travelroi
TRANSCRIPT
Maximizing Returns on Recruitment Travel… and how USjournal can help
Cheryl DarrupBoychuck, CIEOUSjournal and FundsV [email protected]
Fund
sV D
emo,
Dec
'13
2
International Student Recruitment Strategies
Fund
sV D
emo,
Dec
'13
3
International Student Recruitment Strategies
brookings.edu/research/reports2/2015/01/22-global-metro-monitor
brookings.edu/research/reports2/2015/01/22-global-metro-monitor
brookings.edu/research/reports2/2015/01/22-global-metro-monitor
brookings.edu/research/reports2/2015/01/22-global-metro-monitor
brookings.edu/research/reports2/2015/01/22-global-metro-monitor
USjournal.com/fairs
brookings.edu/research/reports2/2015/01/22-global-metro-monitor
brookings.edu/research/reports2/2015/01/22-global-metro-monitor
USjournal.com/fairs
Fund
sV D
emo,
Dec
'13
14
Our prominent inquiry form encourages immediate action
Our prominent inquiry form encourages immediate action
An advertiser’s weekly or monthly spreadsheet
“Worldwide” and “General Inquiry”• Indicates an inquiry from a video page or profile page
If most fields are completed:• Indicates an inquiry that “pulled himself / herself” through our
simple selection process, and completed a longer form
Fund
sV D
emo,
Dec
'13
27
USjournal.com/info/map.php
Enhanced Student-facing Social Media Channels
facebook.com/USjournal
twitter.com/USAcademics
Enhanced Colleague-facing Social Media Channels
LinkedIn.com/company/usjournal.com-llc
slideshare.net/USjournal
twitter.com/FundsV
Our Funds Verification Initiative: FundsV.comDemo: Thursday, 12 February at noon EST
Mobile Web vs. Desktop Users
Re-designed with mobile / handheld devices in mind
Re-designed with mobile / handheld devices in mind
Re-designed with mobile / handheld devices in mind
What’s next?Prospective Advertisers• Review our Space Reservation Form: USjournal.com/e/15.pdf• Contact [email protected] to schedule a call
Current Advertisers• Send us your overseas travel itinerary so we can invite students• Make sure our social media channels are connected• Send us your multi-lingual video URLs to embed
Everyone• Consider multi-lingual promotions, however limited• Join our FundsV Webinar: Details at FundsV.com/page/about/• RSVP for FundsV / USjournal breakfast at NAFSA: Wed, 27 May• Connect on LinkedIn, Twitter and SlideShare• Review this session via slideshare.net/USjournal
Maximizing Returns on Recruitment Travel… and how USjournal can help
Cheryl DarrupBoychuck, CIEOUSjournal and FundsV [email protected]