOP using “reminders” to describe mHealth and SMS!
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Thank you!
www.weltel.org
The future is now.
Frank Plummer
Joshua Kimani
Blake Ball
KACP staff
Pumwani
patients
Michael Chung
Coptic Hospital
Kenya MoH
Kajiado HS
NASCOP
Mia van der
Kopp
Kirsten Smillie
Daljeet Mahal
Melanie Murray
Oak Tree staff
BCCDC staff
WelTel Kenya1
study team
Coinvestigators
Many more!
Partnerships and Support!
WelTel Your health, in
your hands