Travel Agent Perspective

What makes a consumer buy a cruise?

73%27%

Embarkation/Disembarkation Ports

Close Proximity to Home/

Drive Market

Reputation of Embarkation Port

Deciding Factors?

Ports of Call & Itinerary

What can ports do to improve the cruiser’s overall experience?

• Focus on customer service, ease of movement through a port, and facilities appearance

• Cleanliness and safety• Enhance the local flavor and charm• Offer reasonable and abundant transportation options and

local maps• Feature new and unique experiences that are budget-

friendly• Limit the number of cruise ships in port on a given day• Readily provide more international communication options

(WiFi access, telephones, etc.)• Educate travel agents

93%

98%

80%

Cathy Kusuma, Senior Director of Training &

Strategic Partnerships

cathy@cruiseplanners.com