travel + leisure southeast asia media kit 2016

20
MEDIA KIT 2016

Upload: travel-leisure-southeast-asia

Post on 23-Jul-2016

233 views

Category:

Documents


1 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Travel + Leisure Southeast Asia Media Kit 2016

M E D I A K I T 2 0 1 6

Page 2: Travel + Leisure Southeast Asia Media Kit 2016

In today’s modern, fast-paced world, Travel+Leisure Southeast Asia is the guide to luxury travel, both in print and digital forms. The most widely distributed international edition of the world’s leading travel and lifestyle magazine, Travel+Leisure Southeast Asia is sold in a dozen countries around the region, while globally the Travel+Leisure brand boasts more than 5 million readers.

Integral to the success of Travel+Leisure Southeast Asia are its editorial quality, offering timely and informative travel advice; a revamped, sophisticated layout and design for today’s modern audience; and an unparalleled level of reader engagement. These same principles extend to a strong platform for various digital media, where Travel+Leisure is able to take the brand and its readers one step beyond the printed page.

Travel+Leisure Southeast Asia, in all its forms, is trusted by its readers through its policy of not linking advertising with editorial, and for tailoring its content directly to a highly attentive audience. That our readers are truly engaged with the content makes the magazine a highly attractive vehicle for advertisers.

Christopher KucwayEditor-in-Chief

E D I T O R I A L

Page 3: Travel + Leisure Southeast Asia Media Kit 2016

EDITORIAL

CHRISTOPHER YEO Singapore

“Excellent travel magazine. Informative!”

Page 4: Travel + Leisure Southeast Asia Media Kit 2016

R E A D E R P R O F IL E

For 2016, the Asian Development Bank forecasts economic growth in Southeast Asia of 5.1 percent. Asia continues to show healthy growth in tourism with “old” favorites such as Thailand, cities that re-invent themselves like Singapore and “new” exciting destinations such as Burma. The luxury-goods industry in most markets is now driven by tourist spending, which means that who the buyers are matters more than where they buy. Asia, excluding Japan, outperforms all other regions when we look at luxury-goods spending by regional travelers versus. locals. The strong link between travel and luxury-goods spending is further underlined by the healthy growth in airport retail sales.

88%of our readers live

in Asia

GENDER

57%male

female

43%INCOME

55%

30%earn more than US$150,000/

year (non-Amex).

earn more than US$150,000/year (Amex).

Travel+Leisure Southeast Asia’s target reader group is part of this success story; affluent and brand conscious, our readers have the wealth to indulge their tastes. They have the disposable income that allows them to shop, eat, drink and stay where they want, when they want. Travel+Leisure Southeast Asia reaches out to these high-income frequent travelers through its mix of world-class journalism, photography and lifestyle features, as our 2015 reader survey shows.

Page 5: Travel + Leisure Southeast Asia Media Kit 2016

READER PROFILE

KRITTIKA TODTAEN, Phuket, Thailand

Source: T+L SEA reader survey 2015. Detailed survey results available on request.

The majority of T+L SEA readers are young, affluent, well-educated, highly mobile Asian nationals who appreciate

and are inspired by luxury lifestyles and travel.

of readers are between 25 and 45 years old

66%

of our readers regularly stay in a 4 or 5 star hotel

95%

99%of our readers travel

regularly

IWAN NOVIYANDI Jakarta, Indonesia

“More than just a travel magazine. Really like to read it!”

Page 6: Travel + Leisure Southeast Asia Media Kit 2016

JANUARY

+ Japan+ Burma+ Singapore+ Vietnam+ Middle East+ U.S.

FEBRUARY

+ Bali+ Hong Kong+ Bangkok+ Asian Spas+ Philippines+ Korea

MARCH hot els .+ IT List+ 100 Places to go in Asia+ Australia+ China+ Jakarta+ Macau

APRIL

+ Malaysia Drive+ Korea+ India+ Hong Kong+ Vietnam+ Middle East

MAY fa m i ly t r av el .+ Singapore+ Northern Thailand+ Philippines+ New Zealand+ Indonesia+ Europe

JUNE beaches+isl a n ds.+ Bali+ Japan+ Malaysia+ Vietnam+ Taiwan+ Macau

E D I T O R I A L C A L E N D A R

KYLIE CHUA SIEK YI Johor Bahru, Malaysia

“Great photography and feature stories”

Page 7: Travel + Leisure Southeast Asia Media Kit 2016

EDITORIAL CALENDAR

Timely and trusted advice on where to go now, need-to-know travel trends and service details you can’t do without. These are the hallmarks of Travel+Leisure Southeast Asia, a publication that celebrates with its 100th issue in March and remains the most widely distributed international edition of the world’s leading travel and lifestyle magazine. With a modern look meant to make both the print and electronic editions easier to navigate, Travel+Leisure Southeast Asia remains focused on editorial quality and an unparalleled level of reader engagement.

Regular sections in every issue include:T+L Digital, Editor’s Note, Inbox. Here&Now: A range of short-take reviews and news items looking at everything from the hottest travel trends to the best styles on the road to ideas on where you must visit next.

Beyond: Destination reports, travelogues and essays presented in a longer format aimed to whet your appetite for travel, both around Asia and in all other corners of the globe.

Upgrade: A hands-on practical look at travel today, with advice on how to get the most bang for your travel buck, whether at the airline check-in desk, at a resort or while dining out. Features: A section for more in-depth narratives about destinations in Southeast Asia and beyond, articles that are written to answer every question you have about a particular locale.

Wish You Were Here: A postcard on the last page that showcases some of Asia’s best photographers and gets behind what inspires them.

The editorial calendar does not include all stories and is subject to change without notice.

JULY f ood. + Hong Kong+ Thailand+ Taiwan+ Laos+ Turkey+ U.S.

AUGUST wor l d’s be st. awa r ds

+ Australia+ Singapore+ Mongolia+ Vietnam+ Macau+ India

SEPTEMBER de sign.+ Design Awards+ Bali+ Korea+ Philippines+ China+ U.S.

OCTOBER dr e a m t r i ps .+ Malaysia+ Vietnam Drive+ India+ Asian Cruises+ Middle East+ Taiwan

NOVEMBER gr ee n.+ Japan+ Indonesia+ Thailand Drive+ New Zealand+ Spas+ Burma

DECEMBER 9t h a n n i v ersa ry.+ Bali+ Hong Kong/ Singapore+ Cambodia+ Burma+ Malaysia+ U.S.

Page 8: Travel + Leisure Southeast Asia Media Kit 2016

C IR C U L AT I O N

Newsstand, subscription, institutional

distribution 60,000total circulation

copies

11,000american express

card members’ distribution

copies

SUSELIA SUSILO Medan, Indonesia

“My favorite part is the photography”

Page 9: Travel + Leisure Southeast Asia Media Kit 2016

CIRCULATION

THAILAND6,000

LAOS350

MALAYSIA 6,000

PHILIPPINES2,000

BRUNEI300

VIETNAM1,000

CAMBODIA350

INDONESIA6,000

SINGAPORE15,000

HONG KONG + MACAU12,000

Page 10: Travel + Leisure Southeast Asia Media Kit 2016

LEADING ADVERTISERS: Singapore Airlines, Rolex, Conrad Hotels,

Ministry of Tourism India, Tudor, Patek Philippe, St Regis Hotels, Harrods,

Turkish Airlines, BVLGARI, Canon and many more.

A D V E R T I S E R S

©2015 Hard Rock International (USA), Inc. All rights reserved.see more of the story: HARDROCKHOTELS.COM

YOUR HOTEL KEY UNLOCKS SO MUCH MORE THAN JUST A ROOM.

BALI . BILOXI . CANCUN . CHICAGO . HOLLYWOOD, FL . IBIZA . LAS VEGAS . MACAU . NORTHFIELD PARK . ORLANDO . PALM SPRINGS . PANAMA MEGAPOLIS . PATTAYA . PENANG . PUNTA CANA

RIVIERA MAYA . SAN DIEGO . SINGAPORE . TAMPA . VALLARTA . COMING SOON: ABU DHABI . CABO SAN LUCAS . DUBAI MARINA . GOA . HAIKOU . RIVIERA CANCUN . SHENZHEN . TENERIFE

MAR945LB15_T&L SE ASIA_OCT_SPA LADY 2.indd 1 8/27/15 5:39 PM

33132SIAG_PEC_Fashion_203.2x266.7_Travel Leisure_Inc.indd 1 8/6/15 3:23 PM

exceptionally powerful incredibly compact

3

Fly directly from Singapore to Switzerland and experience how Swiss quality and hospitality can turn any journey into something special. Find out more on swiss.com

Swiss quality. The travel version.

023_300_SingapurA340_203x266_Travel_Leisure 1 02.04.15 14:16

Bromo, East Java • Indonesia

Let’s find some beautiful placeto get lost

During your busy life, sometimes you forget to stop and reflect. In Indonesia, we give you just that. Breathe. Pause. Enjoy the moment. Mountains, beaches, or even nightlife in the cities take your pick. Immerse in our traditions. Forget your responsibilities. It's time to play. When you let it, life will take you to unexpected places. We know you won't want to leave too soon.

indonesia.travel @indtravel indonesia.travel www.indonesia.travel

C

M

Y

CM

MY

CY

CMY

K

Travel and Leisure Southeast Asia.pdf 1 8/27/15 5:13 PM

C

M

Y

CM

MY

CY

CMY

K

AW Sofitel Advert - 203.2x266.7mmTravelLeisure - Oct2015issue.pdf 1 8/17/15 10:20 AM

Page 11: Travel + Leisure Southeast Asia Media Kit 2016

ADVERTISERS

LEADING ADVERTISERS: Singapore Airlines, Conrad Hotels, Rimowa,

Hard Rock Hotels, Canon, Lexus, Swiss, Ministry of Tourism Indonesia, Sofitel, Rolex

and many more.

CARLITO C. DAVIDE Pasig City, Philippines

“Very informative and entertaining! ”

Page 12: Travel + Leisure Southeast Asia Media Kit 2016

Great website!WEBSITEOur popular website TravelandLeisureAsia.com extends the Travel+Leisure Southeast Asia name into the online sphere in a user-friendly and easily navigable environment. More than this, the essential travel information we provide attracts and keeps users informed through online-only articles, a dynamic directory of listings for all the countries we cover and interactive travel blogs. Travel+Leisure Southeast Asia also has a strong presence on the most popular social-media platforms including Facebook, Twitter and Instagram, creating a fully engaged and dynamic online community along with the website.

Our digital products take Travel+Leisure Southeast Asia to a global audience interested in Asia as a destination and arms it with the tools needed to turn aspiration into reality. After reading a feature article or hotel review, users can instantly book their travel through the advanced integrated travel booking engine on our website.

D I G I TA LDIGITAL EDITION Travel+Leisure Southeast Asia is also available in a digital format for tablet computers like the iPad. This product represents a new set of opportunities for advertisers to reach a wider audience with technologically advanced campaigns including the use of integrated video clips.

For a full and detailed overview of all our digital products, please request our digital-products Media Kit.

LOH MENG YIK Byan Lepas, Malaysia

“Your tips in the magazine and online make me a savvy traveler!”

Page 13: Travel + Leisure Southeast Asia Media Kit 2016

DIGITAL

Facebook.com/TravelLeisureAsiaTwitter.com/TravLeisureAsiaInstagram.com/TravelandLeisureAsia

Page 14: Travel + Leisure Southeast Asia Media Kit 2016

FIRST 25% OF THE MAGAZINE CARRIES A 10% PREMIUM. A SPECIFIC REQUEST FOR A FIXED POSITION ANYWHERE IN THE MAGAZINE CARRIES A 20% PREMIUM. REQUESTED POSITIONING SUBJECT TO AVAILABILITY.

R AT E S A N D S P E C SADVERTISING RATES 2016 (US$)Full Page (FP) 8,513Outside Back Cover (OBC) 17,025Inside Back Cover (IBC) 10,783Double Page Spread (DPS) 15,466Inside Front Cover DPS (IFC DPS) 19,992Half Page 5,390Third Page 3,831

MECHANICALS/TERMS Double page spread (trim size) – 266.7mm X 406.4mmFull page (trim size) – 266.7mm X 203.2mm1/2 page horizontal (trim size) – 133.35mm X 203.2mm1/2 page vertical (trim size) – 266.7mm X 101.6mmOne third vertical (trim size) – 266.7mm X 67.73mmGatefold (trim size) – 266.7mm X 388mm

Page 15: Travel + Leisure Southeast Asia Media Kit 2016

RATES + SPECS

NOTES The printed matter should be within 5mm from the trim sizes. Gutter is 8mm (4mm on each page) for double-page spread advertisements.

DEADLINE Material delivery: due in the 1st week of each preceding month except for May 2016 issue. Your account manager will provide you with exact deadline dates.

VIA E-MAIL • High Resolution PDF, EPS or JPEG format with

a minimum resolution of 300 DPI. Please ensure all images that run to the edge of the page have a bleed of 5mm from the trim of the page.

• E-mail directly to: [email protected] and CC your account manager.

POST By courier to Advertising Dept., Travel+Leisure Southeast Asia, 16th Floor, Ocean Tower II, 75/17 Sukhumvit 19, Bangkok 10110, Thailand. Tel: +66 (0)2 204 2370.

PDF UPLOAD • ftp://[email protected] • Username: [email protected] • Password: adver

1 Create folder for artwork and upload 2 E-mail Account Manager and inform them of

upload and folder name3 Account Manager will confirm receipt

CONTACT Travel+Leisure Southeast Asia, 16th Floor, Ocean Tower II, 75/17 Sukhumvit 19, Bangkok 10110, Thailand. Tel: +66 (0) 2 204 2370. E-mail: [email protected]

1603, 16/F, Island Place Tower 510 King’s Road, North Point Hong Kong

LEE CUI LIN Singapore

“Love the ‘deals’ page! Keep up the good work!”

steps to log in

bangkok

hong kong

Page 16: Travel + Leisure Southeast Asia Media Kit 2016

No matter how effective regular advertising is, sometimes it cannot achieve all your goals. Please talk to us. We are always happy to discuss fully integrated, tailor-made communication solutions that will give your message that special impact.

S P E C I A L P R O J E C T S

discovery, curiosity and cultureexplore and discover asia-pacific through a different lens

unlocK your destination

Let us produce your special booklet or guide, highlighting your

message aimed directly at our readers.

BRIANA KERN Idalia, Australia

“I love reading T+L Southeast Asia!”

Page 17: Travel + Leisure Southeast Asia Media Kit 2016

SPECIAL PROJECTS

CENTRAL RETAIL A handy fold-out

map, produced by our own editorial team, of central Bangkok

focusing on retail and accommodation. A

fully integrated project including print, a

microsite, website, social media and eDM blasts.

W HOTELSA beautiful series of supplements,

polybagged with the magazine, capturing and reflecting the W brand values. Also published online.

SWITZERLAND TOURISM

A monothematic issue, produced by our own editorial team, with Switzerland content

only. A fully integrated project including print, a microsite, website, social

media and eDM blasts.

Page 18: Travel + Leisure Southeast Asia Media Kit 2016

T E R M S A N D C O N D I T I O N S

YILIN CHIOU Taipei City, Taiwan

“The best travel magazine! I love it!”

Page 19: Travel + Leisure Southeast Asia Media Kit 2016

Requests for advertising space must be accompanied by an insertion order made out to Travel+Leisure Southeast Asia, Media Transasia Ltd, 16th Floor, Ocean Tower II, 75/8 Soi Sukhumvit 19, Bangkok 10110, Thailand.

The publishers reserve the right to edit, revise or reject any advertising.

The publisher will not be liable for any consequential loss or damage occasioned by the failure of any advertisement to appear due to any cause nor its failure to appear on a specified date.

All advertisements are accepted and published by the publisher upon the representation that the agency and/or advertiser is authorised to publish the entire contents and subject matter thereof. In consideration of the publisher’s acceptance of such advertisements for publication, the agency and/or advertiser will indemnify and ensure the publisher harmless from and against loss or expense resulting from claims or suits based upon the contents or subject matter of such advertisements, including without limitation, claims or suits for libel, violation of right or privacy, plagiarism and copyright infringement.

The publisher reserves the right to destroy all transparencies or other material after three months. Such material will not be returned to the agency/advertiser unless requested in writing.

In the event of copy instruction not being received by the deadline, the publisher reserves

the right to repeat a previous advertisement of the same size or to run a house advertisement and the client will be liable for the full payment.

Contracts for advertising are non-cancelable. Cancellations by the advertiser or agent of any portion of a contract for any reason whatsoever nullifies all rates and/or position and protection for the remainder.

While every care is taken, neither the publisher nor agent is responsible for loss or damage to transparencies and other material.

The publisher will not be responsible for errors appearing in advertisements which are placed too late for proofs to be submitted or for errors due to late delivery of printing material from the advertiser or from a third party designated by the advertiser as a source for printing material.

All complaints or claims regarding advertisements published must be made in writing within 15 days of the date of publication and sent by registered post or recorded delivery to the publisher.

Incorrect rates or conditions or insertion orders which do not correspond to the rate card will be regarded as clerical errors and the advertisements will be published and charged for at the applicable rates in effect at the time of publication.

Any agency commission agreed upon is subject to delivery of artwork before deadline and payment of invoice by its due date.

Page 20: Travel + Leisure Southeast Asia Media Kit 2016