treat data like a gift

copyright Juice, Inc. 2015

Treat data like a gift A Juice webinar

copyright Juice, Inc. 2015we know packaging triggers emotion

copyright Juice, Inc. 2015attractive, joyful; but poor gift wrapping


Color has Meaning

copyright Juice, Inc. 2015no purpose on how color is used


Categorical Lots of contrast between each adjacent color

Sequential Colors can be ordered from low to high

Diverging Two sequential schemes extended out from a critical midpoint value

http://colorbrewer2.org/

Low

Low

High

High

Use Color Purposefully

http://www.juiceanalytics.com/design-principles/limit-colors/

http://colorbrewer2.org


Sequential Colors Colors can be ordered from low to high


Diverging Colors Two sequential schemes extended out from a critical midpoint value


Welcome, Andy sign-out

REPORT PARAMETERScampaign:Thirst Crush

start date:1/1/10

end date:5/30/10

brand:Gatorade

Total Visits

Player Impressions

35.9k

35.9k

Awareness

Engagement

Viral

Influence

33.4kUnique Visitors

Total Interactions - Mouse Over

35.9k

Average Engagement Time Spent in Player

per Unique Visitor

12m 15s

Total Player Placements222

Levels of Virility16

Total Influencers104

Total Spectators35.9k

POEs | trends

13.5k9.73k

12.7k

Feb March April MayJan0

102030405060

0.60:1Earned to Seeded Ratio

What are the Trends for Unique Visitors for all sites?

What is the Paid-Owned-Earned Split for Unique Visitors?

33,372Unique Visitors

5,167Daily Average

Unique Visitors

9,899Monthly Average

Unique Visitors

daily | monthly | cummulative

Totals | POE breakoutsFacebook | Audience Detail

What are the Demographics for Unique Visitors for all sites?

G E N D E R

FA M I LY H A S C H I L D R E N

Paid F M

Owned F M

Earned F M

Paid N Y

Owned N Y

Earned N Y

12k10k8.2k7.5k7.1k6.9k6.9k

I N C O M E

$51k -$75k

$101k-$150k

$151k+

<$50k

$76k-$100k

12k10k8.2k7.5k7.1k

L O C AT I O N

UK

Australia

Canada

United States

Brazil

12k10k8.2k7.5k7.1k

A G E

Welcome, Andy sign-out

REPORT PARAMETERScampaign:Thirst Crush

start date:1/1/10

end date:5/30/10

brand:Gatorade

Total Visits

Player Impressions

35.9k

35.9k

Awareness

Engagement

Viral

Influence



35.9k


per Unique Visitor

12m 15s


Levels of Virility16

Total Influencers104


POEs | trends

13.5k9.73k

12.7k


102030405060

0.60:1Earned to Seeded Ratio

What are the Trends for Unique Visitors for all sites?

What is the Paid-Owned-Earned Split for Unique Visitors?


5,167Daily Average

Unique Visitors


Unique Visitors

daily | monthly | cummulative


What are the Demographics for Unique Visitors for all sites?

G E N D E R

FA M I LY H A S C H I L D R E N

Paid F M

Owned F M

Earned F M

Paid N Y

Owned N Y

Earned N Y

12k10k8.2k7.5k7.1k6.9k6.9k

I N C O M E

$51k -$75k

$101k-$150k

$151k+

<$50k

$76k-$100k

12k10k8.2k7.5k7.1k

L O C AT I O N

UK

Australia

Canada

United States

Brazil

12k10k8.2k7.5k7.1k

A G E

How did the Gatorade thirst crush campaign perform by age group for owned sites?

Age POE Unique Visitors

2-17 3-A

18-24 3-B

25-34 3-C

35-44 3-D

45-54 3-E

55-64 3-F

Total Visits

4-A

4-B

4-C

4-D

4-E

4-F

Player Impressions

5-A

5-B

5-C

5-D

5-E

5-F


102030405060

POE:Owned!

What are the Trends for Unique Visitors for owned sites?


2,002Daily Average

Unique Visitors


Unique Visitors


What are the Demographics for Unique Visitors for owned sites?

Total Visits

Player Impressions

10.2k

12.3k

Awareness

Engagement

Viral

Influence



12.3k


per Unique Visitor

15m 03s


Levels of Virility2

Total Influencers6


POEs | trends

A G E

55-64

18-24

65+

35-44

45-54

2-17

25-34

12k10k8.2k7.5k7.1k6.9k6.9k

Categorical Colors show focus; offer context


Typeface sometimes fonts speak more than you realize


h!h Serif

Sans serif


Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea

commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat

non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

History of Medicine

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor

incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,

Simple Font Framework





History of Medicine



Body Text Clean readable text,

50-80% of your text will look like this.

• 10-16pt • Arial or Georgia





History of Medicine



Header Use to separate and name

sections

• 150%-200% of body





History of Medicine



Notes Additional things a user

should be aware of • 85% of body • Lower contrast





History of Medicine



Emphasis Draw the eye to

key points

• Same size as body • High-impact color/bold/italic





History of Medicine




Applying Text Give them something to read


A gift with no name


Titles, Subtitles, Questions, Labels


Before and After


Research report

Internal External

Static

summary

Interactive application

Target audience...

Delivered as...

Reporting

Dashboards

Data products Interactive, web-based solutions sold independently or delivered as part of another product

Web based Feature-rich

Solve specific

problems

Where are we going?

TM

Who is Juice?

Recognized thought leaderFocus on the end user

We work with great companies!


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treat data like a gift

Design