travel720 social media strategy comparison 051412 for q-fan

3
Before After Social Media Strategy Comparison travel720 1 by Qijiao Fan travel720 social media analytics reproduced with permission May 2012 More than 60% Increase with Impressions

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Page 1: Travel720   Social Media Strategy Comparison 051412 for q-fan

Before After

Social Media Strategy Comparison

travel720

1by Qijiao Fan travel720 social media analytics reproduced with permission May 2012

More than60% Increase with Impressions

Page 2: Travel720   Social Media Strategy Comparison 051412 for q-fan

Before After

travel720

by Qijiao Fan travel720 social media analytics reproduced with permission May 20122

Twitter participation significantly increased

Adjusted Targeted Demographics

Social Media Strategy Comparison

Page 3: Travel720   Social Media Strategy Comparison 051412 for q-fan

IMPRESSION DEMOGRAPHICS

Before After

Social Media Strategy Comparison

3by Qijiao Fan travel720 social media analytics reproduced with permission May 2012

CreatedVisibility & Content

Diversification

55% Impressions Increase

Adjusted Demographics

to 18-24 Target

travel720