Transparent is the New BlackLisa Du Bois Low

Director, Communications & MultimediaTexas Tech Alumni Association

@ldlowSlideshare.com/

ldlow

Who Are You?

TwitterNetworking, breaking news, knowledge base/resources

LinkedInNetworking, exchange expertise, increase your visibility, special interest groups

Blog/WebsiteShowcase your talents

FacebookPersonal space

#AWCConnect

Who am I to tell you about crisis comms?

Scott Pelley is my BFFNot really. But he is a Texas Tech Distinguished Alumni!

TechAlert!I was involved in the sourcing, integration and implementation of Texas Tech’s first alert system.

18 Years of Comms/MktgYes I am that old. I remember netscape.

Mike Leach‘Nuff said.

Transparent is the new black …

Are you ready for a crisis?

There’s nothing like a crisis to bring out the worst (and the best) of your organization. No matter how prepared you think you are.

Bad news: You can have the perfect

plan and still feel unprepared …

Good news: The more you plan and

practice, the more efficient and timely your response will be.

Read, learn, ask …

Protect Your Brand

The EASIEST way to protect your brand is preparation.

How quickly you respond to a situation makes all the difference.

The new media landscape demands quick, detailed information. Without it, media will prolong the story until they get the information they want. What are you willing to share and with whom?

Getting accurate information out quickly allows you to stay in control. The longer you wait to release information, the more the negative sentiment builds.

Protect Your Brand

Transparently, through valuable, honest communication.

Consistently, through clear and aligned messaging in one strong voice.

Credibly, through trustworthy, authentic and effective spokespersons.

Rapidly.Rapidly!RAPIDLY!!!!!

If your plan doesn’t include positive, ongoing PR, you’ll be this guy …#winning

How transparent is your leadership?

Don’t wait to find out during a crisis.Work through scenarios in brief training

exercises.Gain support…talk through current examples.

Executive TeamBoard LeadershipUniversity Leadership

Transparent is NOT “one size

fits all!”

Don’t Hang Your Hat on One Message

If you promote one aspect of your brand it could backfire.

Choose diverse elements of your value proposition.

Ongoing, positive earned media relations works…reporters are human beings.

What’s in your go bag?

Pad/pencil/staff directory

Mophie/extra charger

Apps (synced)EvernoteGoogle DriveNative

Notes/ContactsTwitter/PagesWordpressAngrybirds

USB Flash DriveBackend website

Sample CommsReleasesSocial Responses

Distribution ListsAsset Lists

OwnedEarnedShared

Multiple, redundant!

We’re small shops…what can we do?

Have a plan.

Get out of your office.

Practice, practice, practice.

#AWCConnect

Do you tweet?

Keep it clean. Don’t be snarky.

Remember if you mention someone, they are probably listening.

Tweet: 140 characters or less

@: Sends a tweet directly to another twitter user (public)

DM: Sends a tweet directly to another twitter user (private)

RT: Retweet someone's tweet

Hashtags: The # symbol is used to mark keywords or topics

Find interesting Tweets Connect with like-minded

Tweeple Virtually attend

conferences and events without leaving your office

#AWCConnect

Take a breath, count to 10, play angry birds.

Talk to a colleague. Stick to your

policy/guidelines.

Don’t take the trolls too seriously.

Lock and Load!

http://chronicle.com/blogs/profhacker/six-steps-for-checking-your-facebook-privacy/30402

Step 1: Acceptance

Step 2: Check your settings and TOS

Step 3: Stay informed

Step 4: Know thy friends

Step 5: Have a plan

Step 6: Rinse & Repeat

Facebook Privacy Settings

Apps (FB + Others)

Geo-based

Syndication

#AWCConnect

Draw the line, or someone else will draw it for you.

#AWCConnect

WANT TO TALK ABOUT IT OR SHARE WITH OTHERS?

Email: lisa.low@ttu.edu@ldlowGet the deck: slideshare.net/ldlow