transmedia activism: slides for mit media lab presentation
Post on 17-Oct-2014
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Slides presenting my framework for transmedia activism, and case study for Lakou Mizik, transmedia platform for and about Haitian musiciansTRANSCRIPT
Transmedia Activism:Narrative Design for Social Action
Lina Srivastava | MIT Media Lab | March 2012
Transmedia Activism
Transmedia ActivismFramework for strategy to -Create social impact-Raise awareness-Influence perception
through storytelling bydecentralized authors whoshare assets + create entry pointsinto issues and solutions across multiple forms of media
Transmedia Activism
Using Transmedia to Create Social Impact
Issue Awareness Engagement Action Change
Actionable Content
Story Universe
Transmedia Activism
Why is This Important?
Transmedia Ac-vism
EngagementParticipationArchitecture: Strategy, Coordination, Integration
Entry Points
Immersion
Story BuildingCo-CreationCo-ProductionCollaborationMultiple (Diverse) Perspective
“By collectivizing ownership of narrative, transmedia breaks down the “us” and “them”
It is no longer “you” supporting ”our” work to help “them.” Rather, it is all of us working together to meet and overcome a challenge”
--David Jammy
Transmedia Activism
Why is This Important?
Transmedia Ac-vism
Social Action: Essential Story Element
Why is This Important?
Transmedia Ac-vism
Narrative + Social ActionAssessing Your Social Change Model
Co-designing narrative with social action is a challenging exercise in achieving simple, engaging stories that yet capture nuance, complexity, and multiple perspectives. In any social
change campaign where you co-design narrative with action to create positive impact in a community, ask yourself if your
campaign meets these three conditions:
+ Respect+ Relevance+ Resonance
Full model available at http://www.slideshare.net/lksriv/the-3-rs-co
Transmedia Ac-vism
Who Is Dayani Cristal?Transmedia Ac-vism
http://www.youtube.com/watch?v=v2cEw6k9ZFM
www.facebook.com/pages/Lakou-Mizik/225257680851166
http://twitter.com/LakouMizik
Transmedia Activism
Content Production
+ Lakou Mizik album: Joining generations of Haitian musicians to reimagine traditional folk and protest songs of Haiti. Celebrating the continued the strength of Haiti's musical culture while creating and album that appeals to Haitians and the international community alike (Guest producers, fans, musicians from around the world)
+ Lakou Mizik documentaries: Short form character driven documentaries on the featured musicians form the Lakou Mizik album. Each documentary also finding a relevant social issue faced by the musician's local community.
+ Lakou Mizik Sessions: Inviting musicians to record at the studio free of charge, allowing them to jam and collaborate, and helping them sell these recordings online. These will also be filmed for music videos.
Transmedia Activism
Social Action
+ Intangibles of "positive awareness" + "empathy": Shifting the narrative to a more positive picture of Haiti
+ Cohesive picture of systemic change, through musicians’ stories about an issue in their community...
+ ...with direct paths to action, as suitable++Tangibles of actual engagement in the form of: donations, partnerships, programs, employment++ Possible ideas: Linking Haitian groups with international movements; Expanded services: security, clean water, access to education; Environmental; Online petitions to Haitian and international governments
+ Avenue for economic development through a marketplace for music
+ Education, Training, Networking
Transmedia Activism
Social Action:
Culturally Relevant “Leave Behinds”/ Culture Regeneration
+ Lakou Mizik Marketplace: ++Digital marketplace for musicians to sell music and reach targeted international audience. ++Distribution and marketing partnership (possibly) with PeaceTones Records a non-profit record label. ++Portion of profits is reinvested into community / issues.
+ Lakou Mizik Studio: ++Seminars for Haitian producers (Recording techniques Studio design, copyright protections, artists rights, digital distribution and promotion etc.)++Education and distribution/promotional platform will be an ongoing community benefit++Cultivate partnerships for development of an online space for continued education and international collaboration - as well as the potential for a physical space that would be come the permanent Lakou Mizik Cultural center to be an ongoing arts/ education/ social action space.
Transmedia Activism
Social Action
+ Developed in collaboration with grassroots organizations working to address the social issues raised in the Lakou Mizik documentaries.
+These will focus on positive work being done by Haitian organizations.
+In this way we will both be addressing difficult realities while also continuing to focus on positive Haitian stories.
Transmedia Activism
The Lakou Mizik multimedia distribution platform:
+Concert film shot in a classic Haitian outdoor “Lakou”+Website: music discovery and marketplace for musicians+Short-form interactive documentary films on featured musicians+LM “episodes” (downloadable song, short film+music video)+Album +Media for television and film festivals+LM Collective music tour both in Haiti and internationally+Dedicated YouTube channel+SoundCloud (download, streaming, remix)
Transmedia Activism
+Haitian Diaspora +Fans of World music, Caribbean music+Arts/activism+Transmedia +People who helped post-earthquake and who need to reengage
Transmedia Activism
Audiences | Fans:
What We Need:
+Site developers/mobile developers/coders+Fundraising+Corporate sponsorships+Kickstarter campaign managers+Social media buzz
Transmedia Activism
