treatments and paperwork. types of music video cinematic v. photographic cinematic film grammar,...
TRANSCRIPT
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Treatments and Paperwork
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Types of Music Video
Cinematic v. Photographic Cinematic
Film grammar, narrative/dramatic progression, performance
Progressive: time and space (Jonze “Feel the Pain”) David Fincher, Spike Jonze, Sophie Mueller
Photographic look/feel not really “story”, collage/juxtaposition,
texture, color, lighting Sam Bayer, Mark Romanek, Anton Corbijn, Gondry
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Categories of Music Video
Performance Story (interlacing narrative) Concept Gag Dance Animation Party/Club Film Clip Hybrid
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How do we come up w/ ideas?
Exercise / Yoga Sample Daydream Meditate Look for inspiration / Consume Substance Sporadically Geographical Space or Space
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Treatment Form
• One word to 3 pages
• Courier font type
• Tear sheet / Visual element (“visualment”...visual treatment)
• Include “categories” as descriptors
• Concise
• Treatment writers
• Storing ideas
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Modes of Treatments
• Describe unfolding...A happens, B happens, C happens. A short story
• Outline...use headers such as “The Look,” “The Feel,” “The Concept,” “The Performance,” “The Hook”
• Crazy babbling, one-word, no punctuation, collage, poem, “Blow stuff up” (Roman Coppola for Fat Boy Slim's “Gangster Tripping”)
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Writing Treatments
• Visual hooks
• Have idea of what artists DON'T want; be aware of their image and personalities
• Address:
– Narrative/Concept, shot choices, some of the locations, wardrobe ideas, action
– Style/feeling, performance style, cite other media by artist or in general
• Lyrics or instruments AS lyrics
• Brevity!
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Nigel Dick says
• Break a song down (lyrics, bars, breaks, length, choruses...structure)
• Use structure and break into “acts”; narrative reflects or interacts w/ the structure
• Store your ideas...
• Need to sell the treatment, cater to label/marketing strategies
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Egan and Barry say...
• Process of making “mini-movies”
• Listen to song...feeling, adjective, picture
• Look for inspiration
• Write descriptively
• Add visuals!!!
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Jeff Clark says...
• Originality and professionalism
• Artist name, song title, director's name, production company at top
• Overview: breakdown and purpose
• Style: visual style, color, texture, mood, glam; Avoid technical discussion, just what not how
• Concept: linear, discontinuous, dream, etc. The hook! Regardless, write organized!
• Summary: final sales pitch for idea!
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“99 Problems”
• 2004, Jay-Z
• Dir. Mark Romanek
• 4 VMAs, 3 MVPAs
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“Heard Em Say”
• 2005, Kanye West
• Dir. Michel Gondry
• 2 versions (2nd is all animation)
• Macy's (Christmas them...release mid-December...commerce?
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“The Unforgiven”
• Metallica, 1991
• Dir. Matt Mahurin
• Connection between performance and narrative, musician and actor
• Uses shots and elements of continuity in disjunctive editing (spatiotemporality.)
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“Rap Song”
• 2010, T-Pain feat. Rick Ross
• Dir. Todd Angkasuwan
• Freeze effect w/ 3D renders, and “gags”
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“Doo Wop (That Thing)”
• 1998, Lauryn Hill
• Dir. Big TV
• Juxtaposition of historical eras / split screen
• Connection between 60s soul and 90s “neo-soul”
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“If I Ruled the World”
• 1996, Nas feat. Lauryn Hill
• Dir. Hype Williams
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Release Forms
• Talent / Model / Minor Release Form
• Large Group / Concert Release Sign
• Copyrighted Materials Release Form
• Location Release Form or Permit