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  • Transmedia Playbook2

    TM

    TransmediaPlaybook

    TM

  • Transmedia PlaybookTM

    You are free to share this book in its entirety and free to reuse/remix all text, illustrations and icons under the Creative Commons Attribution Share-Alike agreement.

    The photographic images have been licensed by us and cant be remixed or used alone, so please dont share or remix them unless part of this book.

    This edition first published June 2014 byTransmedia Storyteller Ltd.

    www.conducttr.com

    Design by Eleanor Mathieson

  • Transmedia PlaybookTM

    How to use this PlaybookUse this playbook when youre stuck for ideas. If you want to do something fun but dont know where to start or if the client puts you on a deadline to propose an experience, use this book as quick reference guide. This book will stimulate ideas and provide structure to your thinking.

    Each example story has three sections:

    Platforms how this particular example is delivered Format the participation tropes and experience characteristics Story an example of how the format might be used Building blocks the steps used to create the experience.

    Note that the building blocks relate specifically to implementation in Conducttr but could be used to implement in some other way if you prefer not to use the convenience of Conducttr. To make it even easier, weve created template projects for most of the stories here so you can create a new, original project and speed up the implementation by working from one of those public templates.

    How you can helpIf you like this playbook and find it helpful, you can help the community of transmedia storytellers by sharing it widely and by sending us your examples for possible inclusion in the next release of this book. If your work is included in the next playbook, we will of course credit you accordingly! Finally, if youre a Conducttr author, remember that you can even create your own templates too.

    IntroductionThe purpose of this book is to stimulate ideas and inspiration. Its a small catalogue of participatory transmedia storytelling experiences intended to remind, suggest, provoke and inspire creators.

    What is Transmedia Storytelling?Transmedia storytelling is telling a story across multiple platforms, preferably allowing audience participation, such that each successive platform heightens the audience enjoyment.

    Note the use of platform instead of media. Video is a media while YouTube is a platform. Text is another media but the platform could be SMS, a book, a blog and so on. With this stricter definition, a multimedia website does not represent transmedia storytelling unless its part of some larger, multi-platform experience.

    Not all multi-platform projects are examples of transmedia storytelling and usually its because the same content has been repurposed rather than each platform delivering unique content.

    Whats a Format?Weve defined format to mean a combination of experience characteristics and frequently used participation mechanisms (which weve called participation tropes).

    Our definition of transmedia storytelling encompasses many types of projects. It can therefore be useful to think in terms of how the audience experience is shaped such as the use of time, the use of place, whether the experience is intended to be enjoyed alone or with others and so on. Working with these experience characteristics we start to create a format a certain classification of experience defined by the relationship between the creator and the audience.

    In addition to the characteristics, we see commonly used mechanisms or ways of interacting with an audience such as a treasure hunt or voting and we refer to these as participation tropes.

    For example, if you build a twitter experience in which the audience has to make a decision by voting, the experience characteristics would be Scheduled, because you open and close the voting process at a certain period of time and Multiplayer because the audience will work together and vote as a community. In this case, our participation tropes is You Decide which we have created to describe a branching narrative that depends on a community decision.

  • Transmedia PlaybookTM

    JOURNEY

    LOCATION (on and offline)

    PERSPECTIVE

    SHARING

    Follow UpCharacter waits for a delay period after an initial reply and then re-contacts the audience with additional or conflicting information

    Intercepted CommunicationAudience contacts one character and gets a reply from another

    Lock and Key Audience must first contact one character who holds the key to unlock information from a second

    Check-in Audience must go to a location in order to unlock information

    Treasure HuntAudience goes from place to place gathering information

    Video CuesAudience discovers information in a video to send to a character

    Alternative ViewAudience gets two or more unfolding stories each with a unique but related perspective

    Personality TestAudience answers questions to get different information according to their answers

    Pass it OnAsk the audience to bring someone else into the experience

    AVAILABILITY

    Participation Tropes

    Locked OutAudience is unable to access information for the period of a delay

    ClosedOut to LunchCharacter availability is limited by time of day and day of week

    00:01 Time LimitInformation is available for a certain period of time

    COUNTS

    EXCLUSIVITY

    Three Strikes and Youre OutAudience is allowed a limited number of interactions after which information or choices are unavailable

    Flock to UnlockContent is published after a specific number of people have interacted

    You DecideNarrative branches depending on majority community behavior

    First Come, First ServedOnly the first batch of people to respond correctly get the information

    Personal LockerPersonalized web-based content is made available based on interactive choices

    VIP

  • Transmedia PlaybookTM

    IndexHEAD OR HEART? 10

    WATCH DAWGS 12

    SECRET IDENTITY 14

    BOND PARTY 16

    GHOST STORY 18

    FIND ME A LOVER 20

    TIME FOR TEA 22

    SATISFY THE ORACLE 24

    LOVERS INTERCEPTED 26

    PRISON BREAK 28

    MASQUERADE BALL 30

    PARTY LOVER 32

    GOOD vs EVIL 34

    OAK TOWN MYSTERY 36

    ZOMBIE OUTBREAK 38

    WANT TICKETS? 40

    FULL MOON 42

    STYLE BUDDIES 44

    Characteristics

    Branching NarrativeAudience is able to choose between different fixed sequences of interaction

    InteractiveThe content and information is delivered depending on audience interaction

    ExclusivityAudience gains access to exclusive content

    Solo PlayerThe story is individual and the result depends on each audience member

    MultiplayerThe experience depends on community interaction

    Personalized Audience receives personalized content

    Physical ObjectsThe experience requires interaction with a physical object

    Plays With TimeThe experience depends on time periods, delays or deadlines

    2July

    ScheduledThe content is published at a specific date and time

    PACING

    PERSONALIZATION

    REAL WORLD

    STORY STRUCTURE

    N

    S

    EW Real Places The experience is dependent on a physical place

    PLAY STYLE

    Open WorldAudience has greatest freedom because there is no fixed sequence of interaction

    2July

    N

    S

    EW

    Closed

    VIP2July

    Closed

    2July

    N

    S

    EW

  • Transmedia PlaybookTM 1110

    HEAD or HEARTFacebook | Blog

    STORYKala is confused because shes torn between two guys. She needs to decide whether to follow her heart or follow her head. She will make up her mind at the end of the week!

    She asks her Facebook friends to help her decide and they vote for head or heart Help me decide! Should I follow my heart or my head?

    During the week Kala tells the friends how shes swaying based on the collective opinion but they will need to wait until the final day to see which triumphs!

    At the end of the week, Kala makes her decision according to the most popular opinion and publishes the whole dramatic experience on her blog!

    BUILDING BLOCKS

    Publish call-to-action

    Use Date & Time Trigger with Facebook Post

    Maintain the count

    Use two Change Value actions to increment the Project attributes head and heart

    Listen for mentions of head and heart

    Use two Facebook Triggers - one for head and one for heart

    At the deadline publish the result

    Use Date & Time Trigger at the decision deadline. Use Condition head >= heart to publish the head won and Condition head < heart to publish heart won

    2July

  • Transmedia PlaybookTM 1312

    WATCH DAWGSVideo | SMS | Location

    STORYCCTV cameras across the city reveal vital clues and story details that unravel the mystery of what happened to Tony Vargas. Tony, a local charity worker and school soccer coach, disappeared 3 days ago.

    You play as a vigilante hacker with the mission to find out who took Tony and why.Starting from one location, players need to locate a number of CCTV cameras and possible witnesses scattered across the city.

    Each CCTV camera has a code beneath it and witnesses wear a code on an armband. Texting the CCTV code sends a link to video footage of what happened from the perspective of that camera sometime in the past 3 days.

    Texting witness codes results in either a phone call to listen in to past conversations or a warning that the hacking intrusion has been detected! Detection results in the CCTV footage being scrambled for 15 minutes.

    BUILDING BLOCKS

    Hack a CCTV camera

    Use SMS Trigger with matchphrase matching unique camera code to send SMS with link to video

    Notify player that CCTV footage is no longer blocked

    Use Publish Trigger connected to delayed notification SMS to remove player from hacked agent Group

    Hack an agent and detected

    Add player to the hacked agent Group that corresponds to the nearby CCTV

    N

    S

    EW

  • Transmedia PlaybookTM 1514

    SECRET IDENTITYTwitter | YouTube

    STORYThe mysterious rebel and secretive anti-hero The Mystic Mask will finally reveal his real identity when 500 people @message him on Twitter the phrase #rememberthe5th

    The Mystic Mask (@antiheroeofalltimes) tweets: If I get 500 replies with #rememberthe5th then Ill publish my unmasking video!

    Start tweeting and wait

    BUILDING BLOCKS

    Tweet the call-to-action

    Use Date & Time Trigger to publish the tweet

    Count the tweets up to 500

    Use Condition with Trigger fire count ignored until 500th

    Listen for tweets with #rememberthe5th

    Use Twitter trigger with matchphrase = #rememberthe5th

    When count is 500 then publish video and announcement tweet

    Publish Video and Tweet on Twitter trigger+Condition true (eg 500th tweet). publish heart won

  • Transmedia PlaybookTM 1716

    BOND PARTYEmail | SMS | Phone Call

    STORYA company wants to create a unique event for its employees: a James Bond night filled with amazing drinks, glamorous dresses and casino-inspired activities. The employees receive a paper note with a phone number to which they have to text RSVP YES to confirm their attendance. The RSVP is met with two questions sent in succession: Question 1 : Are you Female (F) or Male (M) Question 2: Whos your favourite Bond? Connery or Craig According to the answer, employees receive an SMS with a link to a PDF with their personal dress code for the party and a ticket to show at the bar to get a personalised cocktail. But things dont finish there. One hour later, when they least expect it, the employees receive a phone call: Its Bond himself inviting them to the event! Who can say no to that?

    BUILDING BLOCKS

    Audience texts RSVP and gets first question

    SMS trigger matches RSVP and sends SMS reply

    Audience sends Connery or Craig

    SMS trigger fires, adds sender to correct Group and sets question Attribute = 2. Watch trigger fires, Condition checks question number and replies with final response which uses Group Combos (M-Connery, M-Craig, F-Connery, F-Craig)

    Audience sends F or M

    SMS trigger fires, adds sender to correct Group and sets question Attribute = 1. Watch trigger fires, Condition checks question number and replies with question 2

    Delayed phone call from Bond inviting them to the party

    Delayed trigger from Step 3. fires 1 hr later and make outbound phone call.

  • Transmedia PlaybookTM 1918

    GHOST STORYBook | Email

    STORYA book tells the story of John Fin moving to an old house that seems to have the presence of its previous owner. The book says that John receives strange emails from an unrecognized address ([email protected]) with messages warning him about a dark secret the house hides. If readers send an email to [email protected] then they discover that its the ghost of William Raven, the old owner of the house, whose death remains unsolved.

    The ghost sends emails to the reader telling them the story of his past and his enigmatic house. In this way, the reader receives two parallel stories - one in the book and one via email - both are interconnected yet independent creating an enhanced experience.

    BUILDING BLOCKS

    Reader sends an email [email protected]

    Use Email Trigger with empty matchphrase and Condition to check this is the first email this reader has sent

    Follow-up replies are sent several days apart

    Use Email Reply with delay

    Immediate reply is sent

    Use Email Reply to respond and add reader to a first email received Group

    Allow reader to start sequence again

    Use Publish Trigger on last email sent to remove reader from first email received Group

  • Transmedia PlaybookTM 2120

    FIND ME A LOVERTwitter | SMS | Email | Inventory

    STORYIn this saucy interactive story, every reader has a unique journey to find a friend with benefits amoung four fictional characters who pour their hearts out on their blogs.

    Players find topics of conversation by reading the blogs and try to build relationships by asking revealing questions on Twitter, SMS and email. At the dating site, where each players profile is held, they get to see what treats, invitations and messages the characters have uniquely left for them based on their questions and behavior.

    BUILDING BLOCKS

    Post revealing information on the characters blogs

    Use Date & Time Triggers to make Blog Posts to the dating site

    Add personalised content

    Give each player an Inventory attribute for each character and add content according to questions asked

    Capture the questions in Twitter, email and/or SMS

    Use Twitter/email/SMS Triggers and matchphrases to listen for questions

    Display the personalised items at the dating website profile

    Use Conducttrs Developer API to display the character Inventories for each player

  • Transmedia PlaybookTM 2322

    TIME FOR TEAEmail

    STORYJonny Teabreak works in the stores of a large factory and always makes sure hes away from his desk between 1pm and 2pm. He is accurate, punctual and tea time is sacred for him.

    Any emails arriving during tea break are answered when he gets back at 2pm.

    Theres no way to get an immediate answer from Johnny between those hours. Just try...

    BUILDING BLOCKS

    Audience emails Jonny

    Email trigger with match phrase order fires a store request

    Respond after tea break

    Use Delay Until setting on tea break beat to reply at 2pm

    Check if Jonny is on tea break

    Use Date & Time Conditions to check which if reply should be delayed or responded to immediately

    Respond when not on tea break

    Use no delay settings and reply immediately if not on tea break

    Closed

  • Transmedia PlaybookTM 2524

    SATISFY THE ORACLESMS

    STORYA traveller needs to correctly answer the three questions from the oracle. The audience will help him to answer questions so he can pass the oracle without being killed.

    The traveller sends each question to the audience, expecting them to answer correctly. But, what happens if they dont? Well, then unexpectedly the oracle gives the traveller two more chances to answer the question. If the audience still doesnt get it right after all three attempts then the oracle takes charge and sends an SMS to the audience telling them the traveller is dead!

    If the audience does get it right, then more questions continue. Will the audience be able to save the traveller?

    BUILDING BLOCKS

    Someone texts the traveller

    Use two SMS triggers - one for the right answer, one for wrong answer. Use question number Audience attribute and Condition to track progress

    Next Question or Game Over

    Use watch trigger to check value of wrong answers Audience attribute. If the value equals 3 then send Game Over message from Oracle

    Count incorrect answers

    Use wrong answers Audience attribute and increment if answer is incorrect

  • Transmedia PlaybookTM 2726

    LOVERS INTERCEPTEDEmail

    STORYThe audience, playing the role of Lady Wiltshires lover, emails her only to have their communications intercepted by her husband!

    Lady Wiltshire, still in shock, follows up with a secret email a day after her husband has replied.

    She has been discovered but will the lovers find their way? .

    BUILDING BLOCKS

    Audience emails Lady Wiltshire.

    Use Email trigger with empty match phrase for Lady Wiltshire. Use Condition on trigger to reply only once per audience member

    Lady Wiltshire replies one day after

    Use Email reply with one-day delay

    The husband intercepts the communication!

    Use Email reply from Lord Wiltshire

  • Transmedia PlaybookTM 2928

    PRISON BREAKInventory

    STORYFour convicted criminals get one week to have their conviction quashed.

    Over the week, player interactions will unearth important documents that could save their necks or send them back to prison. Check to see what information each character is holding... Maybe they have incriminating evidence on the others... maybe evidence to support their defence? Only one of them is innocent.

    Players work as a community to save the innocent - building alliances and solving puzzles. There is a website at which the audience can check the information for the accused.

    Be alert! The website changes over time!

    BUILDING BLOCKS

    Create a personal folder for each prisoner

    Create an Inventory attribute for each character

    Add content to each prisoners folder

    Add different content to the Characters Inventory according to the audience interaction

    Capture different key phrases in Facebook and Twitter

    Use Facebook and Twitter Triggers and matchphrases to listen for certain interactions

    Display the prisoner folders at the court website

    Use Conducttrs Developer API to display the characters Inventories

  • Transmedia PlaybookTM 3130

    MASQUERADE BALLBlog /Facebook/Twitter | Email

    STORYThe audience has a chance to win a VIP invitation to the glamorous Secret Masquerade Ball organized by the fashionable, scandalous and very much admired Olivia Waldorf.

    But hey, theres a challenge theres a restricted number of invitations.

    Olivia publishes a challenge: Email me ([email protected]) the answer to this question What is the real name of Coco Chanel? The first 50 who answer correctly: Gabrielle Bonheur Chanel, will get a VIP invitation plus one invitation revealing the secret time and location of this fantastic party.

    Dont forget to bring your mask

    BUILDING BLOCKS

    Publish the question

    Use Date & Time Trigger with Blog Post

    Add guests with correct replies to VIP Group

    Use Add Group action to add guests to Group

    Limit the correct replies trigger to fire only 50 times

    Use Condition with Trigger fire count limited to 50

    Broadcast an invitation only to the VIP Group

    Use Date & Time trigger with email broadcast to VIP group to say Youre invited!

    VIP2July

  • Transmedia PlaybookTM 3332

    PARTY LOVERPhone Calls

    STORYThe popular and desired bachelor Justin Heartcrusher is famous for his busy and party-full lifestyle. It is said that hes never home or relaxing from Thursday to Saturday night. The audience can corroborate this by calling Justin during these periods. Every night from Thursday to Saturday, he will pick up the phone and the audience will hear him partying in different noisy and awesome nightclubs. Of course, he wont be able to hear anything, so he tells the audience to call at another time. If the audience dares to call him on a Sunday morning, he will pick up the phone with a massive hangover (or maybe tells them theyre crazy for calling him during a Sunday after-party).

    BUILDING BLOCKS

    Create Justins schedule

    Use Date & Time Triggers with Change Value to set Project attributes to his whereabouts

    Audience calls the character

    Use Phone Call Trigger with Conditions using Project attribute to determine correct message to play

    Closed

  • Transmedia PlaybookTM 3534

    GOOD VS EVILTwitter

    STORYGoodatke and Evilmoon are two fantastical creatures that embody a battle between good and evil. The battle is presented at a website in which audience actions on Twitter cause the creatures to grow and shrink in size and change color. The audience is invited to take sides by tweeting I fight for Goodatke or I fight for Evilmoon

    Then they send defensive commands to their creature and attacking commands to the other.Attacking commands: #feed, #slapDefending commands: #shrink,#soothe The losing creature is the one that explodes from over-feeding! To survive, the winning creature must have fans who #shrink him!

    BUILDING BLOCKS

    Audience tweets their allegiance

    Use Twitter Trigger with Group Move to place member in one or other of two creature groups

    Send changes in size and colour to website

    Use API Call to send changes to the website so it redraw the characters size and colour

    Count attacks and defence

    Use Twitter Trigger with Change Value and Character Attributes to affect the characteristics: size and colour

    Celebrate the victory

    Use Watch Triggers with Conditions to detect when a Character reaches maximum size and then which Characters size is the smallest making it the winner

  • Transmedia PlaybookTM 3736

    OAK TOWN MYSTERYInventory

    STORYOak Town has been beset with a series of mysterious disappearances since the arrival of the enigmatic and solitary Brian Mystfall. The audience is given the role of the town detective and receive a key to a post office locker in which they will find guidelines and important data to solve the case.

    The audience can check the locker through the Oak Town website, and as they advance in the game they need to contact different characters, gather facts, and check the locker for clues and personalised information that will allow them to put the pieces together.

    But... this locker does not only store clues and hints, it also stores prizes and rewards for completing certain quests!

    BUILDING BLOCKS

    Give a locker to each player

    Use an Inventory attribute for each member of the audience

    According to the stage of the quest, update the clues, guidelines and prizes

    Use Add Inventory Item action to add items

    Track the audience journey

    Use Add Group action to move the audience to respective group

    Update the online locker with the new items (clues, guidelines and rewards)

    API content action to display the information in the website

  • Transmedia PlaybookTM 3938

    ZOMBIE OUTBREAKTwitter

    STORYZetKa lab is working on a very dangerous chemical formula that needs to be carefully stored. During the night shift, an exhausted staff member leaves the lid open and things go horribly wrong. An unstoppable zombie outbreak begins!

    In the morning, players who have pre-registered to play Outbreak learn if theyve been infected or given the antidote serum. Anyone can play if theyre registered or not, but play is enhanced through registration.

    Players with the serum - Medics - can cure zombies by injecting them and can inoculate healthy players not yet infected or bitten. Zombies can infect others by biting them. Medics and inoculated players need to be bitten three times before they turn zombie! Let the zombie-mania begin.

    BUILDING BLOCKS

    Determine opening conditions

    Use sign-up Widget to register player and looping count Attribute to determine if this player is a Medic or Zombie

    Medics cure and inoculate

    Use Group Conditions to check if tweeting player is a medic; if yes, use Group Conditions to check if the mentioned player is a Zombie or is healthy

    Zombies bite others

    Use Group Conditions to check if tweeting player is a zombie; if yes, use Audience Attributes and 3rdparty to count the times the mentioned player has been bitten

    Zombie or healthy

    Use Watch Trigger and 3rdparty to check if the mentioned person has been infected or cured. Use Groups to assign the player to the respective group: Zombie or Healthy

  • Transmedia PlaybookTM 4140

    WANT TICKETS?YouTube | SMS

    STORYThe Zebra Movie Theatre is giving away 15 tickets to an amazing premier!

    The day before this great event, this movie theatre publishes a Youtube video with a movie clip that hides a clue to the premier. Finding the clue is not easy, but things just get harder the audience also has to find in the YouTube clip the mobile number to which they have to send the answer. The first 15 people who find the clue and SMS the correct answer will receive a link to a PDF that contains the sought-after tickets to the premier.

    BUILDING BLOCKS

    Publish YouTube video

    Use Date & Time trigger the day before the premier, and YouTube video publication

    Add the correct replies to the group winners

    Use Add Group action to add players to Group for winners

    Limit the correct replies trigger to fire only 15 times

    Use Condition with SMS Trigger fire count limited to 15

    Broadcast tickets to the movie premier to the winners!

    Use Date & Time trigger with email broadcast to the winners Group

    2July

  • Transmedia PlaybookTM 4342

    FULL MOONSMS

    STORYThe powerful werewolves pack, The Midnight Lycans, allow certain humans to trespass the boundaries of the paranormal and become part of the pack. When the full moon presents itself, players have 24hrs to text Lycans to initiate the transformation.

    All players that text during the full moon period become werewolves for one month, gaining powers and a place in the pack.

    After 27 days, their powers are gone and they go back to their human form.

    Discover what you could do as werewolf and dont miss the full moon.

    BUILDING BLOCKS

    Create Full Moon periods

    Use Date and Time Triggers to start the period and a Publish trigger attached to an end of full moon SMS using a 24hr delay

    Inform Non Werewolves that the opportunity is lost

    Use SMS with 1 day delay and Groups to text only those who are not werewolves

    Listen for registrations

    Use SMS Trigger with Project attribute to check Condition that its within the 24hrs of the full moon

    Inform the Werewolves that their powers are at an end

    User SMS with 27 day delay and Groups to text only werewolves that theyre human again

  • Transmedia PlaybookTM 4544

    STYLE BUDDIESTwitter | iBeacon

    STORYFashion retailer DressStore is having a Mad Hatter month. They launch a new line of hats and host afternoon tea parties as a celebration. During this month, they offer a discount for friends that check into their stores together and Tweet a photo of one of the friends wearing a hat.

    At future tea parties, part of the decoration will be all of the great pictures the customers took.

    Come, wear a hat, and act a little mad with your friends!

    BUILDING BLOCKS

    Check store location

    Use Conducttr API and iBeacon to add audience to correct store Group

    Check friends are in same store

    Use Conditions, 3rdparty and store Group to check if friends are in the same store

    Player tweets photo

    Use Twitter Trigger with Content/Attachment option and empty matchphrase to listen for tweets that contain a photo

    N

    S

    EW

    Send Reply Use Twitter reply to thank friends for their photo

  • Transmedia PlaybookTM 4746

    Picture and Story Credits

    Images

    Page 16 Photograph by Renato Ganoza https://www.flickr.com/people/rzganoza/ | Licence https://creativecommons.org/licenses/by/2.0

    Page 18 Photograph by Daniel Dionne https://www.flickr.com/photos/mrzeon/ | Licence https://creativecommons.org/licenses/by-sa/2.0/

    Page 30 Photograph by Susana Fernandez https://www.flickr.com/people/susivinh/ | Licence https://creativecommons.org/licenses/by-nd/2.0/

    Page 32 Photograph by Messy Cupcakes http://messycupcakes.com/ | Licence https://creativecommons.org/licenses/by-nc-nd/2.0/

    Page 42 Photograph by Niv Singer https://www.flickr.com/people/antichrist/ | Licence https://creativecommons.org/licenses/by-sa/2.0/

    Page 44 Photograph by Nataly Rios with thanks to Adriana Caro

    The purpose of this book is to stimulate ideas and inspiration. Its a small catalogue of participatory transmedia storytelling experiences intended to remind, suggest, provoke and inspire creators.

    Use this playbook when youre stuck for ideas. If you want to do something fun but dont know where to start or if the client puts you on a deadline to propose an experience, use this book as quick reference guide. This book will stimulate ideas and provide structure to your thinking.

    Each example story has three sections:

    Platforms how this particular example is delivered Format the participation tropes and experience characteristics Story an example of how the format might be used Building blocks the steps used to create the experience.

    Transmedia PlaybookTM 98

    BRAIN or HEARTFacebook | Blog

    STORYKala is confused because shes torn between two guys. She needs to decide whether to follow her heart or follow her head. She will make up her mind at the end of the week!

    She asks her Facebook friends to help her decide and they vote for head or heart Help me decide! Should I follow my heart or my head?

    During the week Kala tells the friends how shes swaying based on the collective opinion but they will need to wait until the final day to see which triumphs!

    At the end of the week, Kala makes her decision according to the most popular opinion and publishes the whole dramatic experience on her blog!

    BUILDING BLOCKS

    Publish call-to-action.

    Use Date & Time Trigger with Facebook Post

    Maintain the count.

    Use two Change Value actions to increment the Project attributes head and heart

    Listen for mentions of head and heart.

    Use two Facebook Triggers - one for head and one for heart

    At the deadline publish the result.

    Use Date & Time Trigger at the decision deadline. Use Condition head >= heart to publish the head won and Condition head < heart to publish heart won.

    2July

    TM

    http://www.conducttr.com