transmedia london v2

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New Opportunities for Storytellers (Making More Than TV Shows) London Transmedia Festival, October 2012 Robert Pratten CEO & Founder, Transmedia Storyteller Ltd @robpratten

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Presentation to the London Transmedia Festival.

TRANSCRIPT

Page 1: Transmedia london v2

New Opportunities for Storytellers (Making More Than TV Shows)

London Transmedia Festival, October 2012

Robert Pratten CEO & Founder, Transmedia Storyteller Ltd

@robpratten

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Conducttr brings your stories to life.

Pervasive Entertainment Platform Conducttr

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Engage across all platforms

.. Online… Mobile… Social… Live Events… Merchandise…

Create personalized, connected experiences

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• Think Experiential

Think experientially

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“Interactivity” is the norm

http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/

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Abundance of content

http://www.forbes.com/sites/anthonykosner/2012/05/21/youtube-turns-seven-now-uploads-72-hours-of-video-per-minute/

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Even more content…

Units released in 2011

Movies (US Theatrical)

iOS apps (App Store)

300,000

600

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Write for engagement

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ByoLogyc

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Mask of the Red Death

www.psychophol.com

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Lowlifes 2.0

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Sales vs Social Media (Lowlifes)

NB: “video views” used as simple proxy for trend of social media activity. Wasn’t the sole activity also included email, Twitter, Facebook etc.

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Sales vs Social Media (Lowlifes)

Tipping point

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“Big on Facebook/Twitter/LinkedIn”

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In Real Life Shooter

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Patient 0

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Patient 0

http://www.pozible.com

http://irlshooter.com/

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Future Storyworlds

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The End

Robert Pratten [email protected]

@robpratten USA: +1 415 287 4150

Europe: +44 207 193 4567

Pervasive Entertainment Platform Conducttr