Treesure is a mobile game which will make

families leave the couch and go

outdoors.

Treesure wants to save the children and parents from becoming couch potatoes.

Treesure application is just a start.

A good one.

The vision

The problem

The problemWho’s to blame? None of these? Parents?

Facts

Ok. Let’s face the facts.

It is 2011.

It is not socool to build these anymore:

Outdoors?

But it is still cool outdoors, isn’t it?

The solutionWith Treesure it is fun to move:

1. Choose a theme

2. Start walking, running and jumping

3. Get Rewards!

Video:

http://www.youtube.com/watch?v=0tVmSIftiwg

Concept explained

Revenues

Advertising 70%- Sponsored routes, targeted to big consumer marketers

App Sales 15%- In app purchases (0,99€/theme)

Partnerships 15 %- Schools, communities, sport clubs,

Revenues

• Treesure has a good point, gives out good PR

• One big partner from the day one (i.e. big shop chain)

• Food bloggers, forums for parents, parents activated on social media i.e. Facebook

• Own contacts from 20 plus years of experience in media, marketing and PR industry.

Marketing

• 2011: Need for funding of 100k€• 10k€ market research• 10k€ demo version• 40k€ R&D of application• 40k€ marketing and launch

Financing

• May 2011: Treesure Oy (Ltd) was found• End of summer 2011: Demo• Autum, 2011: Launch 1.0• End of 2011: Marketing• 2012: Rapid growth and developing• 2013: New products• 2014: Profitable company with different

brands for moving kids

The great steps

Ville Kormilainen, CEO• In media business since 2000• Editor-in-chief for children and youth magazines since

2008• Two small children• Too lazy to work out

Samuli Lahtinen, creative director• In media business since 1998• Graphic designer and cartoonist• Two small children• Too lazy to work out

= Nearly 25 years of experience in media biz

The team

Do you have kids?

Do you know any kids?

Do you know any lazy kids?

Are you worried about that?

That’s why.

Why Treesure?

Augmented reality?

Treesure for teens?

Treesure sporting gear?

Treesure GPS equipment for kids?

Hyperlocal Treesure?

There’s no limit.

That’s not all, folks

http://treesure.wordpress.comwww.facebook.com/treesure

Twitter: @TreesureApp

Thank you!