transmedia fundamentals

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What is Transmedia? How does it change your approach to developing your media project? What are some basic parameters of a transmedia project? - Learn here! "These slides from Anita Ondine are being made available under a Creative Commons Attribution-ShareAlike 3.0 Unported License."


  • 1. !TransmediaFundamentalsSeminarAnita OndineVancouver, BCThursday, April 28, 2011Merging+Media Seminar+Lab Slides by Anita Ondine is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

2. @anitaondine#mergingmediabc 3. Agenda Denitions Uses of transmedia Transmedia State of Play HiM / Pandemic Case Study 4. console games televisiontelephoneExperimentalwebmerchandiseConvergentCross-MediaARGs live events Multiplatform mobile appsTransmedia...DenitionsWhat does it all mean? 5. Telling a story... or many storiesthat exist beyond a single screen No bordersNo boundariesUsing multiple media platforms & story forms Denitions Transmedia 6. televisiongames filmtelephone STORYwebmerchandiseARGssocial media live eventsmobile appsDenitions Unied storyworld 7. For the audience to enter the storyworld Participate in it...And inuence it... Denitions Audience Participation 8. Producers EvangelistsPlayersEngaged CasualPassives Denitions Participation pyramid 9. passiveinteractive participatoryTwitterinternet ubiquity mobileUGC apps itv / digital gamestelevisionbookscableplenitudetelevision dvdtelevision scarcitycinemaPassive > Participatory 10. Game Mechanics /Story / NarrativeParticipation Social / Community Denitions Social entertainment 11. Uses of Transmedia Tell stories Creative extensions to thestoryworld Market and promote Develop / pilot concepts Build audiences Access new funding andrevenue streams 12. State of Play Money owing into transmedia National and Regional funders $15m Fourth Wall transmediastudio funded Access to $200m fund Hollywood takes notice Dark Knight Lost Heroes 13. State of Play Hollywood Takes Notice 14. Producers EmbraceTransmedia PGA Transmedia ProducerCredit Brian Grazer signs rst lookdeal with Blacklight Tim Kring develops transmediaextensions to Heroes Anthony Zuiker launchesLEVEL 26 Guillermo del Toro startsMirada a transmedia studio Tom Hanks company Playtonelaunches a transmedia project 15. Transmedia storytelling gaining traction in brandcampaigns Somers TownKen and Barbie Bing / Jay-Z Decoded New Old Spice GuyBrands Investing inState of PlayTransmedia 16. Case Study HiM / Pandemic 17. Pandemic App Crowd sourced nests Players connect andcommunicate via Twitter Geo-locational Think global, act localphoto by: anita ondine 18. Market conditions Audience behaviourTechnology innovation ConclusionThe perfect storm