trees are the key online toolkit: finally – a common messaging framework in a commonsense package...
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Trees Are The Key Online Toolkit: Finally – A Common Messaging Framework in a Commonsense Package that YOU Can Use Scott Ward, Fifth Estate Communications | Jennifer Judd Hinrichs, Sustainable Urban Forests Coalition (SUFC) Hear and see how this open-access toolkit can buoy your advocacy efforts and how others around the country are using these free resources to add depth and content to the work they’re doing. The communication initiative (led by SUFC and Fifth Estate) is a tangible outcome from the Vibrant Cities & Urban Forests: A National Call to Action Task Force Report. The toolkit includes: About: Issue-specific talking points to help insert the value of urban forestry into any conversation. Off-the-shelf and fully brandable print and online communications products adaptable to your specific needs and resources. Outreach and engagement tools for expanding the circle of stakeholders advocating for urban forests.TRANSCRIPT
THAT CAN UNLOCK THE FULL POTENTIALOF YOUR COMMUNICATIONS AND ADVOCACY
• A committed group of individuals came together to create a bold vision for the future and a blueprint for getting there.
How this all started …
• An open-access online toolkit that works across disciplines and platforms to:
– Create unified language around urban forestry and urban forest advocacy.
– Empower the broadest possible range of organizations to utilize an effective set of tools.
– Broaden our outreach beyond our traditional allies and partners.
– Maximize the impact of our individual and collective efforts.
Where we are now
• Based on research and testing the Toolkit enables users to:
– Create clear“cycle of value.”
– Provide multiplepoints ofengagement.
– Meet people where they’re at.
• Geographically.
• Emotionally.
How it works/our “theory of change”
National
Local
Public
Donors
• Customizable suite of electronic materials, both branded and nonbranded.
– Brochure
– Presentation slides
– Targeted articles
– Proclamation
– Op-ed, letter to editor and social media content
– Live-read PSAs
– Stakeholder-specific tools and talking points
– Prezi
– National map
What’s inside?
• Baltimore Sun op-ed
• Social justice blog post
• Map postings
• Widget adoption
• Custom content
• Hashtag pickup
• Expanding network
What can youdo with it?
QUESTIONS?