transmedia & mobile

21
Robert Pratten CEO & Founder @robpratten Europe: +44 207 193 4567 USA: +1 415 287 4150 http://tstoryteller.com Using Mobile to tell Transmedia Stories

Post on 17-Oct-2014

3.524 views

Category:

Business


1 download

DESCRIPTION

A presentation on the role of mobile in transmedia storytelling. Give at the Groucho Club in London at an even organized by Four Colman Getty. The style was Pecha Kucha - 20 slides x 20 secs each! http://en.wikipedia.org/wiki/Pecha_Kucha http://offthepage.net/

TRANSCRIPT

Page 1: Transmedia & Mobile

Robert PrattenCEO & Founder

@robprattenEurope: +44 207 193 4567

USA: +1 415 287 4150http://tstoryteller.com

Using Mobile to tell Transmedia Stories

Page 2: Transmedia & Mobile
Page 3: Transmedia & Mobile
Page 4: Transmedia & Mobile
Page 5: Transmedia & Mobile
Page 6: Transmedia & Mobile

Consumer Recreation Services

Page 7: Transmedia & Mobile
Page 8: Transmedia & Mobile

CONSUMER BRANDS

TRANSMEDIA STORYTELLING

@belen_santa

Page 9: Transmedia & Mobile

Storytelling to engage today’s consumers

Page 10: Transmedia & Mobile
Page 11: Transmedia & Mobile

Conducttr = Lego for transmedia storytellers

Twitter ChatBack Personal Content Locker

SMS Voting

Behavioral targetingFacebookCharacters

CRM

CMS

Page 12: Transmedia & Mobile

Mobile as a portal between realities

READ

RECORD

REVEAL

RECEIVE

REACT

Page 13: Transmedia & Mobile

“Dorina Basarab left Kirk her email address ([email protected]) and told him to email when he was ready to fight.”

“Welcome to the fight!Dark forces are plotting against us….”

Page 14: Transmedia & Mobile

Location-based Location-awareVs

Page 15: Transmedia & Mobile

Code Runner

Page 16: Transmedia & Mobile
Page 17: Transmedia & Mobile

Subtlemob - location as context for storytelling

http://productofcircumstance.com/

Page 18: Transmedia & Mobile

http://www.flickr.com/photos/bellatrix6/ http://www.flickr.com/photos/tarnie/

Locals VisitorsVs

Page 19: Transmedia & Mobile
Page 20: Transmedia & Mobile

Tweet #PASSION

Lead a better life - get

connected and help

us build an AppiCiti(www.appiciti.com)

Tweet #WISDOM

Lead a better life - get

connected and help

us build an AppiCiti(www.appiciti.com)

Tweet #REALITY

Lead a better life - get

connected and help

us build an AppiCiti(www.appiciti.com)

Tweet #FREEDOM

Lead a better life - get

connected and help

us build an AppiCiti(www.appiciti.com)

On

line

On

Lo

cati

on

HEAD HEART

EGO SOUL

Transbay “Connected Cities”

Chalmatia, New Orleans

Bring the World to the location & the location to the World

Page 21: Transmedia & Mobile

Mobile is a doorway into

our minds