transmedia

on mice tourism. -new forms of Communication:

storytelling applied to immersive located experiences-

.

montecarlo - @imastranger 20 Frum de Turisme de Reunions

de Catalunya - 2016, March, 17th-

todays objective is...

learn about the opportunities transmedia location-based

storytelling brings to brand communication

on mice tourism

who am I

(from where I stand)

how did we come to this?

digital society

from impact

to relationship

from offer to demand

transmedia win-win society

Storytelling

connected brains

stories build worlds

empathic listening

return of the

personal experience

time-expanded

experience

multi-level immersion

multipath

stories

geo-located storytelling

live the brand

customer-prescriptor

tell me a fact and Ill learn.

tell me a truth and Ill believe. but tell me a story

and it will live in my heart

forever

www.montecarlo-storytelling.com

@Imastranger