transmediareadymasterclasssansebastian2011bis

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10 th Annual International Film Students MeetingEncuentro Internacional Estudiantes de Cine

59 th San Sebastian Film Festival 2011Tabakalera International Contemporary Culture Centre

Twitter @eiecine #eiecine11 with @TransmediaReady


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a Masterclass transformed into a brainstorm + workshop in 3 phases

www.slideshare.net/KHwork@TransmediaReady

1. Transmedia introduction + Q&A2. The 7 Transmedia Families (#7TF tool)

why-how-what

2-3pm Lunch break - Groups set up

3. 3-5pm Think & Do Tank'San Sebastian European Capital of Culture 2016'

4. Annexes

10th annual International Film Students MeetingEncuentro Internacional Estudiantes de Cine

San Sebastian Film Festival 2011Find us on Twitter @eiecine #eiecine11
http://www.slideshare.net/KHwork/presentationshttp://www.slideshare.net/KHwork/presentations


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transmedia storytellingis not linear contentor social media(only) ...

Video from Starlight Runner Entertainment
http://youtu.be/zyjg6-7LJPghttp://youtu.be/zyjg6-7LJPghttp://youtu.be/zyjg6-7LJPghttp://youtu.be/zyjg6-7LJPghttp://youtu.be/zyjg6-7LJPghttp://youtu.be/zyjg6-7LJPghttp://youtu.be/zyjg6-7LJPghttp://youtu.be/zyjg6-7LJPghttp://youtu.be/zyjg6-7LJPghttp://youtu.be/zyjg6-7LJPghttp://youtu.be/zyjg6-7LJPg


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7th ART form...

Ars, artis (latin)

A technical knowledge, ability to createa form, a human activity that isarranging several forms togetheraddressing the human senses, emotionand intellect.

This concept of 'Artis' varies upongeographic and historical elements

For ethnologist Marcel MAUSS theobject of ART is defined according to theits recognition by a group.

Practises, creation, content, can beclassified differently according to thecreators, the cultures and institutions.

Salvatore DALI "Le Bteau" The Boat 1934-1935


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Beyond the 4th Wall and the 3 Units

@TransmediaReady

2500 years of theater...

The 4th wall through which we see the action in the world of the play (Denis Diderot 18th century Theatrical Realism)

Extension of the idea to the imaginary boundary between any fictional workand its audience

17th century classical theater UNITS make the story and action more credible:TIME UNIT (24 hours rule for classicla plays)LOCATION UNITACTION UNIT (main action/secondary intrigues)

What is a performative element in the 21th century?Break again... (transcend the story, beyond the story, hacking the story)


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@TransmediaReady

From Multi to Transwhere do you Cross( media )?
http://youtu.be/bBtXfBdEXEshttp://youtu.be/bBtXfBdEXEs


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@TransmediaReady

If transmedia is the art of telling stories across multiple

platforms... on any kind of medium//media... any kind of 'MEDIA-FORM'?... more channels of communication

cf. 'The Medium is the Message'Marshall McLuhan 1911-1980 Communication theorist


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@TransmediaReady

Techno // Media Convergence

Disciplines Convergence // CultureConnected human being(s)Audience transformationHuman convergence

Social Media // MarketingParticipatory cultureTraditions -> forms and contentLinear versus interactive

Need for story-feeling (story-filling)Back to the roots = seedsPluridisciplinarity // ExpertisesAudience and professionals needs

-> New

-> is-> not

-> New


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PLAY-GROUND TAGS

#transmedia ready (adjective)Clue#1: Concept

Clue#2: Transient GroupsClue#3: MaieuticsRhizomic

PluridisciplinarityGlobal world & cooperation#Futuremedia #21century

@KHenthuZiasm


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BACK-GROUND TAGS

'Cinema-film-making-production'Film-PR-press-programming-festivalsFilm-Tvsales&marketing-pitching-networksPolitics-crossmedia-elearning-institutions

Individual digital revolutionArts-Culture-Society (curator:D)

@KHenthuZiasm


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transmedianext.com


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a - void of understanding


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18 Dcembre 2010 Transmedia StormMai 2011 TransmediaCamp Marseille

@KHenthuZiasm
http://barcamp.org/w/page/36408309/TransmediaCampMarseillehttp://transistoria.com/http://transistoria.com/http://barcamp.org/w/page/36408309/TransmediaCampMarseille


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Robert Pratten @zenfilmswww.transmediastoryteller.com
http://www.transmediastoryteller.com/http://www.transmediastoryteller.com/


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@StephenDinehart @narrware


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@GaryPHayes


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Jeff Gomez

'The art of conveying messages themes or storylines to mass audiencesthrough the artful and well planned use of multiple media platforms'

Multi-Dimensional Storytelling

...Breakthrough strategy for studios, television networks, ad agencies, video game publishers are using to attract bigger and more loyal audiences. Savvy companiesand producers, including the creators of Lost, Heroes, and Halo, are incubatingconcepts that captivate and interact with audiences across media. They do this by

providing intriguing new details and introducing new characters in each medium, sothat by following a single narrative from TV to web to game consoles to theatrical

films, viewers enjoy a richer experience. 2009

NO definite definition


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@TransmediaReady

Henry Jenkins

A transmedia story unfolds across multiple media platforms with each new textmaking a distinctive and valuable contribution to the whole.

...In the ideal form of transmedia storytelling, each medium does what it does best...

... storytelling across multiple forms of media with each element making distinctivecontributions to a fan's understanding of the story world.

Alison Norrington

Transmedia storytelling is the successful organic flow of narrative over a host of platforms, each one excelling at what it does best

... the complex approach to telling a story over multiple platforms (both on andoffline)... There are a host of elements to consider that reach far beyond traditional,linear storytelling.


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TWITTER@simon_staffans Unfortunately: "in no case does copyright extendto an idea, procedure, process, system, method, concept, principleor discovery" #mpbs2011

The new paradigme everyone is talking about...


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Transcending media

Storyline is the key for nonlinear narrative

Watchmen comic book graphic novelThe game 'The End is Nigh' serves as a

prequel to the movie 'Watchmen'The Characters in the movie reflect on

events that you get to play in this video gameStory wise the movie and game are

enhancing or complementing each other-> The whole should be bigger than the sum

of its parts

Thanks to Dominic de Haas @Dominic1978


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@TransmediaReady


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CREATIVITY

CONTEXT

CONCEPT

CONTENT 1

CONTENT 2

CONTENT 3Etc.


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@TransmediaReady


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'I believe that storytelling has the power to create positive change in the world.Audiences today want to be more involved in stories'Tim Kring 2010 Digital Emmy Pioneer Award winner for transmedia storytelling

Get more of the plot


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Clic here to add a title ;-)

@TransmediaReady

www.pottermore.com
http://www.pottermore.com/http://www.pottermore.com/


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Everyone is a storyteller... ;-)

@TransmediaReady


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No end at all ;-)

@TransmediaReady


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#NetworkOfNetworks

#Transient Groups


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Christmas Food Court Flash Mob, Hallelujah Chorus28 724 828 views January 1st 2011 (posted Nov.10 th )31 155 891 views February 14th 201134 517 949 views 21 Septembre 2011
http://www.youtube.com/watch?v=SXh7JR9oKVEhttp://www.youtube.com/watch?v=SXh7JR9oKVE


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Numbers // Value?


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@TransmediaReadyInspiration @LanceWeiler @ChristyDena @JeffGomez @RobertPratten

Tent Pole / Franchise

Tent Pole / FranchiseTent Pole / Franchise

Transmedia Producer"Universe Steward"

"Conductor"

Tent Pole / FranchiseTent Pole / Franchise

1 Project with several companies

1 Project in a transmedia studio

Several narrators in co-creation

= Story Architect(s) / Narrative Design+ Cowriter(s)+ Audience participation UGC+ Game designer(s)

+ Community Manager(s)Curator/Promoter/PR

Marketer(s)

1 Content turn into a transmedia project


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Versatility & Interdisciplinarity

no order & no definite forms

@TransmediaReady

StoryWorld bible conceptExperience DesignNarrative Design

Story ArchitectureConductorTransmedia ProducerShow RunnerCurator//Promoter//PRMarketer//Brand agent

Community ManagerUsers designer & experienceUsages//behaviours...

FILM SCRIPTFILM PRE-PRODUCTIONFILM MAKINGFILM CREWFILM PRODUCTION MANAGEMENTFILM LINE PRODUCTIONFILM EXECUTIVE PRODUCTIONFILM DISTRIBUTION

FILM MARKETPLACEFILM INDUSTRY LIFE SHELVES...


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The Reverse Policy

LOLMarketing Strategyversus Production Creation


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Board game 'Jeu de l'oie' -> Inverse @TransmediaReady

PARENT

ADULT

CHILD

Traditionalmodel

MARKET

PROD

CREA

CREA

PROD

MARKET

Reversemodel

TransactionalAnalysis


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@TransmediaReady

PARENT

ADULT

CHILD

EDITO

TECK

ART

CREATIVITY BOOSTERS


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1. SELF2. COLLABORATION

Collaborative 1Collaborative 2

3. STORY


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http://spacecollective.org/gavinkeech/6811/entanglement-pm-hyperparameters


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PIX BY KH

PHASE 2


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ARE YOUREADY?


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OPTION 1:NO PROJECTBUT YOU THINK IN A TANK

OPTION 2:ONE PROJECTALONEYOU THINK & DO

OPTION 3:ONE PROJECTA GROUPYOU THINK & DO

@CynthiaJabar Design@TransmediaReady


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Humble PostulatesMultitasking // New professions

Expertises // Know-Hows // SkillsCollaborative // co-creationLicences // Authorship revisitedMethodologies // Terminology

Globalisation // CultureOpen world // Societal behaviourActivity sectors // apply to associated sectorsNew business models // ad-hocGameplay (learn, enjoy, share...take it easy)Community building (behaviours//activities)Rhizomic Networks // Collective IntelligenceQuality // ValueEpic worlds

@KHenthuZiasm for @TransmediaReady


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PIX BY KH


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@TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya


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A ticket to become transmedia ready


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t c et to beco e t a s ed a eady

1. We/YOU have expertise in at least one domain2. We/YOU love storytelling3. We/YOU need new ways of writing stories4. We/YOU learn from each other 5. We/YOU use online & IRL tools6. We/YOU like to play7. We/YOU need change8. We/YOU want human values9. We/YOU experiment10. We/YOU start small11. We/YOU grow fast

12. We/YOU use social media13. We/YOU share more14. We/YOU need new business models15. Add what YOU think16. Add what YOUR COMMUNITY wants17. And so on...

10th annual International Film Students Meeting - San Sebastian 2011 @eiecine #eiecine11


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@TransmediaReady

BRAINSTORM

inquiry

Working creative team

research

investigation

inquiry

1 main character

1 main location (space unit)

San Sebastian EuropeanCapital of Culture 2016

Choice of media/platforms

Business model (stand by)

Several languages

1 live event (from existing/time unit)

1 social/cultural premise (action unit)

Story Hacking Party #7TF

Design thinking


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7 Transmedia Families #7TF

prototype // beta version 2011

@TransmediaReady

Former guidelines 19th century (see press-kit)

Pick 1 card from each of the 7 familiesCheck out 1 complete familyCheck out 7 identical parents = 7 mothers...Pick the cards you think you are already using

Take out 3 cards that you dont use yetAdd cards if you are transmedia ready


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PHASE 3 - TOOLS


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Location and premices

http://es.wikipedia.org/wiki/San_Sebasti%C3%A1n Official multilingual web site:

http://www.sansebastian2016.eu/web/guest/capitalidad_europeaMultimedia Gallerie:

http://www.sansebastian2016.eu/web/guest/comunicacion/galeria_multimediaThe project // Why Sans Sebastian

http://www.sansebastian2016.eu/web/guest/ss_ciudad_candidata/porque_sshttp://www.sansebastian2016.eu/web/guest/proyecto-cultural/que-aportara http://www.sansebastian2016.eu/web/guest/inicio http://www.sansebastian2016.eu/web/guest/comunicacion/galeria_multimedia/microespacios

Pictures Donostia 2016 http://www.flickr.com/search/?q=donostia+2016&f=hp

Video surprise 2.30 http://youtu.be/fPuqZA-W5BI You Tube Channel http://www.youtube.com/user/sansebastian2016 Video 8mn long http://youtu.be/Q7m1X3OJXoQ
http://fr.wikipedia.org/wiki/Saint-S%C3%A9bastien_(Espagne)http://es.wikipedia.org/wiki/San_Sebasti%C3%A1nhttp://www.sansebastian2016.eu/web/guest/capitalidad_europeahttp://www.sansebastian2016.eu/web/guest/capitalidad_europeahttp://www.sansebastian2016.eu/web/guest/capitalidad_europeahttp://www.sansebastian2016.eu/web/guest/capitalidad_europeahttp://www.sansebastian2016.eu/web/guest/proyecto-cultural/que-aportarahttp://www.sansebastian2016.eu/web/guest/proyecto-cultural/que-aportarahttp://www.sansebastian2016.eu/web/guest/iniciohttp://www.sansebastian2016.eu/web/guest/comunicacion/galeria_multimedia/microespacioshttp://www.flickr.com/search/?q=donostia+2016&f=hphttp://youtu.be/fPuqZA-W5BIhttp://www.youtube.com/user/sansebastian2016http://youtu.be/Q7m1X3OJXoQhttp://youtu.be/Q7m1X3OJXoQhttp://www.youtube.com/user/sansebastian2016http://youtu.be/fPuqZA-W5BIhttp://youtu.be/fPuqZA-W5BIhttp://youtu.be/fPuqZA-W5BIhttp://www.flickr.com/search/?q=donostia+2016&f=hphttp://www.sansebastian2016.eu/web/guest/comunicacion/galeria_multimedia/microespacioshttp://www.sansebastian2016.eu/web/guest/iniciohttp://www.sansebastian2016.eu/web/guest/proyecto-cultural/que-aportarahttp://www.sansebastian2016.eu/web/guest/proyecto-cultural/que-aportarahttp://www.sansebastian2016.eu/web/guest/proyecto-cultural/que-aportarahttp://www.sansebastian2016.eu/web/guest/proyecto-cultural/que-aportarahttp://www.sansebastian2016.eu/web/guest/proyecto-cultural/que-aportarahttp://www.sansebastian2016.eu/web/guest/proyecto-cultural/que-aportarahttp://www.sansebastian2016.eu/web/guest/proyecto-cultural/que-aportarahttp://www.sansebastian2016.eu/web/guest/capitalidad_europeahttp://www.sansebastian2016.eu/web/guest/capitalidad_europeahttp://www.sansebastian2016.eu/web/guest/capitalidad_europeahttp://www.sansebastian2016.eu/web/guest/capitalidad_europeahttp://www.sansebastian2016.eu/web/guest/capitalidad_europeahttp://www.sansebastian2016.eu/web/guest/capitalidad_europeahttp://es.wikipedia.org/wiki/San_Sebasti%C3%A1nhttp://fr.wikipedia.org/wiki/Saint-S%C3%A9bastien_(Espagne)


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Anything can happen now...

(get your friends)


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A


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AnnexesSAN SEBASTIAN FILM FESTIVAL 2011'Your project has more value'By Karine Halpern

Your project has more value. How is that for pitching film students at the SanSebastian Festival? Filmmaking, and other audiovisual work, have moved fromtraditional business models to more creative solutions for production anddistribution. By using transmedia methods and telling the story across multipleplatforms, we can extend the story beyond the film and reach new audiences.Filmmakers using transmedia storytelling methods should get ready to pitch with that added value. How can you reach a new audience? What other platforms can you use?Is the story being affected by other media? How can you transform your project and

make it transmedia ready? Transmedia can combine on filmmaking and any other art form or media, with or without technology. Transmedia goes beyond the film, thestory and the technology. You may find yourself including transmedia aspects right there in your pitch, and not only at the early development stage.

Transmedia is about interweaving disciplines.

PIX BY KH



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Guidelines & GenesisNetwork of NetworksTransient Groups

Marketing versus PromotionFeedback & EXperimentationTrans-Formative & New Biz ModelsMaieuticsLearning From Each Other Story Hacking

@TransmediaReady


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FRANK ROSEThe Art of Immersion: How the DigitalGeneration Is Remaking Hollywood,Madison Avenue, and the Way We TellStories (2011)

HENRY JENKINSConvergence Culture: Where Old andNew Media Collide (2008) (Soon"Spreadable Media")

@TransmediaReady


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NUNO BERNARDOThe Producer's Guide to Transmedia:How to Develop, Fund, Produce and

Distribute Compelling Stories AcrossMultiple Platforms (2011)

JANE McGONIGALReality Is Broken: Why Games Make UsBetter and How They Can Change theWorld (2011)


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Selection of Ressources in English


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Selection of Ressources in English

www.henryjenkins.org

http://www.henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p.html http://lanceweiler.com http://buildingstoryworlds.tumblr.com/syllabus http://workbookproject.com www.ChristyDena.com - www.UniverseCreation101.com -

www.YouSuckAtTransmedia.com http://sharedstoryworlds.com - http://metascott.com/transmedia-events http://www.starlightrunner.com/transmedia + YouTube seminarshttp://storylabs.us www.personalizemedia.com/randomizers www.transmediastoryteller.com

www.transmythology.com www.transmediaresources.com @StoryWorldConf www.storyworldconference.com #SWC11 @storycentral@TEDxTransmedia www.tedxtransmedia.com/MAXXI #tedxtransmedia
http://www.henryjenkins.org/http://www.henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p.htmlhttp://lanceweiler.com/http://buildingstoryworlds.tumblr.com/syllabushttp://workbookproject.com/http://www.christydena.com/http://www.universecreation101.com/http://www.yousuckattransmedia.com/http://sharedstoryworlds.com/http://metascott.com/transmedia-eventshttp://www.starlightrunner.com/transmediahttp://storylabs.us/http://www.personalizemedia.com/randomizershttp://www.transmediastoryteller.com/http://www.transmythology.com/http://www.transmediaresources.com/http://www.storyworldconference.com/http://storycentraldigital.wordpress.com/http://www.tedxtransmedia.com/MAXXIhttp://www.tedxtransmedia.com/MAXXIhttp://storycentraldigital.wordpress.com/http://www.storyworldconference.com/http://www.transmediaresources.com/http://www.transmythology.com/http://www.transmediastoryteller.com/http://www.personalizemedia.com/randomizershttp://storylabs.us/http://www.starlightrunner.com/transmediahttp://metascott.com/transmedia-eventshttp://metascott.com/transmedia-eventshttp://metascott.com/transmedia-eventshttp://sharedstoryworlds.com/http://www.yousuckattransmedia.com/http://www.universecreation101.com/http://www.christydena.com/http://workbookproject.com/http://buildingstoryworlds.tumblr.com/syllabushttp://lanceweiler.com/http://www.henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p.htmlhttp://www.henryjenkins.org/


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How I Learned to Start a #Pandemic

@LanceWeiler #LanceWeiler
http://vimeo.com/19167285http://vimeo.com/19167285


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MIRAGESTeaser 2011

@patricjean

Annexes
http://vimeo.com/23692949http://vimeo.com/23692949http://vimeo.com/23692949http://vimeo.com/23692949http://vimeo.com/23692949


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Annexes

PIX BY KH

Karine Halpern is a crossmedia maker and consultant in communications from France

and Belgium. She has been creating all media content and conducting independent experimental work since the 90's. She worked for international cooperationgovernmental agencies, has made creative content through public grants, and hasproduced the 7 Transmedia Families, a card game to use for creative thinking andtransmedia development.She began her career in the international film and TV markets and festivals, workingin production, sales and marketing. She has founded and managed nonprofit associations dedicated to cultural content, film and multimedia. She holds a mastersdegree in Public and Political Communications and a certificate in Cultural Mediation.Her @TransmediaReady mission is to advocate for a Network of Networks and acreative learning process.

@TransmediaReady

www.transmediaready.com http://transmedia.owni.fr www.khgoblog.com
http://www.transmediaready.com/http://www.transmediaready.com/http://transmedia.owni.fr/http://www.khgoblog.com/http://www.khgoblog.com/http://transmedia.owni.fr/http://www.transmediaready.com/http://www.transmediaready.com/http://www.transmediaready.com/


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transmediareadymasterclasssansebastian2011bis

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