Career Shift to Transportation

A Creative Branding Strategy for Supporting a Career in improving

Transportation Safety and its Environmental Impact : Going Green!

Roger Bazeley, IDSA M.S.T.M, M.S.I.D., C.T.S.M.

WHY is a Sustainable Transportation EMVIRONVENTAL POLICY & PRACTICE

IMPORTANT ? Transportation is a Significant Source of Air

Pollution (Impact Costs $2-$3 billion annually-Transact)

Roads and Streets are a Major Source of Water Pollution – runoff & impervious surfaces

Transportation Contributes to Climate Change – Transportation Sector is responsible for 32% of U.S. CO2 emissions-Transact

Transportation is Responsible for High Energy Consumption – 165 billion gallons of Petroleum based fuels 43% of petroleum consumption annually-Transact

Supporting and Coordinating Transportation Green Mobility Goals

Beautiful Streets Planning Project – SF

Benefits: Walking, Biking, Public Transit, Air Quality

Three levels for intervention:

POLICYInfluence policy, legislative law, local ordnances, funding priorities, methodology, guidelines

PROJECT CONCEPTInterject environmental policy into current project planning, pedestrian plan, infrastructure design and TOD’s

SITE SPECIFICRetrofit existing problem areas with new environmentally friendly design & technologies

State, Regional MPO, Cities, Neighborhoods

Citywide, Business and Transit Corridors

Street/SchoolSite/Intersection

Influence policies, practices, plans, programs and funding processes

Interject safety and ECO-design solutions into current or future project plans

Eliminate problems with new design solutions and ITS technologies

Vital Impact Areas for Implementing Sustainable Improvement

POLICY PLANNING DESIGN

Supporting and Coordinating San Jose’s Green Mobility Goals

Power 100% of our City’s Vehicle Fleet with Alternative Fuels

Replace 100% of our street lights with smart, energy neutral lighting

Plant 100,000 new trees Connect 100 miles of trails for walking

and biking

Green Educational Support: Bike Transportation Safety

NEW California ECO-Projects

CALIFORNIA HIGH-SPEED RAIL Project – Bullet Train

San Diego-Sacramento

Career Shift Strategy• Gaining Applicable Experience from

“Grassroots Advocacy” Volunteer Experiences:

• Public Policy Advocacy through Non-profit organizations like the PTA-Parent Teachers Association: Organization Management Skills, Public Speaking, Resolution Writing, Legislative Advocacy, Public Policy, Drafting Legislative Bill Proposals, Funding and Programming Analysis.

• Public Safety Advocacy for children, seniors, and the disabled through participation with local, state, and national organizations and with local and regional government transportation agencies’ CAC Citizen Advisory Committees.

School Traffic & Pedestrian Safety Improvement

“All children deserve a safe and healthy trip to and from school; via all modes of transportation including

walking, biking, public transportation, school bus, or by automobile.

Walking and biking are proven to increase activity for children and adults that reduces obesity and contributes

to a more healthy life style, more livable and walkable communities with greater accessibility for all.”

Grassroots Advocacy: SF Process 1School Parent, PTA Board… Making it Happen!

1994-2004 Evolved from a Preschool Site to 168 K-12 Public Schools 1997 Elementary School Site Design Lead to Joining PTA Board 1998 Produced SFUSD School District Safety Survey -128 Schools 1998 Site Audits (Photo & Dynamic Video) – 36 School Sites 1998 After Extensive Research Created Design Template for Action

which included: Separate Bus and Parent Loading Zones, yellow Bold School LADDER crosswalks, Enhanced FYG PED Signs…

1999 Advanced Template for Elementary, Middle, and High School Sites

2000 As PTA 2nd District Board Member Drafted Joint PTA SFUSD Board of Education “School Safety Improvement Resolution” Adopted 2000

2001 Submitted and Drafted Joint PTA and SF Board of Supervisors “School Safety Resolution – Adopted 2001

Grassroots Advocacy: SF Process 2School Parent, PTA Board, PED Advocate…

Continued Advocacy and Legislative Steps for… Making it Happen!

» Advocacy Partnerships Developed: PTA District Board Approvals Required

Developed Traffic Safety Surveys and Site Traffic Safety Action Request Forms

Wrote and Submitted a 850 Page Report: Design Manual, Site Surveys, Recommendations…(SFUSD EDU Board, City Leaders, Engineering…)

(PTA) Member of the SF County Transportation Authority –Traffic Calming Workgroup – Drafted School Safety Track Guides (2001-2002)

Drafted Board of Supervisors additional School Safety Resolutions and new School Loading Ordinances – City Attorney/Supervisor Support

Ten K-12 Test Schools: DPT Installs Requested PTA/SFUSD Improvements 2001 California State PTA Resolution, “School Traffic and Pedestrian Safety

Improvement”– Bazeley Author/2nd District PTA Board – Adopted by 4,000/1.6 MM

PTA, Parents, Administrators, Community Partners Positive response: Results in approval for citywide improvement upgrades with school site priority for: New High visibility FYG PED Signs, LADDER Crosswalks, Loading Zones, PED Countdown Signals, New Street Construction Requirements, Adult Crossing Guards…

School Site ImprovementsBold/Yellow School LADDER

crosswalks

Thinking Out of The Box: SignsProposed New School Zone Signs – DesignStrategy-

USA

APPROVED

Proposed 1-5 School Zone

Signs

APPROVED

4,000+ PED- Countdown Signals to be Installed at key school and PED crossings DPT/AAA/PTA

APPROVEDAPPROVED School Bus and Passenger Loading Zone Signs Caltrans 2/15/09

SCHOOL SAFETY = Citywide PEDESTRIAN & TRAFFIC IMPROVEMENTS

Public Sector vs. Private SectorA partnership

• The U.S. Transportation system involves a multi-level, multi-agency system that involves public sector regulations, programming and funding guidelines.

• These Regulatory processes and administrative procedures for planning, building, and operating transportation systems and their infrastructure have jobs within local, regional, state, and federal agencies which work in partnership.

• Transportation Improvement projects involve planners, civil and traffic engineers, environmental planners, designers, architects/urban planners, project managers, public administrators, project programming of funding and finance obligations…

Public Sector vs. Private Sector

• The U.S.D.O.T : United States Department of Transportation

• Administration of Regulatory processes and administrative procedures for planning, building, and funding transportation systems and their infrastructure through a 2005 Appropriations Act entitled SAFETES-LU (5 Year) (Safe, Accountable, flexible, Efficient Transportation Equity Act: A Legacy for Users.

Public Sector vs. Private SectorLevels of Careers available:

• STATE: Caltrans/PUC – Civil Service, Exempt• REGIONAL: MTC Metropolitan Transportation Commission –

Exempt/At Will• FEDERAL USDOT – Civil Service• COUNTY: San Francisco, Alameda ACTIA, Contra Costa, San

Mateo…SFCTA San Francisco County Transportation Authority (Planning/Programs/Funding) – Civil/Exempt

• CITIES: San Francisco, Oakland, San Mateo…civil service/exempt (Planning, Design, Engineering, PO, Admin.)

• TRANSIT OPERATORS: SFMTA, VTA, Samtrans, ACTransit…• TRANSPORTATION CONSULTANTS: Planning/Engineering-

Construction: PB Parsons, Booz Allen, AECOM, HNTB, …

Public Sector Career Shift Process:

• Inventory Transferable Skills: Technical, Research, Administrative, Analytical, Communications, Management

• Educational Qualifications: Undergraduate BA/BS/BE, Graduate Masters Degrees, Professional: Certificates, Licenses, Advanced Training

• Professional Affiliations: Business, Engineering• Volunteer Activities: Community, Non-profit, Civic

Public Sector Career Shift Process:

• Rebuild Career Skills: Volunteer Activities (PTA) and Transportation Advocacy (SFCTA, MUNI, CalPed, MTC Regional Pedestrian/Bike CAC, BRT/CAC)

• Educational Qualifications: Undergraduate BA/BS/BE, Graduate Masters Degrees, Professional: Certificates, Licenses, Advanced Training (Mineta Transportation Institute-M.S.T.M., Environmental Law/EPA-CCSF)

• Professional Affiliations: Business, Engineering (SME, APA, Alumni Associations…)

• Volunteer Activities: Community, Non-profit, Civic (U.S. Navy League, U.S. Coast Guard AUX…)

Mineta Transportation Institute MTI´s graduate transportation management curriculum

was created for transportation professionals with an undergraduate degree who want to advance their management careers. Meanwhile, there is great demand for trained transportation managers.

Nationally, more than 50% of state transportation agency workforce is eligible to retire in the next ten years, and 47% of nearly 3,000 Federal Highway Administration employees will be eligible to retire by 2010.

The MTI-SJSU graduate M.S.T.M. program in transportation management may be the perfect complement to your professional qualifications.

Course Descriptions MTM 201: Fundamentals of Transportation Management MTM 202: Introduction to Transportation Funding and Finance MTM 203: Transportation Marketing & Communications Management MTM 214: Transportation Policy and Regulation MTM 215: Transportation Systems Planning and Development MTM 217: Leadership & Management of Transportation Organizations MTM 226: Emergency Management Issues in Transportation MTM 226: Security Issues for Transportation Professionals MTM 286: Project Management MTM 296: Multi Modal Transportation California MTM 296: Labor Relations MTM 290: Strategic Management in Transportation ("Capstone Research Course")

M.S.T.M. Degree was 30% funded by Academic Awards through the DOT and Mineta transportation Foundation ($4,500.)

Environmental Law/Regulations, CCSF $60./$49.

Environmental Law/Regulations, P.L.S. 10 CCSF (Completed 12/15/2008-Grade A, 3 units)

Professor Edwin Oyarzo, Esq. Text: Laurel Vietzen, Practical Environmental Law, Aspen Publishers (2008), ISBN 978-0-7355-7242-3,

General Objective: To provide the student with the knowledge and skills to become an effective beginning environmental paralegal with marketable skills to assist attorneys with environmental law practice including research and report development.

Course Description: This course will cover the fundamentals of federal and California environmental law. You will study the major regulatory programs of environmental law; the agencies implementing environmental law; research sources and approaches to environmental law; and the diverse roles and opportunities for paralegals in the field. Lectures, classroom discussion and research projects will be included.

California Transit Links

http://www.apta.com/links/state_local/ca.cfm http://www.acerail.com http://www.caltrain.com http://www.bart.gov http://www.sfmta.com http://www.vta.org http://www.dot.ca.gov http://www.actransit.org http://www.cccta.org

Public Sector Application/Interview Process:

1• Targeted Professional Resume: Combo Resume; • 1.) Main Goal: Specific or Broad based, • 2.) Strengths/Career Summary, • 3.) Bullet Specific Skill Strengths, • 4.) Accomplishments: 5-6 Main Skill Sets (Public

Policy, Public Relations, Marketing Communications, Industrial Design, Project Management, Research/Publications)

• 5.) Employment History: (Function/Title, Company, Location, Dates) • 6.) Education: Degrees, Major, School• 7.) Additional EDU: Certificates, Licenses, Training, Computer Skills• 8.) Community Affiliations/Professional• SOQ – Statement of Qualifications: Job Specific (PAR)• Cover Letter: HR Analyst (PAR) Style

Public Sector Application/Interview Process:

2• ONLINE APPLICATION : AGENCY SPECIFIC: usdot.gov,

GOV-JOBS SEARCH SITES: GovernmentJobs.com, usajobs.com, (TIP: Save Filled-out Applications: PDF)

• ONLINE SOQ – Statement of Qualifications: Job Specific• ONLINE Cover Letters: • Degrees and Transcripts : Scan and save as JPEG and

PDF for submittal with application when requested by a transportation or government agency

• References: Professional and Targeted to Position• Interview Panel: Use SOQ for practicing (PAR) Answers

Career Branding using GOOGLE and Linked In + Slide share

GOOGLE your name if active in public advocacy, authored news articles or research studies, citizen public comment, or a member of a CAC, community organization, sports team, professional association…(DEMO-Online)

Be aware of what you say, write, Blog, or photo post which may impact “your” professional brand…(DEMO-Online)

DesignStrategy-USA: Portfolio

Roger BazeleyProject Portfolio

Transportation Concepts/Design

Specified/designed 3M red ”Scotchlite” reflective fleet safety markings for SFMTA’s MUNI bus fleet. NYC MTA new Long Island Rail identity and lead engine design, subway noise and heat reduction system, and subway container urban deliver concepts.

Transportation ResearchBRT/Rapid Bus Impacts on Transit Corridor Businesses

A Business Impact Survey and Comparison of Implemented BRT/Bus Improvements on:

AC Transit’s Alameda City, Webster Street, Route 61 Corridor AC Transit’s San Pablo Avenue Rapid Bus R72, Route 123 Corridor LA Metro’s Wilshire Blvd. Metro Rapid 720, Corridor SF MUNI, Proposed Geary Blvd. Corridor BRT, Pre-BRT Impact Survey

Mineta Transportation Institute - Roger McKean Bazeley, M.S.T.M. Research Project 2007Author & Principal Investigator