Thuvaaragan KuruparanTreatment

Product

Our production company, HTR Productions, has come up with a five minute long short film called Broken. As our main target audience is teenagers from 12-30, we will market the product mostly on the Internet. This is because most teenagers and young adults are always on the Internet and this would mean that it is easily discoverable and accessible to them. The more accessible it is the faster the product will across to the target audience. Some of the ways we can promote the movie is by creating a twitter page and YouTube page. We also aim to market our production at cinemas, televisions and also magazines. Magazines are another great way of promoting our production as many teenagers read them and therefore it will gain much attention. We think that as a group we should do as much as possible to aim the production at the correct target audience and use all the methods of promoting the production to succeed in that.

Target Audience

Our target audience is from 12 to 20 therefore our production being certificated as 12. The socio economic group that we aimed our production at is E to B. This is because our target audience is mainly students, who come under E as they are mostly in education and also the people that are around 30 years old who mainly come under B as they will not be earning large amount of disposable income. It will also be marketed at young adults who enjoy watching dramas such as Forrest Gump and Frida. As a group we hope that we receive a good response from our target audience. As the production is a drama, we also aim to alarm them so that the production meets is generic conventions. This can be done through not only the filming but also editing and sound.

Context

Our product should become popular through the mediums we use to create awareness ofit such as the marketing we hope to use; the internet, Twitter, YouTube, search engines such as Google, Facebook, etc. This would increase awareness of our production and the more exposure it has, the more our target audience will know of it and as will others. Also, the internet is easily accessible to all. It will also mean we can gather more feedback as it will be well known. Other ways we can create awareness is on television (Film4, Channel 4 etc.).

Media Language

Our aim is to follow many of the conventions of a drama film as it will give or target audience a sense of reality. This should be done by using sound, editing and lighting as they are really important when creating a drama production, if all three are done to a really good standard, the production can be as great as planned, and it will have an emotional effect on the audience. Also, the shots used in our production will add to drama due to it being slow and helping portray the main characters feelings.

Furthermore, the location and actors/actress in the production should be of the same or at least a similar age group as those that our production is targeted at. Moreover, sound is also extremely important, to help the audience show sympathy for the character.

Institutions

The name of our company is HTR Production and our production will be shown across most mediums such as the internet, television and magazines. This allows us to reach our target audience not only within the UK but also internationally, which is what we hope to end up reaching.

Representation

We will be presenting our characters stereotypically as this will help our target audience relate to the final production. An example of this is our main character whos is disabled and is on a wheelchair. He is represented as vulnerable, alone, helpless, hopeless and depressed; which is what disabled people are stereotypically associated with. We think that this portrayal of the character will help us even more on getting our point across to the audience and have tem sympathize for the main character.

Genre

We have decided to with the genre drama. This is due to the fact that we, as a group believe that it sparks interest within our target audience as well as it being able to be informative and it also leaves us with many options as to what the opening sequence could be based upon. We used many different films and extracted a few ideas e.g. the editing of sound and/or shots used in order to make the final production effective and appealing. We aim to follow the codes and conventions of a drama. We also decided to leave the five minute short film a cliff hanger, wondering what happened and thinking about the causes of not paying attention while driving and crossing the road as well as what a disabled persons life is like. Our location can be classed as stereotypical as it is set in a care home, outside of a hospital and also the tube station. This may make our production seem more relatable and realistic and would have the audience feel sorry for the main character as well as lure them even more into the film due to its believable nature. 1