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Transmedia Worlds Jesse Schell

Author: jesse-schell

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Transmedia Worlds talk for PBS Kids Summit, April 7, 2010


  • 1.Transmedia Worlds
    Jesse Schell

2. 3. 4. 5. 6. 7. 8. 9. 10. Examples of Transmedia Worlds
11. 12. 13. Transmedia Worlds EXIST APART
14. Pokemon
15. 16. 17. 18. 19. 20. 21. 22. Transmedia Worlds HAVE MANY GATEWAYS
23. 24. 25. Scott Nall
Optimus Prime
Transmedia Worldsare POWERFUL
26. 1902
Transmedia Worlds have LONG LIVES
27. The Pipe of Sherlock HolmesBefore
28. The Pipe of Sherlock HolmesAfter
Deerstalker Cap: Illustrator Sidney Paget
Calabash Pipe: Actor William Gillette
Transmedia WorldsEVOLVE OVER TIME
29. Santa Claus The Patron Saint of Transmedia Worlds
30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. Transmedia Worlds
exist apart
have many gateways
are powerful
have long lives
evolve over time
But what makes a good one?
43. Transmedia worlds tend to be rooted in a single medium
44. with a single creator
J. K. Rowling
Jim Henson
Satoshi Tajiri
Walt Disney
Nobuyuki Okude
45. Transmedia worlds are intuitive
46. Transmedia worlds facilitate the telling of many stories
47. 48. Transmedia Worlds make sense through all their gateways
49. Tinker Bell vs. Tinker Bell
50. Transmedia Worlds fulfill wishes
51. Transmedia Worlds mean something
52. 53. 54. 55. 56. 57. Finally
58. Long experience has taught me that the crux of my fortunes is whether I can radiate good will toward my audience. There is only one way to do it and that is to feel it. You can fool the eyes and minds of the audience, but you cannot fool their hearts.- Howard Thurston
59. Transmedia Worlds fit the hopes, dreams, and lives of your audience
60. Thanks!
Email: [email protected]: @jesseschell
61. Strong Transmedia Worlds
Exist apart
Have many gateways
Are powerful
Have long lives
Evolve over time
Tend to be rooted in a single medium and a single creator
Are intuitive
Facilitate the telling of many stories
Make sense through all their gateways
Fulfill wishes
Mean something
Fit the hopes, dreams, and lives of their audience