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  • Travel Agent Perspective

  • What makes a consumer buy a cruise?

  • 73% 27%

  • Embarkation/Disembarkation Ports

  • Close Proximity to Home/

    Drive Market

    Reputation of Embarkation Port

    Deciding Factors?

  • Ports of Call & Itinerary

  • What can ports do to improve the cruiser’s overall experience?

  • • Focus on customer service, ease of movement through a port, and facilities appearance

    • Cleanliness and safety • Enhance the local flavor and charm • Offer reasonable and abundant transportation options and

    local maps • Feature new and unique experiences that are budget-

    friendly • Limit the number of cruise ships in port on a given day • Readily provide more international communication options

    (WiFi access, telephones, etc.) • Educate travel agents

  • 93%

  • 98%

  • 80%

  • Cathy Kusuma, Senior Director of Training &

    Strategic Partnerships

    [email protected]

    mailto:[email protected]