Tuesday 7th July 2015, 11 am

Part 3 of 3 in the Build, Engage, Recruit series

© 2015 LinkedIn Corporation. All Rights Reserved.

How to recruit the best and brightest

2

Customer Success Consultant

Francesco Costanzo

What we will cover today

3

Agenda

1. Why people are on LinkedIn?

2. Recap on Build, Engage and Recruit

3. Proactive search

4. Hire your followers

5. Automated search

6. LinkedIn on mobile

7. Conclusion

THE WORLD IS

CHANGING FAST…Candidates & Companies

MoreConnectivity

MoreChoice

MoreChannels

1980’s 1990’s 2000’s 2010’s

FilingCabinet

Recruiters

OfflineDatabase

JobChannels

SocialMedia

SOCIAL MEDIAIS HERE TO STAY, EMBRACINGITS POWER IS THE KEY

57%

of the decision to ‘buy’is now made before any

commercial contact with your business

6

LinkedIn is a social network

are passive and not looking to move

80%

60%

of them are opento opportunity!!

BUT

WHY PEOPLE ARE ON LINKEDIN?

9

An effective and efficient strategy to get the most from Social Media

Build, Engage, Recruit

So, how can LinkedIn help you?

PROACTIVELY SOURCECANDIDATES

Get full visibility of profiles

Reach outusing InMail

Workflow andCollaboration tools 78%

Followers are 78% more likely

to respond toan InMail

Increased access to the network

DAILY WORKFLOW WITH

LINKEDIN RECRUITER

©2013 LinkedIn Corporation. Tutti i diritti riservati.

Post

Contact

Find

Collaborate

Organize

HIRE FROM YOUR

FOLLOWERS BASE

HIRE FROM YOUR

FOLLOWERS BASE

HIRE FROM YOUR

FOLLOWERS BASE

HIRE FROM YOUR

FOLLOWERS BASE

PROMOTE YOUR JOBS TO THE BEST

CANDIDATES

Only the most suitable candidates will see your jobs

Job posts are a great engagement tool

Job visibility can be increased with Sponsored Jobs

of members are interested in job opportunities from

companies they are following

79%

50% of LinkedIn traffic

comes from mobile devices

Some LinkedIn

mobile applications

Bring your recruiter suit always with you

• Search into your pipeline

• Read and send messages

• Manage your projects

• Look at candidates applications

Some LinkedIn

mobile applications

Apply everywhere for your next job

• Search jobs into whole LinkedIn network

• Use allerts to get notifications

• Get more information about companies and recruiters

• Apply on-line with your LinkedIn profile (no more Curriculum Vitae!)

Conclusions

1. In LinkedIn very few people are proactively looking for a new job

2. LinkedIn can help you to hire active and passive candidates

3. Followers are the key for your recruitment successes

4. You need a full mobile optimized recruitment process

Fol

low

ers

Ideal flow

BUILD, ENGAGE AND RECRUIT FOR SUCCESS

RELEVANTJOBS

CAREERPAGES

TARGETEDMEDIA

EMPLOYEEADS

RECRUITERCONTENTUPDATES

BUILD ENGAGE RECRUIT