transmission 1 - managing innovation (hal sandbach)
DESCRIPTION
Hal Sandbach from Sony's presentation from the first Transmission session.TRANSCRIPT
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CreativityAn approach from inside SCEE
Managing
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Why do we create in SCEE?
How do we get ideas?
What do we do with those ideas?
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“Experience the sheer joy of innovation and
the application of technology for the
benefit and pleasure of the general public”
Akio Morita, Made in Japan
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$ € £ ¥
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Why do we create in SCEE?
How do we get ideas?
What do we do with those ideas?
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How?
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Inputs
Thinking
Ideas
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www.ideo.com
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What would be cool in a videogame?
RainShowerUmbrellaCloudsWater
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TyreRubberTreadBlackRoundBald
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NewInputs
New Thinking
NewIdeas
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Why do we create in SCEE?
How do we get ideas?
What do we do with those ideas?
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Track record
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Why do we create in SCEE?
How do we get ideas?
What do we do with those ideas?
![Page 34: Transmission 1 - Managing Innovation (Hal Sandbach)](https://reader035.vdocument.in/reader035/viewer/2022062614/546da85faf7959e2148b6050/html5/thumbnails/34.jpg)
Change established approaches
Spread the net wide
Survival of the fittest