travel industry and its
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Introduction
Makemytrip.com
Travelguru.com
Yatra.com
Evaluation sheet
Conclusion
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y Atravel agency is a retail, that sells travel related products and
services to customers, on behalf of suppliers, such as airlines,
car rentals, cruise lines, hotels, railways, sightseeing tours and
package holidays that combine several products.
y Online TravelAgencies are those agencies which offer these
facilities online.
y In addition to dealing with ordinary tourists, most travel
agencies have a separate department devoted to making travel
arrangements for business travelers and some travel agencies
specialize in commercial and business travel only.8/5/2011 3NDIM, SEC-C
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y Most travel agencies operate on a commission-basis, meaning
that the compensation from the airlines, car rentals, cruise
lines, hotels, railways, sightseeing tours and tour operators,
etc., is expected in form of a commission from their bookings.
Most often, the commission consists of a set percentage of the
sale.
y The target audience for these online TravelAgencies are people
with access to internet connectivity, who want to plan their trip
using minimum hassles. These sites help their customers to
make an educated choice regarding their travel, holidays
planning etc.8/5/2011 4NDIM, SEC-C
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The major players in this sector in India are:
y Makemytrip.com
y Travelguru.com
y Yatra.com
8/5/2011 5NDIM, SEC-C
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y MakeMyTrip.com was founded in the year 2000 by Deep
Kalra. The company began its journey in the US-India travel
market.
y After consolidating its position in the market as a brand
recognized for its reliability and transparency, MakeMyTrip
followed its success in the US by launching its operations in
2005.
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y MakeMyTrip simultaneously nurtured the growth of its offline
businesses like its franchises and affiliates simultaneously,
augmenting the brands already strong retail presence further.
y
They have offices in 20 cities across India and 2 internationaloffices in New York and San Francisco (in addition to several
franchisee locations).
8/5/2011 7NDIM, SEC-C
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y Stock Quote (NASDAQ: MMYT) Make my trip is the only
online travel company that has gone public and has come out
with IPOs .
y Price: 38.62
y Change: - 1.85
y Day High: 40.98
y Day Low: 37.72
y Volume: 416,4008/5/2011 8NDIM, SEC-C
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MakeMyTrips Products:
y International and DomesticAir Tickets, Holiday Packages and
Hotelsy Domestic Bus and Rail Tickets
y Private Car and Taxi Rentals
y MICE (Meetings, Incentives, Conferences & Exhibitions)
y B2B andAffiliate Services
Make my Trip follows hybrid business model: it has online as
well as physical presence.
8/5/2011 9NDIM, SEC-C
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y Make my Trip also provides the facilities of Corporate and Group
travel. The program aims at facilitating business and group travel
needs of companies or groups at various domestic and international
locations.
y The current portfolio of MakeMyTrip.coms corporate clientele
1. Arvind Mills,
2. Infosys
3. Amicorp
4. American Express
5. SoftbankAsia Infrastructure Fund (SAIF).
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Revenue is generated for the site by:
y Advertisements of services and packages.
y Commissions from travel booking (flights, hotels, bus).y Lead generation which are used by other online companies.
The costs incurred by the site are:
y Website maintenance, operating and updating cost.
y Promotion cost.
y Payment gateway cost
8/5/2011 11NDIM, SEC-C
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y Makemytrip.com is protected by Secured Socket Layer (SSL)
technology by VeriSign, the leaders in encryption technology.
y The process of encryption takes the credit card information and
converts it into bits of code that are securely transmitted over the
Internet.
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y This scrambled data cannot be read as the information travels
over the Internet.
y Make my Trip uses the services of banks (SBI,PNB and other
private banks), payment portal ITZ Cash, credit card providers
like VISA card andAmerican Express and mobile service
providers.
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Site map
Index
Help
FAQs
Privacy policies
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8/5/2011 19NDIM, SEC-C
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y Travel guru is Indias leading travel website, offering you the
best prices on flights, hotels and holiday packages across India
and the world. Travel guru makes planning and buying aholiday or a business trip easy and convenient
y Key people:
Ashwin Damera-CEO,Co-founder
Ganesh Rengaswamy: Co-founder
Rajesh Jindal: Chief Financial Officer
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y International and DomesticAir Tickets, Holiday Packages and
Hotels.
y Travelgurus flight booking engine is powered by Zoomtra,
and you can also compare the deals on 3 top online travel
agencies. This is one of the strategic advantage that the site has
over the other sites.
y MICE (Meetings, Incentives, Conferences & Exhibitions)
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y Corporate travel facilities are also offered by Travel Guru.
y The program aims at facilitating business and group travelneeds of companies or groups at various domestic and
international locations.
8/5/2011 22NDIM, SEC-C
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y Travel guru follows the business model of having an online
presence as well as physical presence. This type of model is called
Click and Mortar.
y It has presence in major cities of India.
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Revenue is generated for the site by:
y Advertisements of services and packages.
y Commissions from travel booking (flights, hotels).
y Lead generation which are used by other online companies.
The costs incurred by the site are:
yWebsite maintenance, operating and updating cost.
y Promotion cost.
y Payment gateway cost.
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y At a network level, the card information is protected by Secured
Socket Layer (SSL) technology, provided by Thawte, the
encryption technology industry leader.
y All IP (Internet Protocol) addresses are tracked and stored. They
are required to locate people who may use a card for fraudulent
activities.
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y Verified By Visa & MasterCard SecureCode are two unique ways
to enhance the card safety when shopping online.
y Travel Guru uses the services of banks (SBI,PNB and other private
banks), credit card providers like VISA card andAmerican Express
and mobile service providers.It has not tied up with ITZ Cash.
y Travel Guru has also tied up with Citi Bank to provide rewardpoints to the users of the services provided.
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y Search engine for enquiry.
y Site map
y Help
y FAQs
y Privacy policies
y Directory for flights and hotels
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8/5/2011 32NDIM, SEC-C
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y Yatra Online Pvt. Ltd. is a smart travel company providing
information, pricing, availability and booking facility for air
travel, hotels .
y The Yatra.com team is currently 700 people strong with staff
being based across 16 cities in India.
y Yatra's world-renowned investors include Norwest Venture
Partners ,Reliance VentureAsset Management and Television
18 Group (TV18)India's premier news broadcaster.
8/5/2011 33NDIM, SEC-C
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y Yatra also claims to have roped in advertisers like Nokia,
Airtel, Citibank, HP, ICICI, Reliance Communications, Tata
Indicom, Hyundai i20, Mahindra Xylo, Fiat Linea, Maruti
Suzuki and some more.
y Extremely qualified database for lead generation, SMS and e-
Mail marketing.
y All products at yatra.com come with a best price guarantee and
an assurance of instant(real time) bookings.
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y Currently yatra.com is doing average revenue of Rs 80 crores
a month and a volume of more than 6,500 air tickets and 300+
hotel room nights per day.
y The company also provides sustainable, alternative and
continuous revenue generation opportunities to the cybercafs,
hotels, business organizations, and home-based individuals.
This supports their regular income from running businessplace.
8/5/2011 35NDIM, SEC-C
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y It uses hybrid business model.
y It has both online and offline presence.
Physical presence of yatra.comAhmadabad ,Baroda ,
Indore, Delhi, Chennai, Chandigarh , Hyderabad and many
more places.
8/5/2011 36NDIM, SEC-C
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Revenue is generated for the site by:
y Advertisements of services and packages.
y Commissions from travel booking (flights, hotels, bus).y Lead generation which are used by other online companies.
The costs incurred by the site are:
y Website maintenance, operating and updating cost.
y Promotion cost.
y Payment gateway cost
8/5/2011 37NDIM, SEC-C
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y Yatra ,is a Verisign Certified Site, uses the latest 128 bit encryption
technology and methods to protect your credit card information.
yYou can book your product using SSL encryption (the internetstandard for secure transactions).
y Make my Trip uses the services of banks
1. SBI,PNB and other private banks
2. payment portal ITZ Cash
3. credit card companies likeAmerican Express and Visa Maestro.
8/5/2011 38NDIM, SEC-C
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y Site map
y Index
y Help
y FAQs
y Privacy policies
y Option for advertisers.
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CHARA
CTERI
STICS W
EBS
ITES
Makemytrip.com Yatra.com Travelguru.com
Purpose of developing
site by company
Mode of business,through which they
started
Mode of business Mode of business
Message of site forcompany positive positive positive
Intended audienceDirect customer,Travel agents,
Corporate client
Direct customer,Travel agents,
Corporate client
Direct customer,Travel agents,
Corporate client
Information content
About hotel, flight
domestic,international, rail,buses.
About hotel,flight
,domesticinternational,rail
About
hotels, flight,domestic,international
Business model ClickAnd MortarOr click and brick ClickAnd Mortar Click And Mortar
Functions providedBooking of
hotel,flight,train,bus,
Planning of holiday
Booking of hotel,flight,train planning
of holiday
Booking of hotel,flight, planning of
holiday8/5/2011 44NDIM, SEC-C
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Characteristics Makemytrip.com Yatra.com Travelguru.com
Does site generaterevenue Yes it does Yes it does Yes it does
Cost associated withrevenue website maintenance, Website maintenance Website maintenance
Website design, Very well design Well Design, Rssenabled
Well design.
Speed Highest among all Moderate Minimum among all
Site look leasant, good colorcombination used.ook soothing, andlight color used
Good colorcombination, look
good
Competitiveadvantage
Highest no of servicesare provided
Services provided areless than make mytrip
owest no of servicesamong three
8/5/2011 45NDIM, SEC-C
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Characteristics Makemytrip.com Yatra.com Travelguru.com
E-commerce
Security Verisign certified ,Trustwave certified Verisign certified Thawte certified
Search engine N/A N/A
Have deal withIXIGO.COM a
TRAVEL SEARCHENGINE
SitemapXML & ROR
provided Provided provided
Help Provided Provided Provided
8/5/2011 46NDIM, SEC-C
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y It can be easily concluded that regarding their target audience thesesites are bang on their targets. The only problem that comes in way
is the low internet penetration in the country.
y These sites have many members in the frequent user groups whichsays that people are satisfied and are ready to make repeat
purchases.
y On comparing the services of all the three online TravelAgencies itcan be concluded that the services provided by the sites are more
or less similar but Makemytrip.com is the market leader as it
provides additional facilities.
8/5/2011 47NDIM, SEC-C
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y These sites will evolve by offering more and more services
with minimum service charges so that more and more people
use them.Also the services need to be updated as the tourism
industry evolves.
y The security measures of the sites should be updated from time
to time as new sniffing methods evolve.
8/5/2011 48NDIM, SEC-C
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y Wikipedia.com
y Makemytrip.com
y Travelguru.comy Yatra.com
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8/5/2011 50NDIM SEC-C