transmedia storytelling on mice tourism

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transmedia on mice tourism. -new forms of Communication: storytelling applied to immersive located experiences . montecarlo - @imastranger 20 Fòrum de Turisme de Reunions de Catalunya - 2016, March, 17th-

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  • transmedia

    on mice tourism. -new forms of Communication:

    storytelling applied to immersive located experiences-

    .

    montecarlo - @imastranger 20 Frum de Turisme de Reunions

    de Catalunya - 2016, March, 17th-

  • todays objective is...

    learn about the opportunities transmedia location-based

    storytelling brings to brand communication

    on mice tourism

  • who am I

    (from where I stand)

  • how did we come to this?

  • digital society

  • from impact

    to relationship

  • from offer to demand

  • transmedia win-win society

  • Storytelling

    connected brains

  • stories build worlds

  • empathic listening

  • return of the

    personal experience

  • time-expanded

    experience

  • multi-level immersion

  • multipath

    stories

  • geo-located storytelling

  • live the brand

  • customer-prescriptor

  • tell me a fact and Ill learn.

    tell me a truth and Ill believe. but tell me a story

    and it will live in my heart

    forever

    www.montecarlo-storytelling.com

    @Imastranger