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The New ‘Bare All’ SS16 trendWith new stock hitting the high street for Spring/Summer 16, the way to bare skin this season
is through the shoulders. Bare shoulders, draped sleeves and asymmetrical designs have all
been taken from the catwalk from Paris to New York and this season the spotlight is on this
silhouette. From bohemian to Bardot, to architectural to colour blocking this shape seems to
define this years SS16 looks.
Exposed shoulders seems to be this seasons way of targeting a sultry look without being
explicitly sexual. What’s better is that this look is overly universal and flattering to any body
shape and style. The shape isn’t a new design, designer Donna Karen explained her infamous
1993 off the shoulder gown to Ingrid Sischey in 2004 as ‘the ball of the shoulder, is the only
part of a woman’s body that does not age. A woman never gains weight at her shoulder
point.’ Her comment reinforced the fact why this design is so flattering and popular.
The fuss of having to worry about buying Spanx for our tight midi skirts or making sure our
legs are looking tanned and toned doesn’t matter with this favourable look. The bare shoulder
allows femininity, glamour and wear ability for us body conscious fashion followers. More
recently designers have started to realise women are becoming more insecure with having
their arms exposed. Sales executive for Kalayci London said at Pure London, ‘’the only
struggle is now people do want to cover up their arms and people are looking for more [ways
to] cover up, but if its off the shoulder people are still covering part of the arm and their
happy with that,’’ ‘’people still like it (off the shoulder) and its still sexy yet still covering up
the bingo wings so to speak.’’ Later adding in ‘’they (women) don’t mind showing shoulder
but don’t want to show a full arm.’’
Long kaftans and flowing maxi dresses incorporated many of the cold shoulder looks in
various collections at Pure London trade show for the upcoming season. The easy to wear
kaftan designs are light for summer wear as well as hiding a multitude of sins with its loose
silhouette. Sales advisor for Zaeem Jamal, based on Kings Road in Chelsea says on the kaftan
dresses from their collection ‘as for these kaftan ones that have the cut out, people still like to
cover up but show something, and people tend to be very happy with this top area like the
collar bone and the shoulders.’’ ‘’ We are finding its not so popular to have a lot of loathly
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completely sleeveless dresses, we do find people are happier wearing a lot of kaftans in the
collection.’’
When speaking to the Senior fashion editor at Cosmopolitan, Sairey Stamp agrees with
Zaeem Jewel’s designs being the more favourable this SS16 ‘’It’s (the dress) flattering being
loose in the body and most women have attractive shoulders, an area that they don’t feel
embarrassed to expose. It’s a winning combination.’’
For SS16 we’ve seen The Row have taken off the shoulder inspiration with an all black
bohemian style top, featuring billowing sleeves. Boss, too, have teamed their classic little
black dress and a Bardot style shoulder exposure silhouette with a satin belt around the waist.
While Chloé SS16 collection featured off the shoulder knitted jumpers in bright hues worn
over a colourful midi skirt for a relaxed feel. Whereas Proenza Schouler adorned the cold
shoulder crop with ruffles and ticking off two trends in one, with it in a colour blocking
electric blue.
Over in America the exposed shoulder has attracted a large fan base, as Sales Executive of
Wow Couture says on the designs from the brand ‘’our main customers are [from] Miami and
Brazil.’’ ‘’In the states they are extremely popular and that’s why we are bringing more in
[off the shoulder dresses], off the shoulder and cut outs especially them two combinations are
doing extremely well in the states.’’
Quickly becoming a fashion staple for SS16 in the UK Sairey Stamp, Senior fashion editor at
Cosmopolitan expresses her personal favourite ways to wear the trend for the upcoming
season. ‘’I prefer crisp cotton versions, in white or blue and white stripes, the sleeves should
be wide and billowing.’’
Following Stamp’s comments, the cold shoulder style has adapted over the years and its in
any era. The first designs being for wealthy women specifically for evening wear with
lowered necklines and off the shoulder drapery. This soon adapted with evening bodices that
were off-the-shoulder with trimming framing the neckline. Evening sleeves were small and
decorated with ruffles, puffings and bows.
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The 50s and 60s saw the huge revival in the popularity of the bare shoulder. Favoured by
Brigitte Bardot the ‘’Bardot’’ (appropriately named after herself) were popular everywhere in
dresses and tops. Today the retro Bardot style dresses which normally opt for a full-skirt
vintage feel are still worn and seen as a height of class and femininity.
No era however, loved this style more than the eighties though. Mixing off the shoulder with
sportswear it was the ultimate style worn in every bright and bold colour, garment and
occasion. Nicknamed the DOD (dancers-off-duty) the off the shoulder looks represented the
way many dancers dressed, think of Fame and Flashdance. It wasn’t just reserved for the
sporty girls among us though, the eighties saw Molly Ringwald in Pretty in Pink wearing a
cut out design in an evening dress and Whitney Houston opted for many ‘’Bardot’’ style tops
to team with her Ra-Ra skirts for her music videos.
The off the shoulder, cold shoulder, ‘’Bardot’’ and bare shoulder, whatever you like to call it
has once again found it’s way back in our hearts. With the British high street gearing up for
Spring/Summer 16 stock expect to find many catwalk replicas in the like of Zara, H&M,
Topshop and even Primark. Predicated to be a huge hit as soon as February be sure to inject
some peek-a-boo loving items in your wardrobe.
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