transmedia storytelling

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Transmedia Storytelling Using Multiple Platforms to an Tell Engaging and Interactive Narrative Doug Baldwin 2012 NJLA Adult Services Forum

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This is my 2012 NJLA Adult Services Forum presentation on transmedia storytelling, a form of narrative model that uses multiple mediums to convey a single narrative or story universe.

TRANSCRIPT

Page 1: Transmedia storytelling

Transmedia Storytelling

Using Multiple Platforms to an Tell Engaging and Interactive Narrative

Doug Baldwin2012 NJLA Adult Services Forum

Page 2: Transmedia storytelling

While we wait for the show to begin ..

Take this Lollipop

OR

Lost in the Echo

Or ... BOTH??

Page 3: Transmedia storytelling

By the end of this story...

•What is transmedia storytelling

•Categories / types / approaches

•Examples

•Engagement and Impact

•Resources and Tools

Page 4: Transmedia storytelling

Feel free to follow along

http://bit.ly/asf12_story

and ... share using #asf12

Page 5: Transmedia storytelling

Convergence and New Mediahttp://www.flickr.com/photos/birdwatcher63/5367727228/

Page 6: Transmedia storytelling

http://blog.lib.umn.edu/garv0057/myblog/tributaries.jpg

Page 7: Transmedia storytelling

http://ianfancher.files.wordpress.com/2012/07/connecting-puzzle.jpeg

Page 8: Transmedia storytelling

Transmedia storytelling

"Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience"

Henry Jenkins, Convergence Culture (2003)

Page 9: Transmedia storytelling

The Breakdown

• Integral elements of fiction

•Systematically dispersed across multiple delivery channels

•Creating a unified and coordinated experience

http://traumarecoverydotnet.files.wordpress.com/2011/07/many-paths-one-purpose1.jpg

Page 10: Transmedia storytelling

Transmedia Storytelling : A Primer

Page 11: Transmedia storytelling

http://www.nftu.co.uk/wp-content/uploads/2012/03/Yoda1.jpg

http://www.fightersgeneration.com/np9/characters/yoda-clonewars-nature.jpg

http://nerdtrek.com/wp-content/uploads/2011/07/StarWarsTheOldRepublic.jpg

http://bit.ly/S6YXL3

Page 12: Transmedia storytelling

http://upload.wikimedia.org/wikipedia/en/9/9c/Enter_the_Matrix_Coverart.png

http://upload.wikimedia.org/wikipedia/en/9/97/Matrix_reloaded_ver14.jpg

http://bit.ly/QvtfFJ

http://snarkerati.com/movie-news/files/2009/11/blair-witch.jpg

http://upload.wikimedia.org/wikipedia/en/thumb/2/26/Blair_Witch_Project.jpg/220px-Blair_Witch_Project.jpg

Page 13: Transmedia storytelling

http://tvtropes.org/pmwiki/pmwiki.php/Series/Heroes

http://www.comingsoon.net/films.php?id=15813

http://4.bp.blogspot.com/-CdfW4oigtds/UCBgYKGQxmI/AAAAAAAAAKQ/U1ZeM7seras/s1600/why-so-serious.jpg

http://investigation.discovery.com/tv/deadly-affairs/images/DA-game-promo.jpghttp://www.nbc.com/heroes/evolutions/

Page 14: Transmedia storytelling

http://klausheesch.com/work/audis-art-of-the-heist

http://bit.ly/RKOEKb http://bit.ly/bAwDaQ

http://en.wikipedia.org/wiki/Audi

Page 15: Transmedia storytelling

http://dauntlessmedia.net/wp-content/uploads/2009/02/skeletoncreek.jpg

http://bit.ly/VdkuQB

http://bit.ly/VdleFq

http://bit.ly/VdleFq

Page 16: Transmedia storytelling

http://to.pbs.org/Wx70Em

http://bit.ly/T3qHwp

Page 17: Transmedia storytelling

http://bit.ly/R8NGdb

http://bit.ly/R8NLha

Page 18: Transmedia storytelling

http://library.carr.org/

http://www.cranburypubliclibrary.org/

http://web.trinity.edu/ http://www.unc.edu/index.htm

Page 19: Transmedia storytelling

http://bit.ly/TDJQpP

Page 20: Transmedia storytelling

We are a "literacy skills brand"

http://wordandimage.files.wordpress.com/2008/04/literacy-cat.jpg

Page 21: Transmedia storytelling

http://bit.ly/TyK2WU

Page 22: Transmedia storytelling

http://bit.ly/RLU1Ze

Page 23: Transmedia storytelling

It can't all be good can it?Why not mainstream:

•Complex to enter ("embedded entry")

•Complex to understand

•Passive consumption is still "a thing"

•How far are we willing to move for an experience?

•Costs to produce (vary)

•Time to produce (lots and lots and lots and..

Page 24: Transmedia storytelling

Are You Experienced?

•ARGNet

•Story Forward (podcast)

•UnFiction (online forum)

•4th Wall Studios

•42 Entertainment

Convergence Culture (Harold Jenkins, 2003)

Reality is Broken (Jane McGonical, 2011)

Page 25: Transmedia storytelling

Let's Build Something Together

•Social Samba

•Storify

•Wanderlust Stories

A Creators Guide to Transmedia Storytelling (Andrea Philips, 2012)

Page 26: Transmedia storytelling

Oh So Tasty : A Zombie Mom's Story

Page 27: Transmedia storytelling

THE END...

Doug Baldwin

[email protected]

Twitter - @baldwind1976

http://bit.ly/asf_transmedia