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Page 1: Trefor
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LinkedIn: A global pool of talent

Europe, Middle East and Africa:

65M+

North America: 85M+

Asia Pacific: 39M+Latin America and

Caribbean: 20M+

225M+Members worldwide

130 M+Monthly unique visitors

+2 newMembers per second

Monthly uniques source:Comscore

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Why members come to LinkedIn

EverywhereWork wherever our

members work

InsightsBe great at what

you do 

IdentityConnect, find, and

be found

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Your Follower Community649 Followers connect you to 141,270 connections

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Your Company Network44 of your employees connect you with 265 people at Dong Energy

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THE RECRUITMENT ENGINE

AWARENESSActivate employees

Explain why and howPOSITIONINGExplain why

CONVERSIONTargeted Jobs

HEADHUNTINGContact the very best

WHAT IS UNIQUE?

TALENT POOL – Passive & Active candidatres

TARGETING – Right opportunity to the right candidatre

ENGAGEMENT – Tap into existing engagement

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BROADCASTCompany Page

THOUGHT LEADERSHIP, CONTENT MARKETING & LEAD GENERATION

COLLECT LEADS

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Source automaticallyReach the right candidates for all of your roles

1. Talent Pool: The best passive and active candidates

2. Targeting: Right opportunity, right candidate, right context

3. Results: More great hires, less effort

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Reach the best candidates, not just the active ones

Passive>80

%

225M+

Active<20

%

members

1. Talent Pool

Active CandidatesWork on their job search- Search job boards- Seek out many opportunities

Passive CandidatesWork on doing their jobs better- Develop networks- Only listen to the right opportunities

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Talented professionals are connecting with your company today

Profiles visited by…

members per month

Note: employee profile viewers and company page viewers reflect unique members visiting

1. Talent Pool

Employees on LinkedIn

742

Missed opportunity to influence these professionals

Company pageVisited by…

members per month108

~225

©2013 LinkedIn Corporation. All Rights Reserved. 10

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Financial AnalystBank of America

Sr. HR DirectorGap Inc.Amazon

Sr.

TREFORHR Director

TREFORFinance Manager

Projektchef

BryanFinance Analyst

Erica SteveDirector of HR

Projektchef

TREFORProjektchef

JOBS YOU MAY BE INTERESTED INJOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN

Target every candidate with relevant jobs automatically

More applications come from LinkedIn recommended jobs than searches

2. Targeting

©2013 LinkedIn Corporation. All Rights Reserved. 11

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Members see personalized jobs every time they log in

Erica Robertson

Your ideal passive candidate

Projektchef

TREFOR

Projektchef

ProjektchefJuniper Networks

LiveOpsProjektchef

Senior

2. Targeting

©2013 LinkedIn Corporation. All Rights Reserved. 12

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What do candidates see when they visit your employees’ profiles?

742 professionals visit your employees’ profile pages every month

Viewing profiles is the #1 activity on LinkedIn

Erica Robertson

Your ideal passive candidate

Projektchef

2. Targeting

13

Note: number of professionals visiting reflects unique members visiting your employees profiles

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Your target talent is networking with your employees

Note: number of professionals visiting reflects unique members visiting your employees profiles

742 professionals visit your employees’ profile pages every month

Top job functions Top viewer companies

2. Targeting

©2013 LinkedIn Corporation. All Rights Reserved. 14

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Engage them with personalized opportunities

Erica Robertson

Your ideal passive candidate

Projektchef

2. Targeting

742 professionals visit your employees’ profile pages every month

©2013 LinkedIn Corporation. All Rights Reserved.

Note: number of professionals visiting reflects unique members visiting your employees profiles

Erica Robertson

Project Management

TREFOR

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Note: company page viewers reflect unique members visiting your company page

2. Targeting

Erica Robertson

Your ideal passive candidate

Projektchef

©2013 LinkedIn Corporation. All Rights Reserved. 16

Your company page experience is limited today

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Join the team that is transforming the future.We are passionate about what we do.

Companies Home | TREFOR

Jobs at

Ariel Hsiao

Amazon

ABOUT Watch the video for a peek into the fast-paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers.

Plus, we’re really excited to show off our newly remodeled office space!

Check out the links below for more about us:

Our Career Site ►

TREFOR 597 followers

TREFOR

TREFOR

Projektchef

Todd Logan

VP of Finance

Emily MeinhardtAccount Executive

Hillary Carroll

Manager of Operations

Projektchef

Projektchef

Projektchef

Director of Project Management

Director of Project Management

Senior Projektchef

Senior Projektchef

Careers

Show relevant opportunities with rich employment branding

Erica Robertson

Your ideal passive candidate

Projektchef

2. Targeting

©2013 LinkedIn Corporation. All Rights Reserved. 17

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2. Targeting

Reach candidates with personalized jobs on mobile as well as on their computer

Job you may be interested in:

ProjektchefTREFOR

Erica Robertson

Your ideal passive candidate

Projektchef

©2013 LinkedIn Corporation. All Rights Reserved. 18

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Influence candidates at every touch point

Erica Robertson

Your ideal passive candidateProjektchef

Hired

Networkingwith employees

Researching your company

Following your company

Viewingrelevant jobs

2. Targeting

©2013 LinkedIn Corporation. All Rights Reserved. 19

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November

Erica Robertson

Joined

New Hire

TREFOR

TREFOR

We can measure LinkedIn’s influence on hiring

Erica Robertson

ACME systems

3. Results

Jobs you maybe interested in

July

Viewed a job on LinkedIn

LinkedIn Influenced

TREFORProjektchef

Projektchef Projektchef

©2013 LinkedIn Corporation. All Rights Reserved. 20

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