transmedia activism_silverdocs presentation

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  • Transmedia Activism

    TransmediaAc-vism

    Lina Srivastava

    SilverDocs/TFI Transmedia Lab

    June 2011

  • Transmedia

    TransmediaAc-vism

    technique of extending a core storyacross multiple platforms and formatsthrough

    coordination strategyintegration designimmersion content

  • Transmedia ActivismFramework for strategy to

    create social impactraise awarenessinfluence perception

    through storytelling bydecentralized authors whoshare assets + create entry pointsinto issues and solutions across multiple forms of media

    TransmediaAc-vism

  • Using Transmedia to Create Impact

    Issue Awareness Engagement Action Change

    TransmediaAc-vism

    Ac#onableContent

    StoryUniverse

  • Why is This Important?

    TransmediaAc-vism

    By collectivizing ownership of narrative, transmedia breaks down the us and them:

    It is no longer you supporting our work to help them. Rather, it is all of us working together to meet and overcome a challenge.

    --David Jammy

  • Why is This Important?

    TransmediaAc-vism

    EngagementParticipationActionStrategy, Coordination, Integration

    Entry PointsStory BuildingDiverse PerspectiveImmersion

  • TransmediaAc-vism

  • Transmedia Activism: Some Examples

    Transmedia Activism

    BreakthroughHalf the SkyCollapsusNational Parks of Canada

    Others Work:

  • Transmedia Activism

    Transmedia Activism: Some ExamplesOur Work:

  • Who Is Dayani Cristal?TransmediaAc-vism

  • The End of Atrocity

    TransmediaAc-vism

    http://www.youtube.com/watch?v=7NgHEL1EMMo

    3 GenerationsCreating a transmedia activist organization:

  • Im a Victim, Not a Criminal...

    TransmediaAc-vism

    http://www.youtube.com/watch?v=CbiXdohJ5H8

    3 Generations

  • Whats next in transmedia?

    Transmedia + designTransmedia + business modelsTransmedia = economic generatorTransmedia create shared ownership // local ownership

    Transmedia in emerging markets

    TransmediaAc-vism

  • About Me

    Lina Srivastava (@lksriv)

    http://linasrivastava.comhttp://transmedia-activism.com

    info@linasrivastava.com

    TransmediaAc-vism