travel markets
TRANSCRIPT
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TRAVEL MARKETS, TRAVEL SERVICESAND DESTINATIONS
CHAPTER III
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TRAVEL MARKETS
A market is the prospective travel consumer of a travel component or a tour package, at the point of origin, while the destination is the place to visited or experienced within a geographical area of operation.
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Factors that Influence Travel
1. Age. Age plays an important part in the type of experiences that appeal to a person.
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Factors that Influence Travel
2. Gender. Gender also plays a significant role in travel motivation. This is due to role conflict.
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Factors that Influence Travel
3. Education. Different level of education,(a person’s socio-economic status, income level),
determine the types of new experiences a person is willing to accept.
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Corporate Travel or Business Travel
Is sponsored travel for financial or economic gain and for representation purposes in private or public sectors events.
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Leisure Travel or Holiday Travel
Is characterized by its motivators- physical, cultural, personal interaction and status or prestige.
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“Leisure Travel Motivators”
2. Cultural motivators- are those related to the desire to know more about the other people’s cultures and their way of life.
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“Leisure Travel Motivators”
1. Physical motivators- are those related directly to health, wellness and physics enjoyment.
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“Leisure Travel Motivators”
3. Interpersonal motivators- are those related to a desire to meet and make new fiends in other places, visit friends or relatives.
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“Leisure Travel Motivators”
4. Status and prestige motivators- are those related to self- fulfillment achieved through travel and include personal development.
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“Leisure Travel De-Motivators”
1. Cost of travel- travel is dependent on disposable income.
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“Leisure Travel De-Motivators”
2. Lack of time- People without enough time and cannot leave their job or business will not travel.
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“Leisure Travel De-Motivators”
4. Family stage- Parents of young children often do not travel because of the inconvenience of traveling with children.
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“Leisure Travel De-Motivators”
3. Health- Poor health is not conductive to travel.
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“Leisure Travel De-Motivators”
5. Lack of interest- Lack of travel information on destinations that may bring pleasurable experiences is a deterrent to travel.
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“Leisure Travel De-Motivators”
6. Fear and safety- Bad publicity about the destination creates doubt and fear.
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Holiday Market Variables
Socio-Economic and Demographic Variables
-Age, education, gender, -income, occupation, profession and civil status, -family size, family life cycle, -social class and religion can have impacts on food, mores, and dress codes.
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Holiday Market Variables
Product- Related Variables
-length of stay, transportation mode-brand loyalty, equipment type, recreation activity,- expectations and experience preference of travelers will also determine the contents and activities that they will do in the destination.
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Holiday Market Variables
Psychographic Variables-personality traits, life-style, attitudes, interest, opinions, motivations
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Holiday Market Variables
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Holiday Market Variables
Geographic Variables
-A visitors home country, region or residence and population density is examined.