travelocal ux slide show
TRANSCRIPT
TRAVELOCALThe app for elevating travelers’ experience
CONTENT
-Background-My Problems-My Research -Results-Solution-Competitor Analysis-Personas-Flow chart-Wireframe-Prototype
BACKGROUND
➤ I love traveling
➤ I’ve visited more than 100 cities in the last 10 years
➤ My favorite places are airports
➤ My favorite quote is“Travel is more than the seeing of sights”
➤ My favorite map is LOCAL PEOPLE
BEFORE TRAVELING
➤ Decide where to go
➤ Check the transportation and accommodation
➤ Do some research about the place including reading travel guides and search for information online
➤ Ask friends who live there or have ever been to the place for recommendations HOWEVER…
I WOULD…
MY PROBLEMS
➤ I don’t have much time to do research
➤ I don’t know anyone there
➤ None of my friends has ever been to the place I want to visitWhat about a package tour from a travel agency?Maybe.HOWEVER…
MY PROBLEMS
➤ Too many people
➤ The places in the package are too touristic
➤ The schedule is inflexible
➤ You can’t change the places you don't want to go to (shops, museums, etc.)
➤ Not very personal
I DON’T LIKE TOUR PACKAGES BECAUSE…
IS IT JUST ME? DO OTHER PEOPLE HAVE SIMILAR PROBLEMS?
MY RESEARCH
What kind of service can improve people’s traveling experience? (ask 10 friends)
INTERVIEW QUESTIONS
➤ Do you think you do enough research?
➤ What kind of tools do you like to use for your research?1. travel books 2. internet 3. ask people
➤ If you choose internet as your primary research tool, between mobile device and computer, which one do you prefer to use before traveling? why?
➤ What makes you decide to visit a new place on your vacation?1. know someone there 2. it is recommended 3. the character of the city
➤ What are your two major concerns about traveling to a place?1. cost 2. safety 3. weather 4. distance 5. transportation
➤ Do you usually travel by yourself or join a tour package?
Before traveling…
INTERVIEW QUESTIONS
About traveling in general…
➤ Tell me about one of your good traveling experience. Why was it good?
➤ Share with me your bad traveling experience, if any. Why was it bad?
RESULTS
➤ 50% of people don’t think they do enough research before traveling
➤ 80% of people prefer to use internet as their primary research tool
➤ Almost 90% of people using internet prefer to use computer before traveling because the screen is
bigger to read and it’s easier to book hotels and buy flight tickets
➤ 70% of people visit a place because they know someone there
➤ 60% of people usually take tour packages but 70% of people don't like them
➤ 90% of people are mainly concerned about safety
RESULTS
➤ Good memory
➤ Make new friends
➤ Have a good company
➤ Take a good rest
➤ Great food
➤ Find something unique
➤ Feel sense of freedom
➤ Worry-free
➤ Have fun
➤ Discover something new
Good traveling experience: Bad traveling experience:➤ Always in a rush
➤ The places are too crowded
➤ Get lost
➤ Get mugged or lose wallet
➤ Bad weather
➤ The places are too commercial
➤ Bad food
➤ Get sick
MY CONCLUSION
➤ BE PERSONAL
➤ BE FLEXIBLE
➤ BE RELIABLE
➤ BE CREATIVE
➤ HELP YOU EXPLORE SOMETHING DIFFERENT
➤ LET YOU BE YOU
➤ BASED ON YOUR OWN INTERESTS AND SCHEDULES
➤ MAKE YOU SMILE DURING THE TRIP
A GOOD TRAVELING SERVICE SHOULD
MY SOLUTION
Create a location-based tour guide service that provides travelers a
customized and authentic experience by allowing them to travel based
on their own interests and schedules with our native tour guides
DESCRIPTION No one knows a city better than the locals.
If you are fed up with cookie cutter tour packages and prefer to experience the things that
only natives see, this is the perfect place for you. After choosing the date, time and places you want to visit, we will connect you to local tour
guides who are available in the neighborhood. They will walk you through the city like a
friend and maybe bring you to their favorite corner café. We believe you’ll have fun.
TAGLINE
TRAVELOCAL —> Travel as a local
HOW IT WORKS
THEME Young at heart
EnergeticReliablePersonal
Approachable
OFC4D7 D8CD3C FFFFF
BRAND COLOR
LOGO (INSPIRATION)
LOGO EXPLORATION
COMPETITOR ANALYSIS
same strategy but different scope
COMPETITORS
-Location based audio guide
service
-The narrators from the app will
automatically guide you as you
walk in different iconic locations
-The narrators are locals who
know the city the best
-Only 10 cities available
-Location based audio guide
service
-The app will guide you through
the city by voice as a real
person
-The content is made by the
local tour guide
-More than 150 cities available
-City package tour service
-Provide many kind of local
tours based on activities or
places, time, transportation and
city features
-Each tour will be led by a tour
guide and have certain amount
of people
-More than 1000 cities available
-City package tour service
-Provide many kind of local
tours based on activities, places,
time, transportation, seasons
and attractions
-Each tour will be led by a tour
guide and have certain amount
of people
COMPETITORS
-City package tour service
-Provide many kind of local
tours based on activities or
places, time, transportation and
city features
-Each tour will be led by a
insider and have certain amount
of people going
-Location based local guide
service
-Help travelers find a local guide
to suit their travel style, interest
and purpose
-Tour guides from 3000 cities
available
-Location based group private
tour service
-Provide private tour in the
places you want to go
-The tour is categorized by
places and activities
-Location based local guide
service
-Help travelers to meet local
people, make friends and enjoy
their tour
-People centric service
Website Mobile app Customized personal tour guide
DETOUR YES YES NO
POCKET TOUR YES YES NO
RENT A GUIDE YES NO NO
VIATOR YES YES NO
VAYABLE YES YES NO
*SHIROUBE YES NO YES
TOUR BY LOCAL YES NO NO
*RENT A FRIEND YES NO YES
COMPETITORS
* Only SHIROUBE and RENT A FRIEND provide customized tour guide service; however, they don’t have a mobile app to support their service.
COMPETITORS
Pros Cons
1. Customized service2. 3000 cities available3. Select destination from map4. Good advance search engine(allowing travelers to choose their guide based on gender, age, activities and their interests)
5. It is easy to read
1. No mobile app support2. Brand image isn’t clear3. Web design doesn't bring out the quality of service1. Customized service
2. Allow travelers choose their guide based on gender, age, activities and their interests
1. No mobile app support2. The purpose isn't clear (It looks like a dating site rather than a traveling
site, due to the design)3. Web design doesn't bring out the quality of service
TARGET
Who are my target audiences?
DEMOGRAPHY
➤ Between the age of 30 and 45
➤ Mid level professionals
➤ Annual income between 60k-180k
➤ Enthusiastic and spontaneous explorers
➤ Those who don't like to follow the cookie cutter package
PERSONAS
France’s profile Age: 34 Occupation: Art director Live: New York Annual income: 80k Status: single Hobbies: traveling, biking
Her Bio
France is a senior art director, who has been working in advertising agency for 10 years. She works long hours and sometimes weekends. This is one of the reasons why she is still single. At her leisure, she likes to take pictures from different perspectives and believes that people are the most beautiful scene. To her, traveling is a way to discover her inner self and unleash her imagination. Her dream is to travel all over the world before the age of 50.
PERSONAS
Leo’s profile Age: 40 Occupation: Developer Live: San Francisco Annual income: 150k Status: in a relationship Hobbies: traveling, camping, reading comics
His BioLeo originally comes from Spain and he moved to the US when he was 25 years old. Unlike his coworkers, he is very adventurous and spontaneous. His girlfriend always complains about him being late on their dates but often smiles by his good surprises. He can’t stand staying at home all day, even in a rainy day. Staying on top of trends allows him to try different food and explore new things. When it comes to traveling, Leo tends to decide where to go at the last minute. To him, it doesn't matter where you are going but who you are going with which makes a trip special.
FLOW CHART
Website site
Mobile app
FLOW CHART
FLOW CHART
WIREFRAME Website
Mobile app
COMPOSITION / PROCESSLanding page wireframe
HI-FI WIREFRAME (LANDING PAGE)
Discover the unique face of a city at your own pace.
Travel as a local.
Number of travelers
End dateStart dateChoose your destination Search
Learn more Sign up Log in Become a tour guide
How Travelocal works?
Step 1 Step 2 Step 3
Find your city and date
Choose your tour guide
Smile.Enjoy your trip
Choose your tour guide
Popular Destinations
More Cities
New York
Image
London
Image
Barcelona
Image
Paris
Image
Upcoming Events
New Orleans Jazz Festival
Brazilian Carnival
Munich Beer festival
London Notting Hill Carnival
Indian Diwali Festival
Edinburgh Festival
The Venice Carnival
Contact us Site MapSupport FAQ Policy Gallery Download
Video background
LOGO
Discover a unique face of the city at your own pace.
Travel as a local.
Number of travelersEnd dateStart dateChoose your destination Search
Features Sign up Log inBecome a tour guide
Go beyond a set tour package
Popular Destinations
More Cities
New York
Image
London
Image
Barcelona
Image
Paris
Image
Upcoming Events
New Orleans Jazz Festival
Brazilian Carnival
Munich Beer festival
London Notting Hill Carnival
Indian Diwali Festival
Edinburgh Festival
The Venice Carnival
Video background
No one knows a city better than the locals. If you are fed up with cookie cutter tour packages and
prefer to experience the things that only natives see, this is the perfect place for you.
After choosing the date, time and places you want to visit, we will connect you to local tour guides
who are available in the neighborhood. They will walk you through the city like a friend and maybe bring
you to their favorite corner café. We believe you’ll have fun!
Learn how it works
About us Site MapSupport FAQ Policy Gallery DownloadContact us Become a tour guide
LOGO1 2
WIREFRAME (MOBILE)
PROTOTYPE Website
Mobile app
LAYOUT DESIGN
tour guide
