TRAVEL AGENCYLaterland Travel & Tours Sdn. Bhd

GROUP MEMBERSBIL NAME MATRIC NUMBER

1. Khairuddin bin Mohammad B021210120

2. Mohd Muzammer bin Musa B021210265

3. Lim Yee Li B021210197

4. Mohammad Faaiz bin Mohd Nurji B021210184

5. Norul Shuhaida bt Mohd Faris B021210109

Miss Siti Nor Wardatulaina Binti Mohd Yusof

CHAPTER ONEEXECUTIVE SUMMARYVision Customer Portfolio Productivity Profit Mission To give quality customers services. To bring satisfaction of the services in all aspects. To show the world the beauty of many places in

Malaysia especially in Melaka. To inspire people to care and preserve our planet.

Mission Quality customers services. Satisfaction of the services in all aspects. The beauty of Malaysia especially in Melaka. Take care and preserve our planet.Objectives To rent a storey shop office at Jalan Kota

Laksamana, Kota Laksamana, Melaka as the main office.

RM60 000/year by the third year operation. Suitable packages for any tourist. Transportation with a driver.

CHAPTER 22.1 BUSINESS INTENT

Provide low-priced travel package in Melaka Flexible travel package Increase profit margin/year

2.2 FINANCIAL STRATEGIES

2.3 TECHNOLOGY & PRODUCT DEVELOPEMENT

Car rent

Travel package to other places beside Melaka

2.5 TARGET MARKETS

Want to visit and travel around Malacca No limit ages Foreign travelers are our priority

2.4 MARKETING STRATEGIES TO INCREASE MARKET• Promotions and Discounts• Signboard• Media mass (social)• Good quality services

2.6 REVENUE MODEL Travel Packages (Family, Colleagues, Bag

packers) Services Fees Special Coupons and Promotions

Travel Agents and Sales OfficesRM % RM % RM %

Family packages 104,904 20.0 102,531 18.8 120,180 15.0Colleagues packages 263,833 50.3 224,696 41.2 321,282 40.1Bagpackers packages 19,407 3.7 29,451 5.4 32,048 4.0Services Fees Internet Booking System 11,539 2.2 22,361 4.1 43,265 5.4Hotel / Homestay Booking 65,565 12.5 86,170 15.8 138,608 17.3Car Rental 29,898 5.7 38,177 7.0 67,301 8.4Cruise 22,554 4.3 28,359 5.2 52,879 6.6Special Coupon and Promotion 6,819 1.3 13,635 2.5 25,638 3.2

Total 524,519 100 545,380 100 801,201 100

For the year ended December 31,2015 2016 2017

2.8 LONG TERM GOALS OF COMPANY

Contact Select travel package

Accommodation

Pick-up Payment

Tour

2.7 OPERATIONAL SETUP

• To become the most desirable travel agency in Malacca.

• Expand business all over Malaysia and worldwide.

2.9 MARKETS & COMPETITORS INFO

STRENGTHS

WEAKNESSES

POSITIVE IMPACT

NEGATIVE IMPACT

• Strong reputation• Good offering in

price• Luxurious package • Customer

relationship

• Obsolete technologies

• Less sensitive to market changes

• Less harmful• Weak in adapt

• Custolomers’ loyalty increase• Improvement of

company service

• Price war between our company and others

• Influence of the position of our company

NegativePositive

2.10 SWOT ANALYSISIN

TER

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FAC

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STRENGTHSSTRENGTHS WEAKNESSESWEAKNESSES

OPPORTUNITIESOPPORTUNITIES THREATSTHREATS

SW

OT

• Good marketing• Skilled workforce• New technology• Good offering

• Small area coverage• Inadequate finance• Weak management• Weak R & D• Low reputation

• Possible new market• Emerging technologies• Customer/social• Competitiveness• Strong Economic

• Existing Competitors

• Shortage of resources

HARMFULTo achieving the objectives

HARMFULTo achieving the objectives

HELPFULTo achieving the objectives

HELPFULTo achieving the objectives

CHAPTER 3ORGANIZATIONAL CHART

Managing Director and Chairman of

Board of Director

Khairuddin Bin Mohammad

Finance and Admin Manager

Mohd Muzammer bin Musa

Tour and Technical ManagerLim Yee Li

Sales and Marketing ManagerMohammad

Faaiz bin Mohd Nurji

Human Resources Manager

Norul Shuhaida binti Mohd

Faris

CHAPTER 4SERVICE OVERVIEW

Packages Price (per person in RM)Family (6~10)

Colleauges (>10)

Students (25~40)

Backpacker (<5)

Historical bird view

90.00 85.00 80.00 95.00

River Cruise TourBaba Nyonya Heritage Journey

85.00 80.00 85.00 90.00

Night Escape

All packages are included tour guide and entrance ticket. The mineral water is provided during the tour.

CHAPTER 5MARKETING PROGRAMS

MARKETING OVERVIEW- Strategy and Implementation

Summary- Value Preposition- Competitive Edge

MARKETING PROGRAMS- Overall Marketing Strategies- Pricing Strategy- Marketing and Sales Messages- Promotional Strategy

CHAPTER 6 FINANCIAL PROJECTIONS (OVERVIEW)

P&L Projections for 3 Years

Cash Flow Projections for 3 Years

Performa Balance Sheet for 3 Years

General Assumptions

Breakdown of SalesBreak-even analysis

Assumptions