traxx proposal
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A collection of pages demostrating the benefits of using our TRAXX system on your fleet of vehicles to maximise expose and generate results.TRANSCRIPT
Hi.We want to increaseyour advertising on
trucks you already own.
- Basically we’re sayingFREE BILLBOARD SPACE!
See How...
Advertising Trucks
10810 Kenwood RoadCincinnati, OH 45242
P. 513.554.4700F. 513.554.4702
www.advertisingtrucks.com
A D V E R T I S I N G
Your Trucks. Your Message. Your Media.
Traxx Global has partnered with Advertising Trucks to bring the best quick-change Truckside Billboard System to the roads of the U.S.A. This system was developed and engineered to exacting European standards, and now has over 12,000 trucks in operation from the UK to Australia to Brazil. Traxx is utilized by international brands such as Michelin, McDonald’s, Ikea, Macy’s, Nissan, Target, NAPA, Klosterman, and
Mercedes, just to name a few.
We’re experienced, we’re proven, and we’ve been tested.
Your Trucks. Your Media. Your Message.
12,000 Trucks in operation using the Traxx framing system from UK to Australia to Brazil.
10 Years in business and growing every day!
The World’s #1 Truck Framing System is Finally Available in America.
A D V E R T I S I N G
Your Trucks. Your Message. Your Media.
24 of the 25 Largest Newspaper
are experiencing record declines
in circulation.
- Newspaper’s circulation peak was
back in 2006, and is going steadily
down every year.
- Some experts have predicated that
newspapers as we know them will
be extinct by 2014.
90% of people that own a DVR/Tivo
skip the ads.
-Some experts predict that TV as we
know it will be extinct by 2018
(Distributed over the internet, no big
networks, mostly cable channels)
- Only 18% of TV campaigns generate
positive ROI.
Clear Channel and Bonneville Radio
advertising revenues declining steadily.
2012 Revenue down ___% from 2011.
-The number of iPods in the US
exceeds our population.
There Is No Doubt−Media IS Changing. Are You Adjusting?
Who Has The Remote?
The Constant Fragmentation of Today’s Media
With Radio, TV, Print, Direct Mail, and the Internet, consumers are in control. As consumers, we have
the ability to:
Ignore the radio while we’re on the phone in the car
Record our favorite shows and skip commercials
Forget the newspaper−we now get our news from various internet websites,
sometimes before the major networks have a chance to report (Twitter)
The direct mail in the trash
Visit hundreds of different internet based websites
OUTDOOR−The Last FrontierWith Our Habits Changing, Outdoor Truly Is the Last Frontier.
Comparatively, Outdoor Marketing Has The Lowest CPM of Mass Media Forms of Advertising!
As commuting distance increase, people are in their cars more often, for longer
periods of time; Outdoor makes more and more sense.
Outdoor provides continuous exposure and millions of impressions
Outdoor compliments existing media schedules
Outdoor is the last chance to put your ad in front of someone where they can’t escape
The Constant Fragmentation of Today’s Media
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OUTDOOR
The numbers speak for themselves. Across the board, outdoor advertising has the lowest CPM of any mass-media- based advertising method.
The concept is simple, but when you consider that all the costs of your fleet are already accounted for in other areas of your business, the media space on your trucks becomes a “free” asset, allowing you to extend the penetration and reach of your current media and marketing activity with a production only budget.
Images are crisp, allowing for a vivid and memorable advertisement
Rotating creative will keep your billboards fresh, meaning people will continue to look at the
same truck
Changeability means your ads can stay current, and in some cases even be reused
By installing the Traxx frame system, you can charge for the space on the sides of your trucks
( to key relationships ) much like you charge for the space on your shelves
A D V E R T I S I N G
Your Trucks. Your Message. Your Media.
Truck-side advertising isn’t a new concept. For a long time, one of the most intelligent marketing decisions a company could make was to wrap their trailer fleet and brand themselves with every mile driven. As with all good ideas, someone challenged the concept and made it better. Wrapped trucks are nice, but are more of a long-term branding solution. Truck framing allows for current advertising campaigns to quickly be added to your fleet.
Someone challenged the status quo. Why couldn’t the sides of a company fleet change like a billboard? Was it possible to change the message in an easy, cost efficient manner? Billboard companies rotate their client’s messages every four weeks and are tied into the overall marketing campaign. Why can’t fleet advertising be treated in the same manner?
Advertising Trucks introduces the Traxx system, the world’s most popular truck framing system. A Traxx Framing System allows you to change your message as quickly, easily, and cost effectively as changing a radio or TV spot. In fact, Advertising Trucks will develop a plan with your marketing and distribution departments to regularly change your messages and keep your marketing fresh. After all, for every 100 trucks you have on the road, you’re delivering over 6 million daily impressions. You might as well be delivering your most current message.
When You Start to Understand the Advantages and Overall Benefits of Utilizing a Framing System, You’ll Start to Ask Yourself, “Why Not”?
Some of the Key Features and Benefits
Why Frame?
Now You Can!
Why Not Just Wrap It?To Put It Simply−TIME
For Some Perspective, Here is Our 15 Minute Change Out
Wraps take time to install. Advertising Trucks can change a truck’s creative in literally minutes −15 minutes per side to be exact− usually while the truck is being loaded. This method satisfies both marketing and distribution.
1. REMOVE 1. REMOVE 1. REMOVE
1. REMOVE1. REMOVE1. REMOVE
Remove the Traxx framecorner
Slide on tension assembly
Use the release tool to open the frame
Locate tension assembly on track and close frame
Remove ‘old’ skin and hang ‘new’ skin
Fix corners and you’re done!
A D V E R T I S I N G
Your Trucks. Your Message. Your Media.
Use Your Trucks to Expand Your Advertising Message! No Matter What Part of the Season You’re In, You’re Trucks Are Constantly Moving, Reaching More Clients Daily!
Use Your Trucks
Money MetricsA Comparison of Traditional Outdoor Costs to a 40 Trailer Fleet
Traditional Billboards Truckside Billboards
80Four Boards Per Market(In 20 Markets)
Twelve Month Campaign(With 3 Creative Changes)
Production: $800 per board (3 x 80 x $800) $192,000
Media: $2000 per board, per month (80 x $2000 x 12) $1,192,000
TOTAL COST: $2,112,000
80 (40 Trailers x 2 Sides)
Twelve Month Campaign(Three different Advertisements)
Initial Installation: $6,300 per truck (40 x $6,300) = $252,000 (Includes initial graphic set)
Two Creative Changes: $3,600 per truck (40 x 2 x $3,600) $288,000
TOTAL COST: $540,000A savings over traditional outdoor of over$1,572,000
The average truck/trailer produces over 35,000 impressions per day
260 work days in one year
40 truck fleet x 260 work day x 35,000
Your trucks will produce over 364,000,000 annual impressions
What Does $500,000 Buy?
A D V E R T I S I N G
Your Trucks. Your Message. Your Media.
Most marketers tend to see a difference between fleet advertising and advertising on traditional outdoor methods like a billboard. The fact is though, they are one in the same. Simply placing a branded message or logo on your fleet isn’t utilizing valuable marketing space to it’s full potential.
Advertising Trucks embraces the logic that a truck in your fleet should be considered part of your media plan. As a moving billboard that you own, your ROI will be greater than any direct mail, coupon-pak, or newspaper campaign. If you are utilizing a coupon, direct mail, or newspaper, you should seriously consider placing your message on a media that nobody can ignore; your fleet. When you compare the pricing and logistics static billboards to a mobile marketing strategy that Advertising Trucks can provide, our services make that much more sense. We call it, “Production- Only Media.”
When your marketing efforts include traditional billboard advertising, there are a number of costs involved. Aside from paying for the actual production of the billboards, you are also charged with paying for the monthly media buy. This can add up over time, and beyond that, your billboard is static−serving one location.
Advertising trucks allows you the luxury of getting 365 days worth of billboard coverage, in the markets you serve, with no monthly media charges.
You Wouldn’t Advertise On a Billboard With Just a Logo So Why Would You Treat Your Fleet Any Differently?
What is “Production Only” Media?
Traditional Outdoor Vs. Truck Media
VS
Traditional Outdoor Vs. Truck Media Sync Your CampaignUse Your Fleet To Market The Same Message as Other Mediums
By utilizing Advertising Trucks’ cost effective and effortless quick change framing system Frisch’s can keep their fleet messaging in sync with their efforts in other mediums including television, print and radio.
Target promotions for Big Boy and Buddy Boy
Target promotions for Pie, and other Thanksgiving items
Target promotions for sundaes and Lent (fish sandwich)
When Frisch’s Marketing Message Changes, Their Fleet Changes−In MinutesCase Study
SUMMER
FALL
WINTER
A D V E R T I S I N G
Your Trucks. Your Message. Your Media.
How Can I Take Advantage of Advertising Truck Systems?
Where Does My Company Fit In?
1
2
3
“ “I am a Manufacturer or Consumer Products Marketer and I have my own Fleet of Trucks
This is the most common and straight forward type of program we engage in. This scenario usually pulls from an existing budget that is either cap ex (fleet acquisition and identification) or marketing and advertising (better buy than traditional billboards or electronic media). Changing the message easily and frequently is the reason most clients change from cut vinyl lettering or wraps. Or some clients who hadn’t used their truck real estate as an advertising asset see the value as opposed to traditional media buys. This program truly uses Your Trucks to promote Your Message and creating Your Media from an expense that isn’t going away!
A mass marketing bang for your buck! A little more entailed than box 1 because it involves two entities communicating and possibly sharing in the investment - but it’s just old fashioned co-op advertising that reaches millions of people at some of the lowest CPM’s in the business. Instead of a truck with the retailer name on it and maybe a positioning statement, why not promote your store with big bold seamless graphics and feature some of the great products you carry? And while you’re at it, why not rotate them seasonally and graphically? Yes, it is that easy to take your advertising to another level.
Anybody in their right mind who has the variable cost of operating a fleet should be open to offsetting some cost with ad revenue or help strengthen relationships with clients at the very least. With fuel, insurance, and payroll expenses mostly out of your control, why not let advertising Trucks help offset some of these costs? If you have clients you haul for constantly and would like to solidify your relationship then that would be your first step. We can make your trucks look like your clients which will only help build their brand and position you as a true partner.
“ “I am a Department Store, Specialty Store or Grocer with my own Fleet of Trucks moving other company’s products through my distribution points
“ “I own a Fleet and I would like to rent my trucksides as billboards to a 3rd Party Advertiser
We Specialize In Project Management. Every Project Is Different. We Encourage You to Explore the Advertising Trucks Difference.
Clients We Work With:
A D V E R T I S I N G
Your Trucks. Your Message. Your Media.
Product Gallery
Your Trucks. Your Message. Your Media.
TRUCKFRAMING
Your Trucks. Your Message. Your Media.PROVEN
AFFORDABLE
QUICK & EASY
So Why Advertising Trucks?Our system is the most popular in the world and is utilized by top brands like McDonalds, Michelin, IKEA - just to name a few.
Mobile billboards are one of the most cost-effective mediums available and our system’s competitive price allows your company to take advantage of this.
The system can be installed in 2 hours (per truck) with change- outs taking a mere 20 minutes (per truck). This minimizes vehicle downtime with little disruption to your schedule.
So now you understand about FREE BILLBOARD SPACE!
Light & SlimThe system is very light and slim and therefore doesn’t cause drag or have a significant affect on your gas mileage or overall vehicle weight. Also, the system is affixed to the truck using a 2-part epoxy or rivet option. As a result, we don’t drill into your box and affect the warranty.
ServiceWe become an extension of your company and are always just a phone call away.
Quality AssuranceWe care about your framing system as much as you do. Our Traxx framing systems are a direct representation of our company and we want them to look good and perform for their lifetime.
All InclusiveWe offer full service design that can do anything from developing a concept to print preparation. Our high quality printing will ensure your message is flawless our on the roads and our installation teams offer flexible hours nationwide.
A True Advertising CompanyEverything we do is about making sure the vehicle media is an effective, accountable and valued communications platform for everyone involved.
www.advertisingtrucks.com