transmedia 101

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SSLA Transmedia Lunch + Learn TRANSMEDIA 1

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Page 1: Transmedia 101

SSLA Transmedia Lunch + LearnTRANSMEDIA

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Page 2: Transmedia 101

DEFINITIONS

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Page 3: Transmedia 101

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‘Transmedia is a fancy word for a simple concept: telling stories across multiple platforms.”

- Tim Kring, creator, ‘Heroes’

Page 4: Transmedia 101

STORYTELLINGStories give us context and context helps us with understanding.

We are wired for narrative construction

Page 5: Transmedia 101

STORYTELLINGThey also inspire and motivate people to action

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TRANSMEDIA = DIGITAL STORYTELLING

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HISTORY

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STORYTELLING YESTERDAY

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BUT ONE THING REMAINS THE SAME

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BUT ONE THING REMAINS THE SAMEthe story

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ORIGINS OF TRANSMEDIA COME FROM TWO CAMPS:FILMMAKING + GAME DESIGN

Write a story for your brand and let people talk about it.

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“TRANSMEDIA DOESN’T JUST PROMOTE A PRODUCT:

IT BECOMES PART OF THE PRODUCT”

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RETHINKING STORYTELLING

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THE REAL WORLD AS PLATFORM(OR, BRIDGING

THE DIGITAL/PHYSICAL DIVIDE)

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“The simple fact is, we’re physical creatures. We’re hardwired to respond to cues in the physical

environment. That’s not going to change.”—Frank Rose

Author of The Art of Immersion

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NIKE CHALKBOT17

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EA SPORTSBALLS TO BRITS

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JAY-Z & BING DECODED

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SWEDISH POSTAL’S “STEFFAN THE SWOPPER”

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FACEBOOK LIKEBELT

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“As connected devices and services continue to develop,

filmmakers will be able to place a story layer over the

real world. Inanimate objects and physical locations will become an opportunity to extend stories and engage

audiences in ways that propel 21st-century storytelling."

—Lance WeilerStory Architect

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A STORYWORLD, NOT A STORYLINE

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PARTICIPATIONMULTI-PLATFORM, NOT CROSS-PLATFORM

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PARTICIPATION

BLURRING OFFLINE/ONLINE EXPERIENCES

http://www.youtube.com/watch?v=z5w2CNB9clw

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GAMING MECHANICS + AUDIENCE-DRIVEN NARRATIVE

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SO WHAT?why does all of this matter?

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VALUE TO BRANDS?

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DIGITAL STORYTELLING ALLOWS US TO TRANSFORM...

STATIC CONTENT

PASSIVE AUDIENCE

INFORMATIVE MESSAGES

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DIGITAL STORYTELLING ALLOWS US TO TRANSFORM...

STATIC CONTENT

PASSIVE AUDIENCE

INFORMATIVE MESSAGES

DYNAMIC CONTENT

PARTICIPATION

INTERACTIVE MESSAGES

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THE KEY HERE IS CONTEXTUALIZED CONTENT

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THE STORY IS OUR CONSTANTBUT TELLING THIS STORY IS OUR VARIABLE

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See you on the internets.THANKS