travel · the berlin travel festival 2019 connects the new traveler directly with the travel...

TRAVEL

The Berlin Travel Festival 2019 connects the new traveler directly with the travel industry, gear innovators, adventurers, agencies, and lifestyle brands.

We offer a unique atmosphere that increases the visibility of your brand and offers the opportunity to build direct personal relationships with customers, brands, and other experts.

INTRODUCING THE BERLIN TRAVEL FESTIVAL 2019

© 2018, I LOVE TRAVEL

BTF 2019

The Berlin Travel Festival brings together a new generation of travelers and the travel world.

We're a place to discover new ideas, destinations, gadgets, and gear.


BTF 2019

A space for sharing stories, experiences, and ideas.


BTF 2019

A platform for communities to connect, celebrate, and create.


BTF 2019

TRAVEL & LEISURE


BTF 2019

TRANSFORMATIVE TRAVEL…

SHIFTS PERSPECTIVES

LEADS TO CULTURALUNDERSTANDING

INSPIRES LASTINGCHANGE

CREATESMEMORIES

PUSHESBOUNDARIES

© 2018, I LOVE TRAVEL 7

BTF 2019

Today, the most coveted travel experiences are those that inspire lasting personal transformation.

Being part of something bigger and having a positive social impact are the new values.


BTF 2019

THE NEW TRAVELER: WHAT REALLY MATTERS.

CREATIVE — We are pioneers, unafraid to try new things and willing to take risks, even if we don’t succeed. We feel the call to adventure and embrace new approaches.

POST-MATERIAL — We believe that experiences, authentic moments, the exchange of information and ideas have a value beyond money.

CONSCIOUS — This is our world – and we want to protect it. We consume less, consume consciously, and want to know where and how our products and services are produced.

PERSONAL — We find value in digital disconnect and simply being present in the here and now – because a meaningful moment is about more than its documentation.

COLLECTIVE — We believe the diversity of the global community, in both nature and humanity, is beyond value. We want to engage, contribute, and grow as a part of it.

OPEN — The world extends far beyond what we see and experience everyday. We seek to learn from others with backgrounds and knowledge that differs from ours.

© 2018, I LOVE TRAVEL 8

BTF 2019

Berlin Travel Festival visitors are young travelers: digital natives who enjoy a mix of spontaneity for short trips and planning for big adventures.

25—34 YEARS

35—44

45—54

43%

22%

20%

BERLIN68%

20%

12% Average spent on vacation: 50 € – 300 € per day

The majority share travel experiences on social media, with 75% posting at least once a day.

BUSINESS TRAVELS 6 + trips per year

LEISURE 2 x 10 + day vacations 8 + weekenders per year (3 x times more than previous generation)

University Degree 25.000—70.000 € Income p.a.

65% Travel abroad when possible75% Consider last-minute

vacations40% Value reviews and expert advice80%

63% 37%

FEMALE

MALE

WHO'S VISITING?

GERMANY

WORLD


BTF 2019

THE FESTIVAL


BTF 2019

THREE CORNERSTONES

The festival concept is built on three cornerstones:

CommerceContent Community

Commerce is represented on the Experience Floors, where consumers explore and connect with your brand.

Content is in the heart of our new Campus forum. The perfect platform for your brand ambassadors. This is where stories that deepen consumer's knowledge about your company are presented.

Community is the secret of the festival’s vibe. Engage with your peer group and foster personal interaction.

NETWORKING EVENTS

Communuty

CAMPUSContent

EXPERIENCE FLOORSCommerce

Promote and sell your offer

Increase your brand awareness

Add a personal connection to your offer


BTF 2019

EXPERIENCE FLOORS

This is your opportunity to promote and sell your offers. Visitors will be able to browse the venue according to their interests and specific travel movements. As they explore the festival, they will come into contact with experts and exhibitors offering helpful insights and information about the latest offers, destinations, gear, and apparel.


BTF 2019

Body, Mind & SpiritDIGITAL DETOX, MINDFULNESS, SELF-CARE, GIVING BACKExperiences that slow down and focus on the health of the mind and body, ranging from digital detox and retreats to opportunities to reconnect with nature.

Travel ServicesTRANSPORTATION, TECHNOLOGY, PERMITS AND VISAS, COMMUNICATIONSpecial related services within the travel, tourism, and hospitality industry that facilitate an easy an enjoyable travel experience. Ranging from full-service booking agencies and car sharing services to e-residency and communication for world nomads and entrepreneurs.


BTF 2019

Outdoor EscapesWANDERLUST, CAMP VIBES, VANLIFE, OCEAN LIFEAdventures in nature ranging from hiking the Alps to canoeing in Montana, wandering the California coast in a van to experiences on the high seas.

Culture JourneysHYPER-LOCAL, IMMERSIVE EXPERIENCESCultural experiences such as exploring new Nordic Cuisine in Scandinavia, taking a luxury train from Cusco to Machu Picchu, or discovering Cuban culture.


BTF 2019

WeekendersFUN, FAST, AND SPONTANEOUS ADVENTURESEverything from local escapes and quick city trips, to apps that offer the best last-minute deals, to the ultimate luggage and essentials for a quick weekend trip.

NestSTART-UPS, SMALL BUSINESSES WITH GREAT GAME-CHANGING IDEASSmall companies and start-ups that were founded within the last five years, and are built around sustainability, social responsibility, or smart, impactful solutions.


BTF 2019

CAMPUS

The festival is about listening, learning, and creating. The new forum for this is the Campus. It is the on-site location dedicated to presenting the festival event program. With a line-up of inspirational stories and adventures, tales of meaningful achievements, travel hacks, expert talks and classes, as well as engaging, hands-on creative sessions.


BTF 2019

StagesTravelers and mavericks share their stories, daring adventures on the road, and meaningful achievements within the (travel) world. Including keynote speeches, multi-vision shows, stunning photography, innovative pitches, and readings. Wanderlust guaranteed!

It's the perfect platform for your brand ambassadors to tell their fascinating stories.

Master Classes Visitors learn how to take professional photos, what it takes to become a travel journalist, how to travel on a budget, and how to avoid embarrassing faux pas abroad.

The audience is select group of engaged consumers who are interested in what your brand has to offer. Your biggest future fans!

Workshops & DIYBerlin Travel Festival hands-on workshops and DIY sessions are a chance to get creative and try out something new under the guidance of pros. No experience required!

There's no better chance to turn your customers into champions of your brand.


BTF 2019

CAMPUS PROGRAM TRACKS

FAST TRACK

SLOW TRACK CAREER PATH

GAME CHANGERS

OUTDOOR & ADVENTURE

NOMADISM

FAMILY AFFAIRS

CULTURE CLUB

SUSTAINABLE TRAVEL

PHOTOGRAPHY NOW

TRAVEL FILMS

FOODISTS

COMMUNITY

The Berlin Travel Festival creates a community of like-minded adventurers by connecting brands directly with travelers. It's is your chance to connect, exchange, and get loose with your fan base. Give consumers the opportunity to learn, experience, and celebrate together during exciting networking events.


BTF 2019

Entertainment ProgramOur entertainment program, including tastings, auctions, music, and performances is the chance for our visitors to simply get loose.

Host an event and reveal the fun side of your brand.

Networking EventsMeet new people, share knowledge, and go home with new contacts. Open up to your peers and industry colleagues about the future of travel. There's no better opportunity to learn than through direct communication within the world of travel.

Meeting PointsBecome the go-to meeting point for like-minded travel enthusiasts. It's the perfect way to turn the festival into a switchboard for your community.

Become a meeting point


BTF 2019

SHOP SHIFT

The Bright Future of Physical Spaces – Why location is more relevant than ever in a digital world.

We're taking a close look at the new role of physical spaces: What does retail of the future look like? How can increased customer enthusiasm for innovative travel retail concepts be taken into account? And, what shapes interactions between consumers and brands?


BTF 2019

Stage ProgramThe Shop Shift stage program starts an essential dialogue between industry leaders and thinkers in travel, retail, fashion, music, design, and technology.

A panel of experts will present their experiences in translating online business into offline retail.

New Retail ConceptsThe multidisciplinary exhibitor portfolio at the Berlin Travel Festival demonstrates a blend of products and brands that resonate with new concept store ideas.

The Experience Floors in the main venue function as a reference for potential future retail spaces.

NetworkingSpeakers, exhibitors, and select members of the travel press will have unique access to a special field within the travel industry, highlighted by the Berlin Travel Festival's Shop Shift conference.

Regardless of whether your brand represents hardware, consultations, or technical innovations, the conference festival offers a chance to enter into a dialog with your industry peers about one of the most discussed topics in the digital world: offline presence.


BTF 2019

EXPERIENCE FLOORS

CAMPUS

SHOP SHIFT A full day conference on Friday, March 8, for travel professionals and creatives focused on new retail architecture and brand spaces combining travel, fashion, and lifestyle concepts.

SNEAK PEEK From 12-7pm on Friday, we’ll allow visitors a free sneak peek of the exhibitor area.

TRAVEL NIGHT An invite-only networking event for Berlin Travel Festival speakers and exhibitors, as well as selected influencers and media.

DAY 1 DAY 2 DAY 3

TRAVEL NIGHT

SHOP SHIFT CAMPUS

EXPERIENCE FLOORSSNEAK PEEK

1000 sqm on-site dedicated to keynote speeches, expert panels, master classes, multi-vision shows, travel hacks, workshops, small group sessions, and DIY.

Brand spaces, product presentations, service areas, and testing opportunities across various branches.

The Berlin Travel Festival is a combination of conference, exhibition, networking event, workshops, deep-dive and master classes, and entertainment taking place over three days.


BTF 2019

BRAND


BTF 2019

TOOLS & ACTIVITIES

#Explore

Branded SpaceExhibition Booth

#Connect

Networking EventsMeeting Points

#Listen

PresentationsPanels

#Celebrate

TastingsShow Elements

#Learn

Master ClassesTravel Hacks

#Create

DIY ClassesWorkshops

We created a toolbox of measures and activities that help you reaching your business objectives and, at the same time, meet visitor’s expectations of the Berlin Travel Festival.

On the following pages we’d like demonstrate a few examples how we combined different measures for different exhibitors.


BTF 2019

MyVan by Mercedes Benz

Explore, Connect - Branded Space Exhibition Booth Listen, Learn - Keynote presentation on Main StageConnect - Premium Marketing Communications Package


BTF 2019

LAAX - Weisse Arena Gruppe

Explore, Connect, Create - Branded AreaListen, Entertain - Presentation on Cultural Stage


BTF 2019

Mecklenburg-Vorpommern Tourism

Explore, Connect - Branded Area Exhibitor Booth Premium Communication PackageCelebrate, Create - Community Event Live Band Skate-RampListen - Opening Speech


BTF 2019

Gestalten

Explore, Connect - Branded Space Exhibitor Booth Premium Communication PackageCelebrate, Create - Food Events DIY WorkshopListen, Learn - Keynote presentations Workshops


BTF 2019

Panasonic Lumix

Explore, Connect - Brand Space Network EventsCelebrate, Create - Photo Safaris ClassesListen, Learn - Photo-Hacks Workshops Keynote Presentations


BTF 2019

FIRST EDITION


BTF 2019

ENGAGEMENT

100

550

100

2.000

130

9.000

EXHIBITORS

ACCREDITED MEDIA REPS

SPEAKERS

TRADEVISITORS

EVENTS

TOTALVISITORS


BTF 2019

REACH

353.017

5.3 MIO

284.022

5.000

36.700

147

WEBSITE VIEWS

READERSHIP

FACEBOOKREACH

INTERNATIONAL JOURNALISTS

INSTAGRAM IMPRESSIONS

CLIPPINGS


BTF 2019

AWARENESS

250.000

8.000

17 MIO

20.000 150.000

400

VALUE OF CAMPAIGN IN

EURO

POSTERS ANDSTREET FENCES

TOTALREACH

FLYERS "THE NEW TRAVELER" MAGAZINE

SUBWAY TV SPOTS


BTF 2019

Berlin Travel Festival 2018 exhibitors joined us from across the globe, Austria to Australia, Iceland to Thailand.

In total, we counted brands, agencies, and organizations from eighteen different countries representing more than 350 international destinations.

50% of our exhibitors were directly connected to the travel industry, 20% were travel service providers, 20% represented fashion, tech, gadgets, luggage, and travel accessories, and 10% came from the print and content sector.

Accomodation & Living19%

Transport ⁄ Rental 7%

Travel Services13%

Travel Content, Publications

10%

DMC ⁄ Destination30%

Apparel, Gear, Luggage20%

EXHIBITOR PROFILES


BTF 2019

EXHIBITOR PACKAGES


BTF 2019

RAW SPACECreate your very own brand space

PERSONALIZED SET-UP

Minimum 16 sqm165 € per sqm

Electricity Fee 150 € (up to 10A)

Basic 290 € / Premium 580 €

Hall LightingHall Security Service

Free WiFi

10% Early Bird until August 31, 2018 20% Biennal Contract (2019 & 2020)

50% Non-Profits and NGOsRegistration Deadline November 15, 2018

Communication Package (see page 43)Association of German Trade Fair Industry (AUMA) fee: 0.60 Euro net/sqm

All prices indicated are subject to German value-added tax (VAT)

COMMUNICATION PACKAGE

INCLUDING

DISCOUNTS

MANDATORY SURCHARGES


BTF 2019

STANDARD MEDIUM LARGE

8 sqm1.760 €

1 Table2 Chairs

16 sqm3.520 €

1 Table2 Chairs

Basic 290 € / Premium 580 €

3 x 2,1 m Display for BrandingHall Lighting

Hall Security ServiceFree WiFi

Power Connection

32 sqm7.040 €

1 Table4 Chairs

COMMUNICATION PACKAGE

INCLUDING

COMPLETE STAND PACKAGESPre-Build, ready to showcase your brand

standard

medium

large10% Early Bird until August 31, 2018

20% Biennal Contract (2019 & 2020)50% Non-Profits and NGOs

Registration Deadline November 15, 2018



DISCOUNTS



BTF 2019

TRAVEL SERVICESOptimized for counselling

SMALL STANDARD

4 sqm880 €

1 High Desk1 Table

2 Chairs

8 sqm1.760 €

1 High Desk1 Table

2 Chairs

Communication Package 290 € / 580 €

1,2 x 2 m Display for BrandingHall Lighting

Hall Security ServiceFree WiFi

Power Connection

EXTRAS

INCLUDING





DISCOUNTS



BTF 2019

NESTStart Ups only!

MICRO SMALL

2 sqm400 €

1 High Desk

4 sqm800 €

1 High Desk

2 x 2 m Back WallNest Communication Package

Hall LightingHall Security Service

Free WiFiPower Connection

INCLUDING



Association of German Trade Fair Industry (AUMA) fee: 0.60 Euro net/sqmAll prices indicated are subject to German value-added tax (VAT)

DISCOUNTS



BTF 2019

COMMUNICATION PACKAGES

BASIC PREMIUM

€ 290

PUBLICATION Festival Magazine,

40.000 copies

Program Listing

Website Profile Page

EXHIBITOR TICKETS according to stand size 5 Visitor Day Tickets

€ 580

PUBLICATION Festival Magazine,

40.000 copies

Program Listing

Website Profile Page

SOCIAL MEDIA Special Channel Feature (Instagram, Facebook)

PRESS Box in Press Lounge

EXHIBITOR TICKETS according to stand size 10 Visitor Day Tickets

All prices indicated are subject to German value-added tax (VAT)© 2018, I LOVE TRAVEL

BTF 2019

TECHNICAL EQUIPMENT STAFF

LightingElectricity

Rigging

FurnitureVideoSound

Detailed service overview on request.

HandsSecurityCleaning

NOTES

ADDITIONAL EXHIBITOR SERVICES


BTF 2019

WE ARE


BTF 2019

BERLIN TRAVEL FESTIVAL TEAM

PROJECT MANAGEMENT Bernd Neff [email protected]

EXHIBITORS Gabriele Münster [email protected] Anush Muthesius [email protected]

PARTNERSHIPS & COOPERATIONS Anabel Malcher [email protected]

PROGRAM/SPEAKER Lydia Band [email protected]

PUBLIC RELATIONS Anja Voparil [email protected]

EDITORIAL CONTENT / SOCIAL MEDIA MANAGEMENT Alicia Reuter [email protected]

PRODUCTION Joerg Suermann [email protected]

Berlin Travel FestivalI Love Travel GmbHFalckensteinstr.47/4810997 Berlin

PHONE +49-30-629 015 [email protected]


BTF 2019

mailto:bernd%40berlintravelfestival.com?subject=

mailto:gabriele%40berlintravelfestival.com?subject=

mailto:gabriele%40berlintravelfestival.com?subject=

mailto:anush%40berlintravelfestival.com?subject=

mailto:anush%40berlintravelfestival.com?subject=

mailto:anabel%40berlintravelfestival.com?subject=

mailto:anabel%40berlintravelfestival.com?subject=

mailto:lydia%40berlintravelfestival.com?subject=

mailto:lydia%40berlintravelfestival.com?subject=

mailto:anja%40berlintravelfestival.com?subject=

mailto:anja%40berlintravelfestival.com?subject=

mailto:alicia%40berlintravelfestival.com?subject=

mailto:alicia%40berlintravelfestival.com?subject=

mailto:joerg%40berlintravelfestival.com?subject=

mailto:joerg%40berlintravelfestival.com?subject=

IMAGE CREDITS Thanks to all photographers contributing.

Copyrights belong to: © Nomadic by Choice

Except:

Page 2: Baturay Tüngür at EyeEm.comPage 8: Andrea Bemis, from Farmlife, Copyright Gestalten 2018

Page 15.1: Richard Giordano, from Hit the Road, Copyright Gestalten 2018Page 16.1: The Red Play Room Suite at The Student Hotel Amsterdam City

Page 16.2: Richard Giordano, from Hit the Road, Copyright Gestalten 2018Page 26: Michel Belhadi at belhadi-berlin.de

Page 33: James Barkman, from Off the Road, Copyright Gestalten 2017Page 34: Fabio Gomes at EyeEm.com

travel · the berlin travel festival 2019 connects the new traveler directly with the travel...

Documents