‘Slim Bos’, Smart ForestMaking the Connection

CeesJan Mol (CJ)Bamboostones

Foundation

• An app helps you read more about site specific history– E.g. the homes of the gnomes

(pre-historic barrows)

• Helps you know more about plants, wildlife– And e.g. bird watchers share their data

‘Smart Forest’?

‘Smart Forest’

• You’re givenrecommendations…– About spots you might like– About cycle tours you

might enjoy – Places to stay– Where to get a drink

(with a discount)

• People can give feedback

• Nature• With WIFI• And a sensor network (or several)• Possibilities to interact (QR-codes, NFC chips)• Through physical & virtual portals & an app• With services for companies &

individuals– WIFI Wald, recreational services,

bird watchers• In collaboration with open source &

open data initiatives

The smart, interactive forest

‘Smart Forest’

• We will have more people • More actively engaging with their environment• Investing more energy into their wellbeing and

their eco-system• More inclined to participate in…

– Alerting wildfires (in combination with the sensor networks)

– Reporting hooligans– Volunteering

Ons Slim Bos

How?

• The 1st challenge: kick start cooperation– Life+ as a vehicle

Sensing Green, a Life+ proposal

How?

• The 1st challenge: kick start cooperation– Life+ as a vehicle

• The current challenge: what can we do now?– For our group to move forward concretely – For us to engage with ‘Brains from Brainport’– Establishing a valuable role within the regional

strategic agenda

Vincent van Gogh, The Potato Eaters, 1885

GLOW

• Light Art Festival in Eindhoven• Official # visitors: 450.000• Web environment created

through Open Innovation– Including apps

(>19.000 installations)• New way of giving feedback• First of a kind prototype

GLOW: origin of the visitors

Slim Bos can re-use this cultural participation platform…

Culture

CulturalFestivals

How does it fit?

How does it fit?

…help expand into additional ‘domains of life’…

CultureNature

Retail

TourismCultural Festivals

Slim Bos De Groote Heide

How does it fit?

Professionally people are also being addressed…

Culture Innovation

B2B network

EHV365Strijp-S

Nature

Retail

Tourism

How does it fit?

…giving us a broad range of ‘proeftuinen’

Culture Innovation

B2B network

EHV365Strijp-SCultural

Festivals

Slim Bos De Groote Heide

Nature

Retail

Tourism

How does it fit?

…fitting nicely into ‘Eindhoven Cultural Capital’!

Culture Innovation

B2B network

EHV365Strijp-SCultural

Festivals

Slim Bos De Groote Heide

Nature

Retail

Tourism

(R)Urban Media Architecture

Culture Innovation

B2B network

EHV365Strijp-SCultural

Festivals

Slim Bos De Groote Heide

Nature

Retail

Tourism

Resonance!

• Post-globalization: the importance of being here

• Culture-as-co-creation• Philips Corporate Sustainability Office

– Wellbeing• Five Ways to Wellbeing

– Crowd sourcing sustainable innovations– Mobilizing innovation power

What are the next steps?

1. Life+ (deadline, process kick start)2. Urban Media thought leader3. Get political support for the ‘broader picture’

– Locally– Regionally

4. (R)Urban Media Architect (Dec 3rd)

5. Quick scan6. Project hotlist

√

√√

Conclusion

• Slim Bos is a concrete project proposal• It’s an emerging and very creative network• Rapidly cross-connecting across Brainport• Pursuing new (R)Urban collaborations• With quite a bit of

strategic momentum• And resonance in business

Slim bos: a living ecosystem

Addenda

from 1970 to 2004

100%

PhilipsBusinesses

Res

earc

h

Internal supply

Op

en H

TC

Philips Businesses

Philips Businesses

Technology spin-out

Technology spin-out

JointVentures

with Philips

JointVentures

with Philips

Co

mp

anie

s

ExternalsuppliersExternalsuppliers

Spin-in ofTechnologySpin-in of

Technology

Res

earc

h

Inst

itu

tes

‘closed research’ to ‘open innovation’*

* Source: Rick Harwig, CEO Philips Research, 2004

Network-Centric Innovation

Me We

Application Domain Innovation

ProductionInnovation

Network Leadership

Inn

ova

tion

Spa

ce

Feature Innovation

Market Innovation

Me & my partners

All of us

Network-Centric Innovation:‘co’ & ‘creation’

Me We

Network Leadership

Inn

ova

tion

Spa

ce

Me & my partners

All of us

Application Domain Innovation

ProductionInnovation

Feature Innovation

Market Innovation