transmedia and television (tvnz presentation)
TRANSCRIPT
- 1. The Television Landscape Transmedia Storytelling Presenter Amie Mills - TVNZ
- 2. Intheworldofvideo,broadcasters andmarketersnowhavemanymore opportunitiestoconnectwithpeople inawaythatisrelevanttowhere andwhentheyarewatching. 2015 NZ Multi-Screen Report (Nielsen)
- 3. Multimedia Onestory,manyforms,onechannel. Crossmediaormulti-platform Onestory,manychannels. Transmedia Onestoryworld,manystories,forms,channels.
- 4. Wellplanneduseofmultiple mediaplatformstotellthestory. Architecturefordialogue forfanstoengagewiththestory.
- 5. Digitally hard-wired Dual-screen meshing Bridging campaign Platform extension
- 6. The D:Rig allows contributors to share their digital communications with the production team. The system comprises customised mobile phones which sends data back to a secure central server in near real time. The data is viewed and processed by a dedicated team of D:Rig researchers/producers, who use it to inform what observational documentary teams are filming on the ground. Dimitri Doganis, co-exec producer
- 7. Over the three months filming period, the D:Rig system collected a total number of more than 200,000 data points from the 12 students.
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- 9. We're certainly seeing it as a new evolution in terms of the relationship between contributors and production teams, and it has the potential to change how observational documentary series are made. Dimitri Doganis, co-exec producer
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- 11. You can still watch the series passively and thoroughly enjoy it. Its been written that way. But its also been written with a second screen not as an after-thought but as a tool to solving the crime, making for far more immersive and interactive viewing. - Colin Delaney Former media journalist for Mumbrella
- 12. Chris Warners bach, Christmas, secret Santa, a psychopath with a hero complex, a bomb, a burning inferno A great story
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- 14. An interactive transmedia clue hunt to encourage viewers to speculate about the survivors and the victims of the fatal bomb blast. The Idea
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- 17. One of the biggest multi-screen opportunities is not simultaneous connections between screens, but rather ensuring a presence across screens to build multiple touch points and amplify content. Colmar Brunton AdReaction survey
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- 19. Driving from on-air to online
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- 22. 26,045 downloads 619,370 screen views 76% returning users (85%) 27m session duration #2 simulation game #2 strategy game Engagement
- 23. Every platform is a musical instrument, playing a narrative symphony. - Jeff Gomez
- 24. Thanks,