translation as an internal process for companies (marek piorkowski, managing director text united)

IS FULL OUTSOURCING OF TRANSLATIONS THE SMARTEST OPTION FOR TODAY’S BUSINESS?

Speaking:

MAREK PIÓRKOWSKI, Managing Director at Text United GmbH

INTERNAL PROCESS, EXTERNAL RESOURCES.

INBOUND TRANSLATION.

SPEAKING: MAREK PIÓRKOWSKI

INTERNAL PROCESS, EXTERNAL RESOURCES. INBOUND TRANSLATION.

Taking control over translation data from external agencies by internal employees



Integrating source documentation with language management into a single operations framework


WEBSITES

DOCUMENTS

APPS

BLOGS

FILESSOFTWARE


Taking advantage of the company’s partner network to decrease costs and maintain a high level of translation quality


ESSENTIALS FOR INBOUND TRANSLATION



One central and automated system for organizing translations

- for all departments and all company’s products



Employees are allowed access to the system to submit content for translation but also to edit

and evaluate translations in progress



An organization-wide database of previous translations (Translation Memory) used and updated automatically by the system



A central company dictionary for the whole company



Statistics regarding overall cost, volume and other key metrics to evaluate performance


WHICH DEPARTMENTS CAN BENEFIT FROM INBOUND TRANSLATION?



Software and web development due to the capability to place language management in the hands of the system



Marketing teams looking for immediate implementation of translated content where it’s supposed to finally be



Documentation and Help Desk for consistency across every language


WHICH EMPLOYEES ARE BEST SUITED TO INCLUDE IN INBOUND TRANSLATION?



Writer positions such as marketing, documentation and technical support team leaders



Software development engineers along with their project management teams



Managerial staff overseeing the bottom line



HOW LABOUR INTENSIVE IT IS TO SET UP?


Continuous software translation requires developers to connect a code repository, which is what they are used to doing anyway



Employees can submit content with the simplicity of uploading a Facebook update, and managers approve whatever will be submitted to translators



Monitoring progress and analyzing savings and performance over time helps in understanding an organization's long-term need for translation


DOES HAVING A LONG TERM RELATIONSHIP WITH A TRANSLATION AGENCY LIMIT THE POTENTIAL

OF IMPLEMENTING INBOUND TRANSLATION?


DOES HAVING A LONG TERM RELATIONSHIP WITH A TRANSLATION AGENCY LIMIT THE POTENTIAL OF IMPLEMENTING INBOUND TRANSLATION?

Agencies rely on Translation Memory tech which is compatible and so can be attained and integrated for continuity with ease



There is no need to immediately terminate a contract with an agency, but rather move part of the translation operations into the central system



Inbound translation does include outsourcing capabilities to support employees without certain language skills or time, so it can be treated

as a launch-pad for any agency-based or internal project



WHAT TYPE OF ORGANIZATION CAN TAKE FULL ADVANTAGE OF THE INBOUND TRANSLATION OPPORTUNITY?


Any organization with repetitive translation needs will achieve impactful savings on service costs and time that it takes to organize

the translation process



Any organization working with contractors and suppliers to foreign countries, due to complete control over packaging and documentation content



Any company, startups too, can widely increase their visibility and market penetration through content marketing initiatives paired with inbound translation


WHAT CAN A COMPANY THAT IMPLEMENTED INBOUND TRANSLATION DO WITH ALL THE FREED-UP TIME?



Organizations can submit language checks and in-country reviews to ensure that translations are accurate for their target

demographic and geolocation



Organizations can build a custom dictionary for employees to look up whenever building software, writing marketing content

or documenting products



Organizations can invite their contractors to take part in the initiative and further build a foundation for their international expansion!



WHAT ELSE CONSTITUTES A GOOD INBOUND TRANSLATION SERVICE?


Cloud based, software as a service platform that has all the competencies of a large translation agency



Working directly with professional translators who are always available to service customers, whenever the time is right



Automated version checks and project submission, which takes out all the effort and focuses on getting the work done


WE’RE TEXT UNITED. JOIN US!



Everybody here has the skills to take our interpretation of inbound translation for a test drive through our website

www.textunited.com



Any company can set up inbound translation for one of their departments completely free of charge!


www.textunited.com

Full service translation platform.A fundamentally new way to get chaos-free translations for your whole business.

THANK YOU!

translation as an internal process for companies (marek piorkowski, managing director text united)

Technology